Rascasse Audience Intelligence

Cricket Audience in Germany

A data profile of the people who buy, follow and care about Cricket in Germany — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 1,945,585 people in Germany.

#68among Sport in Germany#1985among Topic in Germany#307in Sports

The average Cricket fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Cricbuzz, Sari-sari store, Afghanistan national football team, with strongest over-indexing on Cricbuzz (11.22× the country average).

Demographically, the Cricket audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cricket fan in Germany is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cricket profile in Germany.

Audience size
1.9M
in Germany
Gender
38.0%♀
62.0% male
Age
33.5
average years
Country rank
#3461
Topic in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cricket fans

38.0% are female, 62.0% are male, average age 33.5.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Cricket audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age33.5
Estimated audience size1,945,585
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Cricket audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Cricket audience comes from Germany.

Worldwide audience distribution share by country for Cricket
CountryShare
India27.1%
United States11.3%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cricket audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cricket fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K2.09×
02Berlin~100K1.40×
03Bayern~400K1.19×
04Hamburg~50K1.19×
05Baden-Württemberg~300K1.10×
06Bremen~20K1.04×
07Nordrhein-Westfalen~400K1.01×
08Sachsen~100K1.01×
09Rheinland-Pfalz~90K0.91×
10Niedersachsen~200K0.86×
11Schleswig-Holstein~50K0.78×
12Thüringen~40K0.74×
13Saarland~20K0.74×
14Brandenburg~40K0.70×
15Sachsen-Anhalt~30K0.67×
16Mecklenburg-Vorpommern~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Cricket, Germany
0.63×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cricket audience
#·InterestCategoryAffinity×
01IPL CricketSports23.39×
02American University of AfghanistanBusiness & Career17.19×
03Australia national cricket teamSports14.84×
04South Africa national cricket teamSports14.81×
05Afghanistan national football teamSports13.36×
06Bangladesh national cricket teamSports11.93×
07Sri Lanka national cricket teamSports11.30×
08CricbuzzSports11.22×
09Rajasthan RoyalsSports9.55×
10Sari-sari storeShopping8.79×
11Philadelphia (magazine)News8.00×
12Persian pop musicMusic & Radio7.88×
13India national cricket teamSports4.88×
14Indian wedding clothesFashion & Accessoires4.41×
15Cell (biology)Health2.73×
16Magic (illusion)Kids & Family2.26×
17Anime conventionLiterature2.13×
18KPop Demon HuntersMovies & TV1.80×
19GamerGames1.68×
20NFLSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cricket audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
SpiritualityBALANCE1.17×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cricket audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cricket have in Germany?

Cricket has an estimated audience of 1,945,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cricket fans?

38.0% of Cricket fans are female, 62.0% are male, with an average age of 33.5 years.

03

Which brands do Cricket fans like most?

Cricket fans show strongest brand affinity for Cricbuzz (11.22×), Sari-sari store (8.79×), and Afghanistan national football team (13.36×) over the country average.

04

Where do Cricket fans live in Germany?

Cricket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cricket fans also like?

Beyond Cricket itself, the audience over-indexes on Sari-sari store (8.79×), Afghanistan national football team (13.36×), IPL Cricket (23.39×), and Persian pop music (7.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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