Rascasse Audience Intelligence

Turkish language Audience in Germany

A data profile of the people who buy, follow and care about Turkish language in Germany — modelled from more than twelve digital signal sources. Turkish language has an estimated audience of 3,901,936 people in Germany.

#5among Language in Germany#944among Topic in Germany#42in Politics & Society

The average Turkish language fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trabzonspor, Fenerbahçe S.K., Süper Lig, with strongest over-indexing on Trabzonspor (9.21× the country average).

Demographically, the Turkish language audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Turkish language fan in Germany is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Trabzonspor.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkish language profile in Germany.

Audience size
3.9M
in Germany
Gender
50.1%♀
49.9% male
Age
38.8
average years
Country rank
#1525
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkish language fans

50.1% are female, 49.9% are male, average age 38.8.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Turkish language audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age38.8
Estimated audience size3,901,936
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Turkish language audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4924%
50+15%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Turkish language audience comes from Germany.

Worldwide audience distribution share by country for Turkish language
CountryShare
Turkey12.6%
Germany7.3%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkish language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Turkish language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.19×
02Bremen~50K1.44×
03Hamburg~100K1.42×
04Hessen~400K1.34×
05Nordrhein-Westfalen~1M1.32×
06Baden-Württemberg~600K1.12×
07Bayern~700K1.05×
08Niedersachsen~400K0.93×
09Rheinland-Pfalz~200K0.91×
10Schleswig-Holstein~100K0.91×
11Saarland~40K0.84×
12Brandenburg~90K0.71×
13Sachsen-Anhalt~70K0.65×
14Sachsen~100K0.63×
15Thüringen~60K0.61×
16Mecklenburg-Vorpommern~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Turkish language, Germany
0.61×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkish language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkish language audience
#·InterestCategoryAffinity×
01HürriyetNews10.47×
02TRT HaberMovies & TV10.47×
03Mavi JeansFashion & Accessoires10.17×
04Star TV (Turkey)Movies & TV9.89×
05TrabzonsporSports9.21×
06Süper LigSports8.17×
07D&RTechnology & Electronics8.06×
08Fenerbahçe S.K.Sports7.53×
09Beşiktaş J.K.Sports7.28×
10PillowHome & Garden5.33×
11BeirutTravel & Leisure4.69×
12BodrumTravel & Leisure4.35×
13Turkish AirlinesTravel & Leisure4.09×
14SunExpressTravel & Leisure3.39×
15Discounts and allowancesShopping2.48×
16CHECK24Business & Career2.20×
17KitchenHome & Garden2.11×
18WhatsAppInternet & Social Media2.10×
19TK MaxxShopping1.98×
20AldiShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkish language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkish language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
Quality AwarenessPREMIUM1.47×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkish language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
SustainabilityBALANCE0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkish language have in Germany?

Turkish language has an estimated audience of 3,901,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Turkish language fans?

50.1% of Turkish language fans are female, 49.9% are male, with an average age of 38.8 years.

03

Which brands do Turkish language fans like most?

Turkish language fans show strongest brand affinity for Trabzonspor (9.21×), Fenerbahçe S.K. (7.53×), and Süper Lig (8.17×) over the country average.

04

Where do Turkish language fans live in Germany?

Turkish language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Turkish language fans also like?

Beyond Turkish language itself, the audience over-indexes on Fenerbahçe S.K. (7.53×), Süper Lig (8.17×), Beşiktaş J.K. (7.28×), and Star TV (Turkey) (9.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Turkish language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Turkish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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