A data profile of the people who buy, follow and care about Sky Go in United Kingdom — modelled from more than twelve digital signal sources. Sky Go has an estimated audience of 3,427,701 people in United Kingdom.
The average Sky Go fan in United Kingdom is 41.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Hot (Israel), Virgin Media, 4K resolution, with strongest over-indexing on Hot (Israel) (9.18× the country average).
Demographically, the Sky Go audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sky Go fan in United Kingdom is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hot (Israel).
The key figures that characterise the Sky Go profile in United Kingdom.
47.5% are female, 52.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 41.9 |
| Estimated audience size | 3,427,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 28% |
Where the Sky Go audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.28× | |
| 02 | North West | ~500K | 1.24× | |
| 03 | South East | ~500K | 1.15× | |
| 04 | Wales | ~200K | 1.15× | |
| 05 | East Midlands | ~300K | 1.12× | |
| 06 | East of England | ~300K | 1.11× | |
| 07 | England | ~2.5M | 1.02× | |
| 08 | Scotland | ~300K | 1.02× | |
| 09 | Greater London | ~400K | 0.92× | |
| 10 | North East | ~100K | 0.84× | |
| 11 | Northern Ireland | ~90K | 0.81× | |
| 12 | Yorkshire and the Humber | ~200K | 0.75× | |
| 13 | West Midlands | ~90K | 0.61× |
The strongest cross-interests of the Sky Go audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot (Israel) | Technology & Electronics | 9.18× | ||
| 02 | Yes (Israel) | Movies & TV | 9.08× | ||
| 03 | Cinemax | Movies & TV | 8.04× | ||
| 04 | E4 (TV channel) | Movies & TV | 5.21× | ||
| 05 | Sky Atlantic | Movies & TV | 5.14× | ||
| 06 | Sky Sports F1 | Sports | 4.71× | ||
| 07 | 4K resolution | Technology & Electronics | 4.33× | ||
| 08 | Dexter (TV series) | Movies & TV | 4.16× | ||
| 09 | Anne Hathaway | Movies & TV | 3.35× | ||
| 10 | Now TV | Movies & TV | 3.22× | ||
| 11 | Digital television | Movies & TV | 2.83× | ||
| 12 | Apple TV | Movies & TV | 2.71× | ||
| 13 | Virgin Media | Technology & Electronics | 2.44× | ||
| 14 | BBC iPlayer | Movies & TV | 2.22× | ||
| 15 | Sky Bet | Games | 2.18× | ||
| 16 | Cineworld | Movies & TV | 2.09× | ||
| 17 | Broadcasting | Movies & TV | 1.77× | ||
| 18 | Televisions | Technology & Electronics | 1.59× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | BBC Sport | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Spirituality | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.92× |
Sky Go has an estimated audience of 3,427,701 people in United Kingdom, concentrated in England and South East.
47.5% of Sky Go fans are female, 52.5% are male, with an average age of 41.9 years.
Sky Go fans show strongest brand affinity for Hot (Israel) (9.18×), Virgin Media (2.44×), and 4K resolution (4.33×) over the country average.
Sky Go fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sky Go itself, the audience over-indexes on Virgin Media (2.44×), 4K resolution (4.33×), E4 (TV channel) (5.21×), and Sky Atlantic (5.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sky Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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