Sky Sports F1 Audience in Germany
Sky Sports F1 has an estimated audience of 480,042 people in Germany. 23.2% are female, 76.8% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indian Premier League, Hot (Israel), Damascus, Borussia Dortmund, Sky Atlantic.
The average Sky Sports F1 fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indian Premier League, Hot (Israel), Damascus, with strongest over-indexing on Indian Premier League (8.56× the country average). Demographically, the Sky Sports F1 audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of Sky Sports F1 fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 35.8 |
| Estimated audience size | 480,042 |
Audience persona
The typical Sky Sports F1 fan in Germany is more male, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,476 | 1.19× |
| Bayern | 92,903 | 1.2× |
| Baden-Württemberg | 81,928 | 1.25× |
| Niedersachsen | 49,483 | 1.06× |
| Hessen | 47,480 | 1.3× |
| Rheinland-Pfalz | 31,633 | 1.32× |
| Berlin | 19,899 | 0.93× |
| Sachsen | 19,866 | 0.84× |
| Schleswig-Holstein | 16,570 | 0.96× |
| Brandenburg | 14,301 | 0.96× |
| Thüringen | 10,855 | 0.89× |
| Sachsen-Anhalt | 9,392 | 0.76× |
| Mecklenburg-Vorpommern | 8,766 | 0.96× |
| Hamburg | 8,733 | 0.81× |
| Saarland | 4,525 | 0.77× |
| Bremen | 3,371 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 8.56× | Sports |
| Hot (Israel) | 16.52× | Technology & Electronics |
| Damascus | 6.43× | Travel & Leisure |
| Borussia Dortmund | 1.56× | Sports |
| Sky Atlantic | 13.37× | Movies & TV |
| Cricket | 6.18× | Sports |
| Yes (Israel) | 15.31× | Movies & TV |
| Warren Buffett | 7.94× | Business & Career |
| Indian Premier League | 9.21× | Sports |
| Google Chrome | 5.51× | Internet & Social Media |
| Cricket World Cup | 10.94× | Sports |
| SV Werder Bremen | 1.91× | Sports |
| Sky Go | 9.71× | Movies & TV |
| Abu Dhabi | 8.81× | Travel & Leisure |
| UEFA Champions League | 1.63× | Sports |
| FIFA World Cup | 1.58× | Sports |
| Sportschau | 1.97× | Sports |
| Homs | 4.88× | Travel & Leisure |
| Real Madrid C.F. | 1.87× | Sports |
| American football | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.52 |
| Early Adopter Mentality | POWER | 1.23 |
| Risk Appetite | THRILL | 1.2 |
| Career Orientation | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 35.3% |
| United States | 17.1% |
| Australia | 7.1% |
See Sky Sports F1 audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sky Sports F1 have in Germany?
Sky Sports F1 has an estimated audience of 480,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Sports F1 fans?
23.2% of Sky Sports F1 fans are female, 76.8% are male, with an average age of 35.8 years.
Which brands do Sky Sports F1 fans like most?
Sky Sports F1 fans show strongest brand affinity for Indian Premier League (8.56×), Hot (Israel) (16.52×), and Damascus (6.43×) over the country average.
Where do Sky Sports F1 fans live in Germany?
Sky Sports F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,476), Bayern (reach 92,903), and Baden-Württemberg (reach 81,928). These three regions account for the largest share of the active audience.
What other brands do Sky Sports F1 fans also like?
Beyond Sky Sports F1 itself, the audience over-indexes on Hot (Israel) (16.52×), Damascus (6.43×), Borussia Dortmund (1.56×), and Sky Atlantic (13.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Sports F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.