Rascasse Audience Intelligence

Magic Mike Audience in Germany

A data profile of the people who buy, follow and care about Magic Mike in Germany — modelled from more than twelve digital signal sources. Magic Mike has an estimated audience of 699,400 people in Germany.

#405among Movie / TV Show / Series in Germany#1236in Movies & TV

The average Magic Mike fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Channing Tatum, JetBlue, Salma Hayek, with strongest over-indexing on Channing Tatum (72.81× the country average).

Demographically, the Magic Mike audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magic Mike fan in Germany is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Channing Tatum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magic Mike profile in Germany.

Audience size
699K
in Germany
Gender
79.6%♀
20.4% male
Age
37.3
average years
Country rank
#8866
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magic Mike viewers

79.6% are female, 20.4% are male, average age 37.3.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Magic Mike audience in Germany
MetricValue
Female79.6%
Male20.4%
Average age37.3
Estimated audience size699,400
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Magic Mike audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3927%
40-4921%
50+11%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Magic Mike audience comes from Germany.

Worldwide audience distribution share by country for Magic Mike
CountryShare
United States28.6%
United Kingdom11.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magic Mike audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magic Mike fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.06×
02Bayern~100K1.06×
03Baden-Württemberg~100K1.06×
04Niedersachsen~70K1.05×
05Rheinland-Pfalz~30K1.05×
06Sachsen~30K1.05×
07Thüringen~20K1.03×
08Hessen~50K1.01×
09Sachsen-Anhalt~20K1.01×
10Brandenburg~20K1.00×
11Mecklenburg-Vorpommern~10K1.00×
12Hamburg~10K0.99×
13Saarland~8K0.98×
14Berlin~30K0.92×
15Schleswig-Holstein~20K0.91×
16Bremen~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Magic Mike, Germany
0.84×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magic Mike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magic Mike audience
#·InterestCategoryAffinity×
01Sons of LibertyPolitics & Society149.83×
02University of Texas at DallasBusiness & Career147.64×
03Troy AikmanSports146.96×
04JetBlueTravel & Leisure146.50×
05Great Pyramid of GizaTravel & Leisure129.30×
06Channing TatumMovies & TV72.81×
07TrapezeSports63.68×
08Baz LuhrmannMovies & TV62.58×
09Contemporary circusTravel & Leisure47.55×
10VtmMovies & TV45.61×
11Ben Platt (actor)Movies & TV37.94×
12Die BacheloretteMovies & TV36.27×
13FugaziMusic & Radio36.22×
14Salma HayekMovies & TV34.99×
15Plus Size FashionFashion & Accessoires20.00×
16Punjabi languagePolitics & Society20.00×
17Serkan YavuzMovies & TV19.43×
18Kurdish languagesPolitics & Society19.28×
19Futures contractBusiness & Career7.39×
20dB’sMusic & Radio2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magic Mike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magic Mike audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.87×
Family OrientationCONSERVATISM1.60×
CreativityOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magic Mike audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Early Adopter MentalityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magic Mike have in Germany?

Magic Mike has an estimated audience of 699,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magic Mike viewers?

79.6% of Magic Mike fans are female, 20.4% are male, with an average age of 37.3 years.

03

Which brands do Magic Mike fans like most?

Magic Mike fans show strongest brand affinity for Channing Tatum (72.81×), JetBlue (146.5×), and Salma Hayek (34.99×) over the country average.

04

Where do Magic Mike fans live in Germany?

Magic Mike fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Magic Mike fans also like?

Beyond Magic Mike itself, the audience over-indexes on JetBlue (146.5×), Salma Hayek (34.99×), Great Pyramid of Giza (129.3×), and Trapeze (63.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Magic Mike audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magic Mike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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