Sari-sari store Audience in Germany
Sari-sari store has an estimated audience of 638,855 people in Germany. 66.9% are female, 33.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Necktie, Elīna Garanča.
The average Sari-sari store fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (5.91× the country average). Demographically, the Sari-sari store audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Sari-sari store fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 36.3 |
| Estimated audience size | 638,855 |
Audience persona
The typical Sari-sari store fan in Germany is more female, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,628 | 0.44× |
| Bayern | 48,731 | 0.47× |
| Baden-Württemberg | 43,657 | 0.5× |
| Hessen | 37,556 | 0.77× |
| Rheinland-Pfalz | 23,697 | 0.74× |
| Thüringen | 23,542 | 1.45× |
| Niedersachsen | 21,712 | 0.35× |
| Brandenburg | 21,191 | 1.07× |
| Sachsen-Anhalt | 19,053 | 1.15× |
| Sachsen | 19,033 | 0.61× |
| Schleswig-Holstein | 18,734 | 0.82× |
| Bremen | 17,982 | 3.29× |
| Berlin | 17,880 | 0.63× |
| Mecklenburg-Vorpommern | 16,757 | 1.37× |
| Hamburg | 12,328 | 0.85× |
| Saarland | 11,661 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.91× | Music & Radio |
| CAC 40 | 2.7× | Business & Career |
| Progressive rock | 2.18× | Music & Radio |
| Necktie | 6.2× | Fashion & Accessoires |
| Elīna Garanča | 7.72× | Music & Radio |
| Jeepney | 17.3× | Cars & Mobility |
| Grappling | 2.17× | Sports |
| Ireen Sheer | 2.44× | Music & Radio |
| Nationality | 2.34× | Politics & Society |
| Handmade Gifts | 1.64× | Kids & Family |
| Natural rubber | 1.5× | Cars & Mobility |
| Jaguar F-Pace | 3.85× | Cars & Mobility |
| Inductive charging | 3.78× | Home & Garden |
| Pumuckl | 3.08× | Movies & TV |
| Erzberg Rodeo | 6.41× | Sports |
| Scratching post | 2.76× | Pets & Animals |
| Footloose (1984 film) | 2.55× | Movies & TV |
| Bounce (film) | 4.52× | Movies & TV |
| Goop | 3.36× | Internet & Social Media |
| Endless Space | 7.18× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Risk Appetite | THRILL | 1.42 |
| Convenience Orientation | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.12 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 41.4% |
| United States | 11.7% |
| Japan | 4.4% |
See Sari-sari store audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Sari-sari store have in Germany?
Sari-sari store has an estimated audience of 638,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sari-sari store fans?
66.9% of Sari-sari store fans are female, 33.1% are male, with an average age of 36.3 years.
Which brands do Sari-sari store fans like most?
Sari-sari store fans show strongest brand affinity for Gil Ofarim (5.91×), CAC 40 (2.7×), and Progressive rock (2.18×) over the country average.
Where do Sari-sari store fans live in Germany?
Sari-sari store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,628), Bayern (reach 48,731), and Baden-Württemberg (reach 43,657). These three regions account for the largest share of the active audience.
What other brands do Sari-sari store fans also like?
Beyond Sari-sari store itself, the audience over-indexes on CAC 40 (2.7×), Progressive rock (2.18×), Necktie (6.2×), and Elīna Garanča (7.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.