Rascasse Audience Intelligence

Sky Sports F1 Audience in Germany

A data profile of the people who buy, follow and care about Sky Sports F1 in Germany — modelled from more than twelve digital signal sources. Sky Sports F1 has an estimated audience of 478,800 people in Germany.

#109among TV Channel in Germany#963in Sports

The average Sky Sports F1 fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hot (Israel), Damascus, Sky Atlantic, with strongest over-indexing on Hot (Israel) (16.52× the country average).

Demographically, the Sky Sports F1 audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sky Sports F1 fan in Germany is more male, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Hot (Israel).

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Sports F1 profile in Germany.

Audience size
479K
in Germany
Gender
23.2%♀
76.8% male
Age
35.8
average years
Country rank
#12176
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Sports F1

23.2% are female, 76.8% are male, average age 35.8.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Sky Sports F1 audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age35.8
Estimated audience size478,800
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sky Sports F1 audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Sky Sports F1 audience comes from Germany.

Worldwide audience distribution share by country for Sky Sports F1
CountryShare
United Kingdom36.9%
United States17.9%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Sports F1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sky Sports F1 fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.21×
02Baden-Württemberg~80K1.18×
03Hessen~40K1.18×
04Nordrhein-Westfalen~100K1.14×
05Bayern~90K1.14×
06Niedersachsen~50K1.05×
07Thüringen~10K1.02×
08Brandenburg~10K1.00×
09Mecklenburg-Vorpommern~9K0.98×
10Schleswig-Holstein~20K0.97×
11Berlin~20K0.96×
12Sachsen~20K0.94×
13Saarland~5K0.91×
14Bremen~4K0.91×
15Hamburg~10K0.90×
16Sachsen-Anhalt~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Sky Sports F1, Germany
0.88×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Sports F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Sports F1 audience
#·InterestCategoryAffinity×
01Sporting CristalSports22.55×
02Hot (Israel)Technology & Electronics16.52×
03Yes (Israel)Movies & TV15.31×
04Sky AtlanticMovies & TV13.37×
05Cricket World CupSports10.94×
06Sky GoMovies & TV9.71×
07Indian Premier LeagueSports9.21×
08Abu DhabiTravel & Leisure8.81×
09Warren BuffettBusiness & Career7.94×
10DamascusTravel & Leisure6.43×
11CricketSports6.18×
12Google ChromeInternet & Social Media5.51×
13HomsTravel & Leisure4.88×
14SportschauSports1.97×
15SV Werder BremenSports1.91×
16Real Madrid C.F.Sports1.87×
17AutoScout24Cars & Mobility1.68×
18UEFA Champions LeagueSports1.63×
19FIFA World CupSports1.58×
20Borussia DortmundSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Sports F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Sports F1 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Risk AppetiteTHRILL1.26×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Sports F1 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
MindfulnessBALANCE0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Sports F1 have in Germany?

Sky Sports F1 has an estimated audience of 478,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sky Sports F1 fans?

23.2% of Sky Sports F1 fans are female, 76.8% are male, with an average age of 35.8 years.

03

Which brands do Sky Sports F1 fans like most?

Sky Sports F1 fans show strongest brand affinity for Hot (Israel) (16.52×), Damascus (6.43×), and Sky Atlantic (13.37×) over the country average.

04

Where do Sky Sports F1 fans live in Germany?

Sky Sports F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Sports F1 fans also like?

Beyond Sky Sports F1 itself, the audience over-indexes on Damascus (6.43×), Sky Atlantic (13.37×), FIFA World Cup (1.58×), and Cricket (6.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Sky Sports F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sky Sports F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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