Turkish language Audience in Germany
Turkish language has an estimated audience of 3,901,936 people in Germany. 50.1% are female, 49.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Trabzonspor, Beşiktaş J.K., Fenerbahçe S.K., Süper Lig, Pillow.
The average Turkish language fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Trabzonspor, Beşiktaş J.K., Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (14.56× the country average). Demographically, the Turkish language audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Turkish language fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 38.8 |
| Estimated audience size | 3,901,936 |
Audience persona
The typical Turkish language fan in Germany is balanced, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Trabzonspor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,249,916 | 1.46× |
| Baden-Württemberg | 647,847 | 1.22× |
| Bayern | 644,848 | 1.03× |
| Niedersachsen | 387,384 | 1.02× |
| Hessen | 360,162 | 1.21× |
| Berlin | 254,208 | 1.46× |
| Rheinland-Pfalz | 190,799 | 0.98× |
| Schleswig-Holstein | 129,755 | 0.93× |
| Hamburg | 125,250 | 1.42× |
| Sachsen | 116,145 | 0.61× |
| Brandenburg | 82,837 | 0.68× |
| Sachsen-Anhalt | 59,914 | 0.59× |
| Thüringen | 54,107 | 0.54× |
| Bremen | 50,070 | 1.5× |
| Mecklenburg-Vorpommern | 39,864 | 0.54× |
| Saarland | 39,009 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trabzonspor | 14.56× | Sports |
| Beşiktaş J.K. | 11.34× | Sports |
| Fenerbahçe S.K. | 11.49× | Sports |
| Süper Lig | 12.92× | Sports |
| Pillow | 8.05× | Home & Garden |
| Mavi Jeans | 17.08× | Fashion & Accessoires |
| Country rap | 6.45× | Music & Radio |
| Beirut | 6.67× | Travel & Leisure |
| Headphones | 5.51× | Technology & Electronics |
| Satire | 4.29× | Literature |
| TRT Haber | 10.47× | Movies & TV |
| Western Union | 3.72× | Business & Career |
| Star TV (Turkey) | 7.25× | Movies & TV |
| Migros | 8.54× | Shopping |
| Discounts and allowances | 2.66× | Shopping |
| CHECK24 | 2.09× | Business & Career |
| D&R | 7.08× | Technology & Electronics |
| High school | 3.14× | Business & Career |
| Shawl | 5.05× | Fashion & Accessoires |
| Bodrum | 4.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.05 |
| Design Affinity | PREMIUM | 1.05 |
| Quality Awareness | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 12.6% |
| Germany | 7.3% |
| United States | 5.6% |
See Turkish language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- French language (3,302,079)
- Russian language (2,600,904)
Frequently asked questions
How many fans does Turkish language have in Germany?
Turkish language has an estimated audience of 3,901,936 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Turkish language fans?
50.1% of Turkish language fans are female, 49.9% are male, with an average age of 38.8 years.
Which brands do Turkish language fans like most?
Turkish language fans show strongest brand affinity for Trabzonspor (14.56×), Beşiktaş J.K. (11.34×), and Fenerbahçe S.K. (11.49×) over the country average.
Where do Turkish language fans live in Germany?
Turkish language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,249,916), Baden-Württemberg (reach 647,847), and Bayern (reach 644,848). These three regions account for the largest share of the active audience.
What other brands do Turkish language fans also like?
Beyond Turkish language itself, the audience over-indexes on Beşiktaş J.K. (11.34×), Fenerbahçe S.K. (11.49×), Süper Lig (12.92×), and Pillow (8.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.