A data profile of the people who buy, follow and care about Yes (Israel) in Germany — modelled from more than twelve digital signal sources. Yes (Israel) has an estimated audience of 280,958 people in Germany.
The average Yes (Israel) fan in Germany is 41.6 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Sky Atlantic, Sky Go, Max Verstappen, with strongest over-indexing on Sky Atlantic (73.98× the country average).
Demographically, the Yes (Israel) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Yes (Israel) fan in Germany is more female, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sky Atlantic.
The key figures that characterise the Yes (Israel) profile in Germany.
63.9% are female, 36.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.6 |
| Estimated audience size | 280,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 27% | |
| 40-49 | 29% | |
| 50+ | 17% |
of the worldwide Yes (Israel) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.9% |
| United Kingdom | 7.4% |
| India | 6.2% |
Where the Yes (Israel) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 2.67× | |
| 02 | Berlin | ~10K | 1.14× | |
| 03 | Hamburg | ~7K | 1.10× | |
| 04 | Sachsen-Anhalt | ~7K | 0.92× | |
| 05 | Bremen | ~2K | 0.91× | |
| 06 | Nordrhein-Westfalen | ~50K | 0.89× | |
| 07 | Baden-Württemberg | ~30K | 0.89× | |
| 08 | Saarland | ~3K | 0.89× | |
| 09 | Rheinland-Pfalz | ~10K | 0.87× | |
| 10 | Brandenburg | ~7K | 0.86× | |
| 11 | Bayern | ~40K | 0.84× | |
| 12 | Schleswig-Holstein | ~8K | 0.84× | |
| 13 | Sachsen | ~10K | 0.83× | |
| 14 | Thüringen | ~6K | 0.83× | |
| 15 | Niedersachsen | ~20K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.81× |
The strongest cross-interests of the Yes (Israel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sky Atlantic | Movies & TV | 73.98× | ||
| 02 | Post-it note | Business & Career | 35.08× | ||
| 03 | Virgin Media | Technology & Electronics | 25.79× | ||
| 04 | Sky Go | Movies & TV | 23.81× | ||
| 05 | Abu Dhabi | Travel & Leisure | 18.99× | ||
| 06 | Chennai | Travel & Leisure | 18.29× | ||
| 07 | Sling TV | Technology & Electronics | 18.27× | ||
| 08 | Sky Sports F1 | Sports | 15.31× | ||
| 09 | Roku | Movies & TV | 15.03× | ||
| 10 | Climbing shoe | Sports | 14.45× | ||
| 11 | Colin Firth | Movies & TV | 12.90× | ||
| 12 | Beirut | Travel & Leisure | 11.08× | ||
| 13 | Max Verstappen | Sports | 10.53× | ||
| 14 | Person of Interest (TV series) | Movies & TV | 7.78× | ||
| 15 | Amazon Kindle | Literature | 6.23× | ||
| 16 | Israel | Travel & Leisure | 6.15× | ||
| 17 | Netto Marken-Discount | Shopping | 2.77× | ||
| 18 | Tagesschau | Movies & TV | 2.57× | ||
| 19 | Hornbach | Shopping | 2.06× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Community Orientation | OPEN | 1.50× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.79× | |
| Sustainability | BALANCE | 0.94× |
Yes (Israel) has an estimated audience of 280,958 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
63.9% of Yes (Israel) fans are female, 36.1% are male, with an average age of 41.6 years.
Yes (Israel) fans show strongest brand affinity for Sky Atlantic (73.98×), Sky Go (23.81×), and Max Verstappen (10.53×) over the country average.
Yes (Israel) fans in Germany are most concentrated in Hessen (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Yes (Israel) itself, the audience over-indexes on Sky Go (23.81×), Max Verstappen (10.53×), Beirut (11.08×), and Abu Dhabi (18.99×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Yes (Israel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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