A data profile of the people who buy, follow and care about Superman (TV series) in Brazil — modelled from more than twelve digital signal sources. Superman (TV series) has an estimated audience of 5,427,177 people in Brazil.
The average Superman (TV series) fan in Brazil is 36.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Tom Cruise, Tom Hardy, Better Call Saul, with strongest over-indexing on Tom Cruise (47.01× the country average).
Demographically, the Superman (TV series) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Superman (TV series) fan in Brazil is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tom Cruise.
The key figures that characterise the Superman (TV series) profile in Brazil.
27.2% are female, 72.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 36.7 |
| Estimated audience size | 5,427,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 7% |
of the worldwide Superman (TV series) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 34.5% |
| Brazil | 11.3% |
| India | 7.1% |
Where the Superman (TV series) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.21× | |
| 02 | Amapá | ~20K | 1.20× | |
| 03 | Federal District | ~100K | 1.17× | |
| 04 | Ceará | ~300K | 1.15× | |
| 05 | Pernambuco | ~300K | 1.14× | |
| 06 | Alagoas | ~90K | 1.12× | |
| 07 | Sergipe | ~70K | 1.12× | |
| 08 | Pará | ~200K | 1.10× | |
| 09 | Maranhão | ~200K | 1.10× | |
| 10 | Piauí | ~90K | 1.08× | |
| 11 | Roraima | ~20K | 1.07× | |
| 12 | Rio Grande do Norte | ~100K | 1.06× | |
| 13 | Rio de Janeiro | ~600K | 1.05× | |
| 14 | Paraíba | ~100K | 1.04× | |
| 15 | Mato Grosso do Sul | ~80K | 0.98× | |
| 16 | São Paulo | ~1.5M | 0.96× | |
| 17 | Bahia | ~400K | 0.96× | |
| 18 | Goiás | ~200K | 0.94× | |
| 19 | Minas Gerais | ~500K | 0.90× | |
| 20 | Acre | ~20K | 0.89× | |
| 21 | Espírito Santo | ~100K | 0.88× | |
| 22 | Rondônia | ~40K | 0.88× | |
| 23 | Paraná | ~300K | 0.84× | |
| 24 | Rio Grande do Sul | ~300K | 0.84× | |
| 25 | Tocantins | ~30K | 0.80× | |
| 26 | Mato Grosso | ~80K | 0.76× | |
| 27 | Santa Catarina | ~200K | 0.74× |
The strongest cross-interests of the Superman (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Man of Steel (film) | Movies & TV | 55.56× | ||
| 02 | Tom Cruise | Movies & TV | 47.01× | ||
| 03 | Tom Hardy | Movies & TV | 41.67× | ||
| 04 | Better Call Saul | Movies & TV | 41.67× | ||
| 05 | Seth Rogen | Movies & TV | 38.31× | ||
| 06 | Chris Pratt | Movies & TV | 37.39× | ||
| 07 | Gal Gadot | Fashion & Accessoires | 32.96× | ||
| 08 | Ryan Reynolds | Movies & TV | 26.14× | ||
| 09 | Batman Begins | Movies & TV | 22.46× | ||
| 10 | Cate Blanchett | Movies & TV | 21.93× | ||
| 11 | Bradley Cooper | Movies & TV | 21.89× | ||
| 12 | Pierce Brosnan | Movies & TV | 20.88× | ||
| 13 | Chris Hemsworth | Movies & TV | 17.22× | ||
| 14 | Leonardo DiCaprio | Movies & TV | 13.61× | ||
| 15 | Comedy club | Movies & TV | 11.98× | ||
| 16 | Henry Cavill | Movies & TV | 9.63× | ||
| 17 | Ligue 1 | Sports | 9.38× | ||
| 18 | Keanu Reeves | Movies & TV | 8.99× | ||
| 19 | Arsenal F.C. | Sports | 7.11× | ||
| 20 | Superman | Movies & TV | 3.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 8.50× | |
| Convenience Orientation | PREMIUM | 3.73× | |
| DIY Mentality | THRILL | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.13× | |
| Need for Security | CONSERVATISM | 0.16× | |
| Tradition | CONSERVATISM | 0.24× |
Superman (TV series) has an estimated audience of 5,427,177 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
27.2% of Superman (TV series) fans are female, 72.8% are male, with an average age of 36.7 years.
Superman (TV series) fans show strongest brand affinity for Tom Cruise (47.01×), Tom Hardy (41.67×), and Better Call Saul (41.67×) over the country average.
Superman (TV series) fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Superman (TV series) itself, the audience over-indexes on Tom Hardy (41.67×), Better Call Saul (41.67×), Gal Gadot (32.96×), and Chris Pratt (37.39×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Superman (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.