Vintage Books Audience in Germany
Vintage Books has an estimated audience of 412,899 people in Germany. 54.6% are female, 45.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indian Institute of Technology Delhi, India national cricket team, Sari-sari store, Kajol, Shahid Kapoor.
The average Vintage Books fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indian Institute of Technology Delhi, India national cricket team, Sari-sari store, with strongest over-indexing on Indian Institute of Technology Delhi (162.34× the country average). Demographically, the Vintage Books audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Vintage Books fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 35.6 |
| Estimated audience size | 412,899 |
Audience persona
The typical Vintage Books fan in Germany is balanced, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Institute of Technology Delhi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,757 | 0.48× |
| Bayern | 33,089 | 0.5× |
| Baden-Württemberg | 24,050 | 0.43× |
| Hessen | 18,727 | 0.6× |
| Berlin | 18,495 | 1× |
| Niedersachsen | 14,353 | 0.36× |
| Thüringen | 13,113 | 1.25× |
| Sachsen-Anhalt | 12,735 | 1.19× |
| Rheinland-Pfalz | 12,184 | 0.59× |
| Sachsen | 12,116 | 0.6× |
| Brandenburg | 11,803 | 0.92× |
| Saarland | 11,665 | 2.3× |
| Mecklenburg-Vorpommern | 11,055 | 1.4× |
| Schleswig-Holstein | 10,435 | 0.7× |
| Bremen | 10,406 | 2.95× |
| Hamburg | 6,867 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Institute of Technology Delhi | 162.34× | Business & Career |
| India national cricket team | 46.57× | Sports |
| Sari-sari store | 51.09× | Shopping |
| Kajol | 82.76× | Movies & TV |
| Shahid Kapoor | 134.48× | Movies & TV |
| Fantasy cricket | 74.24× | Sports |
| 99acres | 83.54× | Home & Garden |
| England cricket team | 75.15× | Sports |
| Dhanush | 100.5× | Movies & TV |
| Lokmat | 106.07× | News |
| Gippy Grewal | 120.02× | Movies & TV |
| Bhangra (music) | 46.68× | Music & Radio |
| Loksatta | 148.83× | News |
| Music of Punjab | 76.48× | Music & Radio |
| Marathi language | 56.99× | Politics & Society |
| Australia national cricket team | 68.04× | Sports |
| Handloom saree | 31.35× | Fashion & Accessoires |
| Punjabi language | 32.84× | Politics & Society |
| Kannada language | 62.42× | Politics & Society |
| Vijay (actor) | 60.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2 |
| Convenience Orientation | PREMIUM | 1.82 |
| Individualism | JOY | 1.68 |
| Community Orientation | OPEN | 1.66 |
| Extroversion | THRILL | 1.6 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 16.1% |
| United Kingdom | 10.9% |
See Vintage Books audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vintage Books have in Germany?
Vintage Books has an estimated audience of 412,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage Books fans?
54.6% of Vintage Books fans are female, 45.4% are male, with an average age of 35.6 years.
Which brands do Vintage Books fans like most?
Vintage Books fans show strongest brand affinity for Indian Institute of Technology Delhi (162.34×), India national cricket team (46.57×), and Sari-sari store (51.09×) over the country average.
Where do Vintage Books fans live in Germany?
Vintage Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,757), Bayern (reach 33,089), and Baden-Württemberg (reach 24,050). These three regions account for the largest share of the active audience.
What other brands do Vintage Books fans also like?
Beyond Vintage Books itself, the audience over-indexes on India national cricket team (46.57×), Sari-sari store (51.09×), Kajol (82.76×), and Shahid Kapoor (134.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.