Magic Mike Audience in Germany
Magic Mike has an estimated audience of 656,941 people in Germany. 79.6% are female, 20.4% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Channing Tatum, JetBlue, Salma Hayek, Great Pyramid of Giza, Trapeze.
The average Magic Mike fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Channing Tatum, JetBlue, Salma Hayek, with strongest over-indexing on Channing Tatum (72.81× the country average). Demographically, the Magic Mike audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Magic Mike fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 37.3 |
| Estimated audience size | 656,941 |
Audience persona
The typical Magic Mike fan in Germany is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Channing Tatum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,764 | 1.1× |
| Bayern | 114,554 | 1.08× |
| Baden-Württemberg | 97,805 | 1.09× |
| Niedersachsen | 69,654 | 1.09× |
| Hessen | 51,776 | 1.03× |
| Rheinland-Pfalz | 34,714 | 1.05× |
| Sachsen | 33,197 | 1.03× |
| Berlin | 28,075 | 0.96× |
| Schleswig-Holstein | 21,443 | 0.91× |
| Brandenburg | 19,363 | 0.95× |
| Thüringen | 16,424 | 0.98× |
| Sachsen-Anhalt | 16,229 | 0.95× |
| Hamburg | 15,415 | 1.04× |
| Mecklenburg-Vorpommern | 12,069 | 0.96× |
| Saarland | 7,595 | 0.94× |
| Bremen | 4,629 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Channing Tatum | 72.81× | Movies & TV |
| JetBlue | 146.5× | Travel & Leisure |
| Salma Hayek | 34.99× | Movies & TV |
| Great Pyramid of Giza | 129.3× | Travel & Leisure |
| Trapeze | 63.68× | Sports |
| University of Texas at Dallas | 147.64× | Business & Career |
| Futures contract | 7.39× | Business & Career |
| Kurdish languages | 19.28× | Politics & Society |
| Troy Aikman | 146.96× | Sports |
| Die Bachelorette | 36.27× | Movies & TV |
| Plus Size Fashion | 20× | Fashion & Accessoires |
| Sons of Liberty | 149.83× | Politics & Society |
| Serkan Yavuz | 19.43× | Movies & TV |
| Fugazi | 36.22× | Music & Radio |
| Contemporary circus | 47.55× | Travel & Leisure |
| Punjabi language | 20× | Politics & Society |
| Vtm | 45.61× | Movies & TV |
| Baz Luhrmann | 62.58× | Movies & TV |
| Kimmel Center for the Performing Arts | 119.66× | Arts & Culture |
| Heath Ledger | 8.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Tradition | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
| Extroversion | THRILL | 1.27 |
| Creativity | OPEN | 1.26 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 11.7% |
| Germany | 8.5% |
See Magic Mike audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Magic Mike have in Germany?
Magic Mike has an estimated audience of 656,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magic Mike fans?
79.6% of Magic Mike fans are female, 20.4% are male, with an average age of 37.3 years.
Which brands do Magic Mike fans like most?
Magic Mike fans show strongest brand affinity for Channing Tatum (72.81×), JetBlue (146.5×), and Salma Hayek (34.99×) over the country average.
Where do Magic Mike fans live in Germany?
Magic Mike fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,764), Bayern (reach 114,554), and Baden-Württemberg (reach 97,805). These three regions account for the largest share of the active audience.
What other brands do Magic Mike fans also like?
Beyond Magic Mike itself, the audience over-indexes on JetBlue (146.5×), Salma Hayek (34.99×), Great Pyramid of Giza (129.3×), and Trapeze (63.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magic Mike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.