Rascasse Audience Intelligence

Sky Go Audience in Germany

A data profile of the people who buy, follow and care about Sky Go in Germany — modelled from more than twelve digital signal sources. Sky Go has an estimated audience of 562,511 people in Germany.

#2among Pay TV in Germany#90among TV Channel in Germany#1604in Movies & TV

The average Sky Go fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hot (Israel), Damascus, Sky News Arabia, with strongest over-indexing on Hot (Israel) (25.03× the country average).

Demographically, the Sky Go audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sky Go fan in Germany is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Hot (Israel).

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Go profile in Germany.

Audience size
563K
in Germany
Gender
30.9%♀
69.1% male
Age
38.0
average years
Country rank
#10671
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Go

30.9% are female, 69.1% are male, average age 38.0.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Sky Go audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age38.0
Estimated audience size562,511
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Sky Go audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Sky Go audience comes from Germany.

Worldwide audience distribution share by country for Sky Go
CountryShare
United Kingdom46.2%
Italy15.7%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Go audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sky Go fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.35×
02Niedersachsen~70K1.22×
03Nordrhein-Westfalen~100K1.15×
04Rheinland-Pfalz~30K1.13×
05Hamburg~10K1.06×
06Bremen~5K1.00×
07Sachsen-Anhalt~10K0.98×
08Saarland~7K0.95×
09Bayern~90K0.94×
10Mecklenburg-Vorpommern~10K0.93×
11Hessen~40K0.92×
12Brandenburg~20K0.92×
13Baden-Württemberg~70K0.91×
14Sachsen~20K0.87×
15Thüringen~10K0.87×
16Berlin~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Sky Go, Germany
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Go audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Go audience
#·InterestCategoryAffinity×
01Hot (Israel)Technology & Electronics25.03×
02Yes (Israel)Movies & TV23.81×
03Sky News ArabiaMovies & TV22.10×
04Maze Runner (film series)Movies & TV13.01×
05Das BootMovies & TV11.98×
06God in IslamPolitics & Society10.36×
07Arab worldTravel & Leisure9.89×
08AleppoTravel & Leisure9.02×
09DamascusTravel & Leisure8.33×
10Magenta SportMovies & TV7.67×
11ZarbexInternet & Social Media7.29×
12Christian UlmenMovies & TV4.49×
13GodzillaMovies & TV4.48×
14FC BarcelonaSports4.20×
15Real Madrid C.F.Sports3.44×
16SportschauSports2.95×
17UEFA Champions LeagueSports2.84×
18VideoMovies & TV2.77×
19LeisureTravel & Leisure2.39×
20TagesschauMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Go audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Go audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
SpiritualityBALANCE2.79×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Go audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
IndividualismJOY1.00×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Go have in Germany?

Sky Go has an estimated audience of 562,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sky Go fans?

30.9% of Sky Go fans are female, 69.1% are male, with an average age of 38.0 years.

03

Which brands do Sky Go fans like most?

Sky Go fans show strongest brand affinity for Hot (Israel) (25.03×), Damascus (8.33×), and Sky News Arabia (22.1×) over the country average.

04

Where do Sky Go fans live in Germany?

Sky Go fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Go fans also like?

Beyond Sky Go itself, the audience over-indexes on Damascus (8.33×), Sky News Arabia (22.1×), Aleppo (9.02×), and FC Barcelona (4.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pay TV audiences in Germany

See Sky Go audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sky Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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