Rascasse Audience Intelligence

Punjabi language Audience in Germany

A data profile of the people who buy, follow and care about Punjabi language in Germany — modelled from more than twelve digital signal sources. Punjabi language has an estimated audience of 369,884 people in Germany.

#49among Language in Germany#5517among Topic in Germany#726in Politics & Society

The average Punjabi language fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.

Top brand affinities include Vintage Books, Mila Kunis, Magic Mike, with strongest over-indexing on Vintage Books (32.84× the country average).

Demographically, the Punjabi language audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punjabi language fan in Germany is more male, around 34.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vintage Books.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjabi language profile in Germany.

Audience size
370K
in Germany
Gender
31.5%♀
68.5% male
Age
34.7
average years
Country rank
#14920
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjabi language fans

31.5% are female, 68.5% are male, average age 34.7.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Punjabi language audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age34.7
Estimated audience size369,884
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Punjabi language audience in Germany
Age bracketShare%
16-1926%
20-2927%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Punjabi language audience comes from Germany.

Worldwide audience distribution share by country for Punjabi language
CountryShare
India48.4%
United States11.7%
Malaysia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjabi language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punjabi language fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K3.14×
02Hessen~50K1.88×
03Berlin~20K1.20×
04Hamburg~10K1.20×
05Brandenburg~10K1.13×
06Bremen~3K1.09×
07Bayern~60K1.06×
08Nordrhein-Westfalen~80K0.96×
09Thüringen~9K0.94×
10Sachsen-Anhalt~8K0.86×
11Saarland~4K0.84×
12Baden-Württemberg~40K0.81×
13Niedersachsen~30K0.77×
14Schleswig-Holstein~10K0.74×
15Mecklenburg-Vorpommern~5K0.72×
16Rheinland-Pfalz~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Punjabi language, Germany
0.70×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjabi language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjabi language audience
#·InterestCategoryAffinity×
01Vintage BooksLiterature32.84×
02Magic MikeMovies & TV20.00×
03Chennai Super KingsSports20.00×
04Felicity JonesMovies & TV20.00×
05Spirit AirlinesTravel & Leisure20.00×
06EVA AirTravel & Leisure20.00×
07Seattle MarinersSports20.00×
08Joe CockerMusic & Radio19.89×
09Mila KunisMovies & TV15.63×
10Cricket World CupSports15.55×
11San Francisco 49ersSports11.18×
12Spice GirlsMusic & Radio11.13×
13CricketSports6.38×
14QatarTravel & Leisure6.31×
15Qatar AirwaysTravel & Leisure5.56×
16Emily BluntMovies & TV5.10×
17Jason MomoaMovies & TV4.45×
18TikTokInternet & Social Media2.61×
19RyanairTravel & Leisure2.58×
20Netto Marken-DiscountShopping2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjabi language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjabi language audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.83×
SpiritualityBALANCE1.58×
Career OrientationPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjabi language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjabi language have in Germany?

Punjabi language has an estimated audience of 369,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Punjabi language fans?

31.5% of Punjabi language fans are female, 68.5% are male, with an average age of 34.7 years.

03

Which brands do Punjabi language fans like most?

Punjabi language fans show strongest brand affinity for Vintage Books (32.84×), Mila Kunis (15.63×), and Magic Mike (20×) over the country average.

04

Where do Punjabi language fans live in Germany?

Punjabi language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Sachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Punjabi language fans also like?

Beyond Punjabi language itself, the audience over-indexes on Mila Kunis (15.63×), Magic Mike (20×), Joe Cocker (19.89×), and TikTok (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Punjabi language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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