Roku Audience in Germany
Roku has an estimated audience of 405,934 people in Germany. 39.9% are female, 60.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Damascus, Hot (Israel), Homs, University of Aleppo.
The average Roku fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Damascus, Hot (Israel), with strongest over-indexing on Bauhaus (3.16× the country average). Demographically, the Roku audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Roku fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.6 |
| Estimated audience size | 405,934 |
Audience persona
The typical Roku fan in Germany is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,522 | 1.04× |
| Bayern | 70,501 | 1.08× |
| Baden-Württemberg | 55,507 | 1× |
| Niedersachsen | 44,446 | 1.13× |
| Hessen | 33,478 | 1.08× |
| Rheinland-Pfalz | 23,059 | 1.13× |
| Berlin | 22,409 | 1.23× |
| Sachsen | 19,362 | 0.97× |
| Schleswig-Holstein | 14,508 | 1× |
| Brandenburg | 10,921 | 0.87× |
| Hamburg | 10,747 | 1.17× |
| Thüringen | 9,260 | 0.9× |
| Sachsen-Anhalt | 8,423 | 0.8× |
| Mecklenburg-Vorpommern | 5,784 | 0.75× |
| Saarland | 4,357 | 0.87× |
| Bremen | 3,396 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 3.16× | Shopping |
| Damascus | 6.98× | Travel & Leisure |
| Hot (Israel) | 16.66× | Technology & Electronics |
| Homs | 7× | Travel & Leisure |
| University of Aleppo | 6.82× | Business & Career |
| Barbie | 2.68× | Movies & TV |
| Stitch! | 6.79× | Movies & TV |
| Euphoria | 2.02× | Movies & TV |
| Aleppo | 5.57× | Travel & Leisure |
| Google Chrome | 5.79× | Internet & Social Media |
| Yes (Israel) | 15.03× | Movies & TV |
| Rome (TV series) | 17× | Movies & TV |
| Lieferando.de | 1.97× | Food & Beverages |
| Real Madrid C.F. | 2.02× | Sports |
| FIFA U-20 World Cup | 12.53× | Sports |
| Anthony Hopkins | 6.28× | Movies & TV |
| Chat GPT | 2.31× | Technology & Electronics |
| FIFA World Cup | 1.52× | Sports |
| ICloud | 3.47× | Technology & Electronics |
| Abu Dhabi | 7.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.34 |
| Convenience Orientation | PREMIUM | 2.2 |
| Individualism | JOY | 2.11 |
| Early Adopter Mentality | POWER | 1.93 |
| Sustainability | BALANCE | 1.66 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| Brazil | 7.4% |
| Mexico | 6.0% |
See Roku audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Roku have in Germany?
Roku has an estimated audience of 405,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roku fans?
39.9% of Roku fans are female, 60.1% are male, with an average age of 35.6 years.
Which brands do Roku fans like most?
Roku fans show strongest brand affinity for Bauhaus (3.16×), Damascus (6.98×), and Hot (Israel) (16.66×) over the country average.
Where do Roku fans live in Germany?
Roku fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,522), Bayern (reach 70,501), and Baden-Württemberg (reach 55,507). These three regions account for the largest share of the active audience.
What other brands do Roku fans also like?
Beyond Roku itself, the audience over-indexes on Damascus (6.98×), Hot (Israel) (16.66×), Homs (7×), and University of Aleppo (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.