Roku Audience in Germany
A data profile of the people who buy, follow and care about Roku in Germany — modelled from more than twelve digital signal sources. Roku has an estimated audience of 406,363 people in Germany.
The average Roku fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bauhaus, Damascus, Hot (Israel), with strongest over-indexing on Bauhaus (3.16× the country average).
Demographically, the Roku audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Roku fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Bauhaus.
At a glance
The key figures that characterise the Roku profile in Germany.
Search interest · 12-month trend
Audience demographics of Roku
39.9% are female, 60.1% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.6 |
| Estimated audience size | 406,363 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Roku audience comes from Germany.
| Country | Share |
|---|---|
| United States | 48.0% |
| Brazil | 7.4% |
| Mexico | 6.1% |
Geography
Where the Roku audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.17× | |
| 02 | Berlin | ~20K | 1.17× | |
| 03 | Hamburg | ~10K | 1.13× | |
| 04 | Niedersachsen | ~40K | 1.11× | |
| 05 | Hessen | ~30K | 1.08× | |
| 06 | Bayern | ~70K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~90K | 1.03× | |
| 08 | Baden-Württemberg | ~60K | 1.00× | |
| 09 | Bremen | ~3K | 1.00× | |
| 10 | Schleswig-Holstein | ~10K | 0.99× | |
| 11 | Sachsen | ~20K | 0.97× | |
| 12 | Thüringen | ~10K | 0.93× | |
| 13 | Saarland | ~5K | 0.92× | |
| 14 | Brandenburg | ~10K | 0.87× | |
| 15 | Sachsen-Anhalt | ~9K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Roku audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rome (TV series) | Movies & TV | 17.00× | ||
| 02 | Hot (Israel) | Technology & Electronics | 16.66× | ||
| 03 | Yes (Israel) | Movies & TV | 15.03× | ||
| 04 | FIFA U-20 World Cup | Sports | 12.53× | ||
| 05 | Abu Dhabi | Travel & Leisure | 7.91× | ||
| 06 | Homs | Travel & Leisure | 7.00× | ||
| 07 | Damascus | Travel & Leisure | 6.98× | ||
| 08 | University of Aleppo | Business & Career | 6.82× | ||
| 09 | Stitch! | Movies & TV | 6.79× | ||
| 10 | Anthony Hopkins | Movies & TV | 6.28× | ||
| 11 | Google Chrome | Internet & Social Media | 5.79× | ||
| 12 | Aleppo | Travel & Leisure | 5.57× | ||
| 13 | Apple TV | Movies & TV | 3.50× | ||
| 14 | ICloud | Technology & Electronics | 3.47× | ||
| 15 | Bauhaus | Shopping | 3.16× | ||
| 16 | Barbie | Movies & TV | 2.68× | ||
| 17 | Chat GPT | Technology & Electronics | 2.31× | ||
| 18 | Real Madrid C.F. | Sports | 2.02× | ||
| 19 | Lieferando.de | Food & Beverages | 1.97× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Personality of the Roku audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Spirituality | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.88× | |
| Indulgence | JOY | 0.91× |
Frequently asked questions
How many fans does Roku have in Germany?
Roku has an estimated audience of 406,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roku fans?
39.9% of Roku fans are female, 60.1% are male, with an average age of 35.6 years.
Which brands do Roku fans like most?
Roku fans show strongest brand affinity for Bauhaus (3.16×), Damascus (6.98×), and Hot (Israel) (16.66×) over the country average.
Where do Roku fans live in Germany?
Roku fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Roku fans also like?
Beyond Roku itself, the audience over-indexes on Damascus (6.98×), Hot (Israel) (16.66×), Homs (7×), and University of Aleppo (6.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV / music streaming audiences in Germany
- Spotify (18,349,422)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- ZDF Mediathek (7,048,942)
- YouTube Music (4,899,599)
See Roku audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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