Rascasse Audience Intelligence

Leonardo DiCaprio Audience in Germany

A data profile of the people who buy, follow and care about Leonardo DiCaprio in Germany — modelled from more than twelve digital signal sources. Leonardo DiCaprio has an estimated audience of 2,900,179 people in Germany.

The average Leonardo DiCaprio fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bahamas, Environmental remediation, Live events, with strongest over-indexing on Bahamas (28.62× the country average).

Demographically, the Leonardo DiCaprio audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leonardo DiCaprio fan in Germany is balanced, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Bahamas.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonardo DiCaprio profile in Germany.

Audience size
2.9M
in Germany
Gender
55.0%
45.0% male
Age
32.5
average years
Country rank
#2213
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leonardo DiCaprio fans

55.0% are female, 45.0% are male, average age 32.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Leonardo DiCaprio audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age32.5
Estimated audience size2,900,179
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Leonardo DiCaprio audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Leonardo DiCaprio audience comes from Germany.

Worldwide audience distribution share by country for Leonardo DiCaprio
CountryShare
United States26.0%
Brazil7.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonardo DiCaprio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leonardo DiCaprio fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.16×
02Sachsen~200K1.13×
03Hamburg~70K1.08×
04Nordrhein-Westfalen~700K1.07×
05Baden-Württemberg~400K1.03×
06Hessen~200K1.03×
07Brandenburg~90K1.01×
08Niedersachsen~300K1.00×
09Bayern~500K0.98×
10Schleswig-Holstein~100K0.97×
11Rheinland-Pfalz~100K0.96×
12Mecklenburg-Vorpommern~50K0.95×
13Bremen~20K0.95×
14Sachsen-Anhalt~70K0.94×
15Thüringen~70K0.92×
16Saarland~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Leonardo DiCaprio, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonardo DiCaprio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonardo DiCaprio audience
#·InterestCategoryAffinity×
01BahamasMusic & Radio28.62×
02Environmental remediationPolitics & Society27.62×
03Jodie FosterMovies & TV9.63×
04Brad PittMovies & TV4.73×
05Margot RobbieMovies & TV4.58×
06Live eventsMusic & Radio2.28×
07TagesschauMovies & TV2.08×
08PhotographyArts & Culture2.00×
09ReadingLiterature1.95×
10BusinessBusiness & Career1.93×
11FoodFood & Beverages1.92×
12Family and relationshipsKids & Family1.92×
13GermanyTravel & Leisure1.83×
14ClothingFashion & Accessoires1.83×
15Fitness and wellnessSports1.83×
16MusicBusiness & Career1.82×
17Sports and outdoorsSports1.78×
18Outdoor recreationSports1.74×
19Online shoppingShopping1.70×
20SportsSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonardo DiCaprio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Leonardo DiCaprio audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.56×
Healthy LifestyleBALANCE1.49×
Urban LifestyleOPEN1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Leonardo DiCaprio audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Risk AppetiteTHRILL0.63×
TraditionCONSERVATISM0.64×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Leonardo DiCaprio have in Germany?

Leonardo DiCaprio has an estimated audience of 2,900,179 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leonardo DiCaprio fans?

55.0% of Leonardo DiCaprio fans are female, 45.0% are male, with an average age of 32.5 years.

03

Which brands do Leonardo DiCaprio fans like most?

Leonardo DiCaprio fans show strongest brand affinity for Bahamas (28.62×), Environmental remediation (27.62×), and Live events (2.28×) over the country average.

04

Where do Leonardo DiCaprio fans live in Germany?

Leonardo DiCaprio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Leonardo DiCaprio fans also like?

Beyond Leonardo DiCaprio itself, the audience over-indexes on Environmental remediation (27.62×), Live events (2.28×), Food (1.92×), and Reading (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leonardo DiCaprio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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