A data profile of the people who buy, follow and care about The Time in United Kingdom — modelled from more than twelve digital signal sources. The Time has an estimated audience of 6,294,011 people in United Kingdom.
The Time has an estimated audience of 6,294,011 people in United Kingdom. 49.6% are female, 50.4% are male, average age 44.1. Top brand affinities: Boy George, Wikipedia, Billy Idol, Orchestral Manoeuvres in the Dark, Wet Wet Wet.
Top brand affinities include Boy George, Wikipedia, Billy Idol, with strongest over-indexing on Boy George (8.68× the country average).
Demographically, the The Time audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical The Time fan in United Kingdom is balanced, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Boy George.
The key figures that characterise the The Time profile in United Kingdom.
49.6% are female, 50.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.1 |
| Estimated audience size | 6,294,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 21% | |
| 40-49 | 42% | |
| 50+ | 18% |
of the worldwide The Time audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 50.7% |
| Japan | 13.4% |
| United States | 6.5% |
The strongest cross-interests of the The Time audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orchestral Manoeuvres in the Dark | Music & Radio | 32.10× | ||
| 02 | Tony Bennett | Music & Radio | 20.00× | ||
| 03 | Wet Wet Wet | Music & Radio | 19.67× | ||
| 04 | Rewind Festival | Music & Radio | 15.77× | ||
| 05 | Billy Idol | Music & Radio | 13.51× | ||
| 06 | Italo disco | Music & Radio | 9.84× | ||
| 07 | Depeche Mode | Music & Radio | 9.72× | ||
| 08 | Boy George | Music & Radio | 8.68× | ||
| 09 | Charlie Chaplin | Movies & TV | 8.39× | ||
| 10 | Ringo Starr | Music & Radio | 7.64× | ||
| 11 | Nicolas Cage | Movies & TV | 7.64× | ||
| 12 | Madonna | Music & Radio | 4.93× | ||
| 13 | Sketch comedy | Movies & TV | 4.20× | ||
| 14 | Wikipedia | Internet & Social Media | 4.00× | ||
| 15 | Satire | Literature | 3.12× | ||
| 16 | Michael Jackson | Music & Radio | 2.97× | ||
| 17 | Breaking news | Movies & TV | 2.20× | ||
| 18 | EBay | Shopping | 2.09× | ||
| 19 | Hobby | Home & Garden | 2.03× | ||
| 20 | Energy | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.80× | |
| Sports Activity | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.