Cricket Audience in Germany
Cricket has an estimated audience of 1,945,585 people in Germany. 38.0% are female, 62.0% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Cricbuzz, Natural World, Sari-sari store, Indian Premier League, Afghanistan national football team.
The average Cricket fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Cricbuzz, Natural World, Sari-sari store, with strongest over-indexing on Cricbuzz (11.22× the country average). Demographically, the Cricket audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cricket fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 33.5 |
| Estimated audience size | 1,945,585 |
Audience persona
The typical Cricket fan in Germany is more male, around 33.5 years old, with strong Career Orientation tendencies and a notable affinity for Cricbuzz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 450,170 | 1.06× |
| Bayern | 380,603 | 1.22× |
| Hessen | 327,947 | 2.21× |
| Baden-Württemberg | 303,342 | 1.14× |
| Niedersachsen | 165,369 | 0.88× |
| Berlin | 123,040 | 1.41× |
| Sachsen | 95,797 | 1× |
| Rheinland-Pfalz | 85,371 | 0.88× |
| Schleswig-Holstein | 55,073 | 0.79× |
| Hamburg | 51,340 | 1.17× |
| Brandenburg | 40,822 | 0.68× |
| Thüringen | 35,992 | 0.73× |
| Sachsen-Anhalt | 30,703 | 0.61× |
| Mecklenburg-Vorpommern | 21,742 | 0.59× |
| Bremen | 16,612 | 1× |
| Saarland | 15,537 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cricbuzz | 11.22× | Sports |
| Natural World | 1.98× | Fashion & Accessoires |
| Sari-sari store | 8.79× | Shopping |
| Indian Premier League | 3.91× | Sports |
| Afghanistan national football team | 13.36× | Sports |
| IPL Cricket | 23.39× | Sports |
| Persian pop music | 7.88× | Music & Radio |
| Bangladesh national cricket team | 11.93× | Sports |
| STAR Sports | 9.82× | Movies & TV |
| Rajasthan Royals | 9.55× | Sports |
| South Africa national cricket team | 14.81× | Sports |
| American University of Afghanistan | 17.19× | Business & Career |
| Indian wedding clothes | 4.41× | Fashion & Accessoires |
| Sport+ (France) | 2.48× | Sports |
| Anime convention | 2.13× | Literature |
| Australia national cricket team | 14.84× | Sports |
| Sri Lanka national cricket team | 11.3× | Sports |
| India national cricket team | 4.88× | Sports |
| KPop Demon Hunters | 1.8× | Movies & TV |
| Cell (biology) | 2.73× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.47 |
| Travelling | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.2% |
| United States | 11.3% |
| United Kingdom | 9.0% |
See Cricket audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Cricket have in Germany?
Cricket has an estimated audience of 1,945,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cricket fans?
38.0% of Cricket fans are female, 62.0% are male, with an average age of 33.5 years.
Which brands do Cricket fans like most?
Cricket fans show strongest brand affinity for Cricbuzz (11.22×), Natural World (1.98×), and Sari-sari store (8.79×) over the country average.
Where do Cricket fans live in Germany?
Cricket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 450,170), Bayern (reach 380,603), and Hessen (reach 327,947). These three regions account for the largest share of the active audience.
What other brands do Cricket fans also like?
Beyond Cricket itself, the audience over-indexes on Natural World (1.98×), Sari-sari store (8.79×), Indian Premier League (3.91×), and Afghanistan national football team (13.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.