Vintage Books Audience in Germany
A data profile of the people who buy, follow and care about Vintage Books in Germany — modelled from more than twelve digital signal sources. Vintage Books has an estimated audience of 412,899 people in Germany.
The average Vintage Books fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Indian Institute of Technology Delhi, India national cricket team, Sari-sari store, with strongest over-indexing on Indian Institute of Technology Delhi (162.34× the country average).
Demographically, the Vintage Books audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vintage Books fan in Germany is balanced, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Indian Institute of Technology Delhi.
At a glance
The key figures that characterise the Vintage Books profile in Germany.
Search interest · 12-month trend
Demographics of Vintage Books fans
54.6% are female, 45.4% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 35.6 |
| Estimated audience size | 412,899 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Vintage Books audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 16.1% |
| United Kingdom | 10.9% |
Geography
Where the Vintage Books audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.33× | |
| 02 | Saarland | ~6K | 1.25× | |
| 03 | Mecklenburg-Vorpommern | ~8K | 1.07× | |
| 04 | Sachsen-Anhalt | ~10K | 1.04× | |
| 05 | Thüringen | ~10K | 1.04× | |
| 06 | Berlin | ~20K | 0.98× | |
| 07 | Brandenburg | ~10K | 0.98× | |
| 08 | Schleswig-Holstein | ~10K | 0.95× | |
| 09 | Hamburg | ~9K | 0.95× | |
| 10 | Rheinland-Pfalz | ~20K | 0.93× | |
| 11 | Sachsen | ~20K | 0.92× | |
| 12 | Hessen | ~30K | 0.87× | |
| 13 | Niedersachsen | ~30K | 0.86× | |
| 14 | Baden-Württemberg | ~50K | 0.82× | |
| 15 | Bayern | ~50K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~70K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vintage Books audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian Institute of Technology Delhi | Business & Career | 162.34× | ||
| 02 | Loksatta | News | 148.83× | ||
| 03 | Shahid Kapoor | Movies & TV | 134.48× | ||
| 04 | Gippy Grewal | Movies & TV | 120.02× | ||
| 05 | Lokmat | News | 106.07× | ||
| 06 | Dhanush | Movies & TV | 100.50× | ||
| 07 | 99acres | Home & Garden | 83.54× | ||
| 08 | Kajol | Movies & TV | 82.76× | ||
| 09 | Music of Punjab | Music & Radio | 76.48× | ||
| 10 | England cricket team | Sports | 75.15× | ||
| 11 | Fantasy cricket | Sports | 74.24× | ||
| 12 | Australia national cricket team | Sports | 68.04× | ||
| 13 | Kannada language | Politics & Society | 62.42× | ||
| 14 | Vijay (actor) | Movies & TV | 60.12× | ||
| 15 | Marathi language | Politics & Society | 56.99× | ||
| 16 | Sari-sari store | Shopping | 51.09× | ||
| 17 | Bhangra (music) | Music & Radio | 46.68× | ||
| 18 | India national cricket team | Sports | 46.57× | ||
| 19 | Punjabi language | Politics & Society | 32.84× | ||
| 20 | Handloom saree | Fashion & Accessoires | 31.35× |
Personality of the Vintage Books audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.46× | |
| Price Sensitivity | PREMIUM | 1.93× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.66× | |
| Family Orientation | CONSERVATISM | 0.76× |
Frequently asked questions
How many fans does Vintage Books have in Germany?
Vintage Books has an estimated audience of 412,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage Books fans?
54.6% of Vintage Books fans are female, 45.4% are male, with an average age of 35.6 years.
Which brands do Vintage Books fans like most?
Vintage Books fans show strongest brand affinity for Indian Institute of Technology Delhi (162.34×), India national cricket team (46.57×), and Sari-sari store (51.09×) over the country average.
Where do Vintage Books fans live in Germany?
Vintage Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Vintage Books fans also like?
Beyond Vintage Books itself, the audience over-indexes on India national cricket team (46.57×), Sari-sari store (51.09×), Kajol (82.76×), and Shahid Kapoor (134.48×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Vintage Books audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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