Turkish language Audience in United States

Turkish language has an estimated audience of 2,991,761 people in United States. 58.4% are female, 41.6% are male, average age 39.9. Top brand affinities: Planet Fitness, Sarah Paulson, Lebanon, Diaper bag, Metaphysics.

Top brand affinities include Planet Fitness, Sarah Paulson, Lebanon, with strongest over-indexing on Planet Fitness (3.73× the country average). Demographically, the Turkish language audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Indulgence.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Turkish language fans

Demographic split for Turkish language audience in United States
MetricValue
Female58.4%
Male41.6%
Average age39.9
Estimated audience size2,991,761

Audience persona

The typical Turkish language fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turkish language audience
BrandAffinityCategory
Planet Fitness3.73×Sports
Sarah Paulson16.7×Movies & TV
Lebanon11.22×Travel & Leisure
Diaper bag5.71×Kids & Family
Metaphysics3.63×Business & Career
Beko45.07×Technology & Electronics
Lebanese cuisine15.45×Food & Beverages
JoJo Siwa6.82×Movies & TV
MSN2.21×News
DeFacto20.38×Fashion & Accessoires
Staples (Canada)2.82×Business & Career
Ponytail5.85×Fashion & Accessoires
Google Flights2.96×Travel & Leisure
WhatsApp3.01×Internet & Social Media
Hobby Lobby1.99×Home & Garden
Bath and Bodyworks3.39×Shopping
Bahrain13.85×Travel & Leisure
Universal Studios5.38×Movies & TV
Aldi1.88×Shopping
Bass guitar2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turkish language audience
TraitClusterScore
ExtroversionTHRILL2.07
IndulgenceJOY1.43
TravellingTHRILL1.38
Quality AwarenessPREMIUM1.38
Community OrientationOPEN1.35
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Turkish language
CountryShare
Turkey12.6%
Germany7.3%
United States5.6%

See Turkish language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.