Rascasse Audience Intelligence

Sari-sari store Audience in Germany

A data profile of the people who buy, follow and care about Sari-sari store in Germany — modelled from more than twelve digital signal sources. Sari-sari store has an estimated audience of 638,855 people in Germany.

#172among Touchpoint in Germany#276in Shopping

The average Sari-sari store fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vintage Books, Bollywood movies, Chennai Super Kings, with strongest over-indexing on Vintage Books (51.09× the country average).

Demographically, the Sari-sari store audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sari-sari store fan in Germany is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Vintage Books.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sari-sari store profile in Germany.

Audience size
639K
in Germany
Gender
66.9%♀
33.1% male
Age
36.3
average years
Country rank
#9581
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sari-sari store fans

66.9% are female, 33.1% are male, average age 36.3.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Sari-sari store audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age36.3
Estimated audience size638,855
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Sari-sari store audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Sari-sari store audience comes from Germany.

Worldwide audience distribution share by country for Sari-sari store
CountryShare
India41.4%
United States11.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sari-sari store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sari-sari store fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.23×
02Thüringen~20K1.05×
03Mecklenburg-Vorpommern~10K1.04×
04Saarland~8K1.04×
05Brandenburg~20K1.01×
06Sachsen-Anhalt~20K1.01×
07Schleswig-Holstein~20K0.98×
08Hamburg~10K0.98×
09Rheinland-Pfalz~30K0.97×
10Sachsen~30K0.96×
11Hessen~50K0.94×
12Berlin~30K0.94×
13Niedersachsen~60K0.92×
14Baden-Württemberg~80K0.89×
15Bayern~90K0.87×
16Nordrhein-Westfalen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Sari-sari store, Germany
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sari-sari store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sari-sari store audience
#·InterestCategoryAffinity×
01Vintage BooksLiterature51.09×
02Ranveer SinghMovies & TV48.72×
03TanishqFashion & Accessoires45.38×
04Chennai Super KingsSports32.16×
05ICICI BankBusiness & Career31.77×
06BSE SENSEXBusiness & Career29.78×
07ChennaiTravel & Leisure20.15×
08AccentureBusiness & Career16.76×
09Shah Rukh KhanMovies & TV15.16×
10Convenience storeFood & Beverages14.97×
11Armani ExchangeFashion & Accessoires14.93×
12FlipkartShopping13.96×
13Bollywood moviesMovies & TV13.86×
14HindiPolitics & Society12.99×
15Newcastle United F.C.Sports11.35×
16Shopping QueenMovies & TV11.29×
17CricketSports8.79×
18Party dressFashion & Accessoires5.90×
19Succulent plantHome & Garden5.22×
20TikTokInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sari-sari store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sari-sari store audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.84×
Career OrientationPOWER2.12×
IndividualismJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sari-sari store audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
Quality AwarenessPREMIUM0.57×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sari-sari store have in Germany?

Sari-sari store has an estimated audience of 638,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sari-sari store fans?

66.9% of Sari-sari store fans are female, 33.1% are male, with an average age of 36.3 years.

03

Which brands do Sari-sari store fans like most?

Sari-sari store fans show strongest brand affinity for Vintage Books (51.09×), Bollywood movies (13.86×), and Chennai Super Kings (32.16×) over the country average.

04

Where do Sari-sari store fans live in Germany?

Sari-sari store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sari-sari store fans also like?

Beyond Sari-sari store itself, the audience over-indexes on Bollywood movies (13.86×), Chennai Super Kings (32.16×), Tanishq (45.38×), and Ranveer Singh (48.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Sari-sari store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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