A data profile of the people who buy, follow and care about Damascus in Germany — modelled from more than twelve digital signal sources. Damascus has an estimated audience of 2,878,611 people in Germany.
The average Damascus fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Al Jazeera, Qatar, Al Arabiya, with strongest over-indexing on Al Jazeera (28.18× the country average).
Demographically, the Damascus audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Damascus fan in Germany is more male, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Al Jazeera.
The key figures that characterise the Damascus profile in Germany.
40.3% are female, 59.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 35.9 |
| Estimated audience size | 2,878,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Damascus audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 16.9% |
| Saudi Arabia | 8.1% |
| Egypt | 7.7% |
Where the Damascus audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~200K | 1.44× | |
| 02 | Berlin | ~200K | 1.20× | |
| 03 | Saarland | ~40K | 1.11× | |
| 04 | Bremen | ~30K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~700K | 1.10× | |
| 06 | Hamburg | ~70K | 1.10× | |
| 07 | Niedersachsen | ~300K | 1.06× | |
| 08 | Hessen | ~200K | 1.03× | |
| 09 | Sachsen | ~100K | 1.02× | |
| 10 | Bayern | ~500K | 0.98× | |
| 11 | Baden-Württemberg | ~400K | 0.97× | |
| 12 | Schleswig-Holstein | ~90K | 0.91× | |
| 13 | Brandenburg | ~80K | 0.84× | |
| 14 | Thüringen | ~60K | 0.81× | |
| 15 | Sachsen-Anhalt | ~60K | 0.78× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.77× |
The strongest cross-interests of the Damascus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 32.21× | ||
| 02 | Al Jazeera | Movies & TV | 28.18× | ||
| 03 | Qatar | Travel & Leisure | 19.19× | ||
| 04 | Abu Dhabi | Travel & Leisure | 18.16× | ||
| 05 | Egypt national football team | Sports | 18.15× | ||
| 06 | Al Ahly SC | Sports | 14.91× | ||
| 07 | Algeria | Travel & Leisure | 14.19× | ||
| 08 | God in Islam | Politics & Society | 13.46× | ||
| 09 | Arabic coffee | Food & Beverages | 13.44× | ||
| 10 | Red Sea | Travel & Leisure | 13.42× | ||
| 11 | Tunisia | Travel & Leisure | 12.92× | ||
| 12 | Mohamed Salah | Sports | 12.13× | ||
| 13 | Kurdistan | Travel & Leisure | 11.18× | ||
| 14 | Pillow | Home & Garden | 8.96× | ||
| 15 | Internet & Social Media | 4.05× | |||
| 16 | Aldi | Shopping | 3.91× | ||
| 17 | CHECK24 | Business & Career | 3.54× | ||
| 18 | Indeed.com | Business & Career | 3.31× | ||
| 19 | Netto Marken-Discount | Shopping | 3.08× | ||
| 20 | REWE | Shopping | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.96× | |
| Need for Security | CONSERVATISM | 1.85× | |
| Convenience Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
Damascus has an estimated audience of 2,878,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
40.3% of Damascus fans are female, 59.7% are male, with an average age of 35.9 years.
Damascus fans show strongest brand affinity for Al Jazeera (28.18×), Qatar (19.19×), and Al Arabiya (32.21×) over the country average.
Damascus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Damascus itself, the audience over-indexes on Qatar (19.19×), Al Arabiya (32.21×), Pillow (8.96×), and WhatsApp (4.05×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Damascus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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