Sky Go Audience in Germany
Sky Go has an estimated audience of 572,491 people in Germany. 30.9% are female, 69.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hot (Israel), Natural World, Damascus, Sky News Arabia, Aleppo.
The average Sky Go fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hot (Israel), Natural World, Damascus, with strongest over-indexing on Hot (Israel) (25.03× the country average). Demographically, the Sky Go audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Pay TV
Demographics of Sky Go fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 38.0 |
| Estimated audience size | 572,491 |
Audience persona
The typical Sky Go fan in Germany is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hot (Israel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,441 | 1.19× |
| Bayern | 90,072 | 0.98× |
| Baden-Württemberg | 73,682 | 0.94× |
| Niedersachsen | 67,031 | 1.21× |
| Hessen | 41,075 | 0.94× |
| Rheinland-Pfalz | 33,251 | 1.16× |
| Schleswig-Holstein | 27,761 | 1.35× |
| Sachsen | 23,170 | 0.83× |
| Berlin | 21,752 | 0.85× |
| Brandenburg | 16,207 | 0.91× |
| Sachsen-Anhalt | 14,281 | 0.96× |
| Hamburg | 13,573 | 1.05× |
| Thüringen | 12,289 | 0.84× |
| Mecklenburg-Vorpommern | 10,157 | 0.93× |
| Saarland | 6,128 | 0.87× |
| Bremen | 4,823 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hot (Israel) | 25.03× | Technology & Electronics |
| Natural World | 4.03× | Fashion & Accessoires |
| Damascus | 8.33× | Travel & Leisure |
| Sky News Arabia | 22.1× | Movies & TV |
| Aleppo | 9.02× | Travel & Leisure |
| FC Barcelona | 4.2× | Sports |
| Real Madrid C.F. | 3.44× | Sports |
| Yes (Israel) | 23.81× | Movies & TV |
| UEFA Champions League | 2.84× | Sports |
| Arab world | 9.89× | Travel & Leisure |
| Magenta Sport | 7.67× | Movies & TV |
| Godzilla | 4.48× | Movies & TV |
| Mission: Impossible (film series) | 6.82× | Movies & TV |
| Das Boot | 11.98× | Movies & TV |
| Christian Ulmen | 4.49× | Movies & TV |
| Video | 2.77× | Movies & TV |
| Leisure | 2.39× | Travel & Leisure |
| Maze Runner (film series) | 13.01× | Movies & TV |
| 2.56× | Internet & Social Media | |
| Sportschau | 2.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.63 |
| Spirituality | BALANCE | 2.13 |
| Convenience Orientation | PREMIUM | 1.84 |
| Patriotism | CONSERVATISM | 1.77 |
| Social Media Usage | JOY | 1.7 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 46.1% |
| Italy | 15.8% |
| Germany | 7.7% |
See Sky Go audiences in other countries
More Pay TV audiences in Germany
- Sky Deutschland (1,773,831)
- HBO (528,502)
- Sky Atlantic (487,142)
- Sky Sports (212,925)
- TNT Serie (103,133)
Frequently asked questions
How many fans does Sky Go have in Germany?
Sky Go has an estimated audience of 572,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Go fans?
30.9% of Sky Go fans are female, 69.1% are male, with an average age of 38.0 years.
Which brands do Sky Go fans like most?
Sky Go fans show strongest brand affinity for Hot (Israel) (25.03×), Natural World (4.03×), and Damascus (8.33×) over the country average.
Where do Sky Go fans live in Germany?
Sky Go fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,441), Bayern (reach 90,072), and Baden-Württemberg (reach 73,682). These three regions account for the largest share of the active audience.
What other brands do Sky Go fans also like?
Beyond Sky Go itself, the audience over-indexes on Natural World (4.03×), Damascus (8.33×), Sky News Arabia (22.1×), and Aleppo (9.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.