Punjabi language Audience in Germany
Punjabi language has an estimated audience of 369,884 people in Germany. 31.5% are female, 68.5% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Vintage Books, Western Union, Mila Kunis, San Francisco 49ers, Spice Girls.
The average Punjabi language fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Vintage Books, Western Union, Mila Kunis, with strongest over-indexing on Vintage Books (43.12× the country average). Demographically, the Punjabi language audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Punjabi language fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 34.7 |
| Estimated audience size | 369,884 |
Audience persona
The typical Punjabi language fan in Germany is more male, around 34.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vintage Books.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,675 | 1.01× |
| Bayern | 66,580 | 1.12× |
| Hessen | 55,668 | 1.98× |
| Baden-Württemberg | 41,813 | 0.83× |
| Niedersachsen | 27,921 | 0.78× |
| Sachsen | 22,754 | 1.25× |
| Berlin | 21,447 | 1.3× |
| Brandenburg | 13,543 | 1.18× |
| Rheinland-Pfalz | 12,264 | 0.66× |
| Hamburg | 10,501 | 1.26× |
| Schleswig-Holstein | 9,176 | 0.69× |
| Thüringen | 8,800 | 0.93× |
| Sachsen-Anhalt | 7,687 | 0.8× |
| Mecklenburg-Vorpommern | 3,737 | 0.53× |
| Bremen | 3,371 | 1.07× |
| Saarland | 2,813 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage Books | 43.12× | Literature |
| Western Union | 11.57× | Business & Career |
| Mila Kunis | 13.54× | Movies & TV |
| San Francisco 49ers | 20× | Sports |
| Spice Girls | 15.15× | Music & Radio |
| TikTok | 2.3× | Internet & Social Media |
| Joe Cocker | 13.42× | Music & Radio |
| Netto Marken-Discount | 2.6× | Shopping |
| Real property | 5.19× | Home & Garden |
| Felicity Jones | 20× | Movies & TV |
| Emily Blunt | 7.37× | Movies & TV |
| Laurence Fishburne | 14.73× | Movies & TV |
| Chennai Super Kings | 14.51× | Sports |
| Pets | 1.63× | Pets & Animals |
| Cricket World Cup | 11.91× | Sports |
| International English Language Testing System | 7.2× | Business & Career |
| EVA Air | 20× | Travel & Leisure |
| Seattle Mariners | 20× | Sports |
| Automobiles | 1.75× | Cars & Mobility |
| Shopping Queen | 8.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.84 |
| Early Adopter Mentality | POWER | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Need for Security | CONSERVATISM | 1.27 |
| Spirituality | BALANCE | 1.25 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 11.7% |
| Malaysia | 6.1% |
See Punjabi language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Punjabi language have in Germany?
Punjabi language has an estimated audience of 369,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Punjabi language fans?
31.5% of Punjabi language fans are female, 68.5% are male, with an average age of 34.7 years.
Which brands do Punjabi language fans like most?
Punjabi language fans show strongest brand affinity for Vintage Books (43.12×), Western Union (11.57×), and Mila Kunis (13.54×) over the country average.
Where do Punjabi language fans live in Germany?
Punjabi language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,675), Bayern (reach 66,580), and Hessen (reach 55,668). These three regions account for the largest share of the active audience.
What other brands do Punjabi language fans also like?
Beyond Punjabi language itself, the audience over-indexes on Western Union (11.57×), Mila Kunis (13.54×), San Francisco 49ers (20×), and Spice Girls (15.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.