Bhangra (music) Audience in Germany
Bhangra (music) has an estimated audience of 270,915 people in Germany. 48.9% are female, 51.1% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vintage Books, Western Union, Daniel Day-Lewis, PUDELEK, Real property.
The average Bhangra (music) fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vintage Books, Western Union, Daniel Day-Lewis, with strongest over-indexing on Vintage Books (66.13× the country average). Demographically, the Bhangra (music) audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Bhangra (music) fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 29.6 |
| Estimated audience size | 270,915 |
Audience persona
The typical Bhangra (music) fan in Germany is balanced, around 29.6 years old, with strong Pet Ownership tendencies and a notable affinity for Vintage Books.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 21,814 | 0.37× |
| Bayern | 20,699 | 0.48× |
| Baden-Württemberg | 19,613 | 0.53× |
| Hessen | 14,623 | 0.71× |
| Berlin | 14,239 | 1.18× |
| Niedersachsen | 14,188 | 0.54× |
| Rheinland-Pfalz | 13,549 | 1× |
| Sachsen | 10,106 | 0.76× |
| Thüringen | 8,333 | 1.21× |
| Schleswig-Holstein | 8,289 | 0.85× |
| Sachsen-Anhalt | 8,093 | 1.15× |
| Hamburg | 7,636 | 1.25× |
| Brandenburg | 7,501 | 0.89× |
| Bremen | 6,944 | 3× |
| Mecklenburg-Vorpommern | 5,338 | 1.03× |
| Saarland | 3,538 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage Books | 66.13× | Literature |
| Western Union | 9.94× | Business & Career |
| Daniel Day-Lewis | 20× | Movies & TV |
| PUDELEK | 14.06× | News |
| Real property | 6.19× | Home & Garden |
| Minecraft | 8.14× | Games |
| Satire | 5.4× | Literature |
| Daytona International Speedway | 20× | Sports |
| Netto Marken-Discount | 2.4× | Shopping |
| Country rap | 6.2× | Music & Radio |
| Comedy club | 9.05× | Movies & TV |
| Headphones | 5.69× | Technology & Electronics |
| Chennai Super Kings | 15.86× | Sports |
| CHECK24 | 2.62× | Business & Career |
| Ryanair | 2.5× | Travel & Leisure |
| BSE SENSEX | 20× | Business & Career |
| Cricket World Cup | 12.66× | Sports |
| Shadowhunters | 16.96× | Movies & TV |
| Livemusic | 3.01× | Music & Radio |
| Pets | 1.66× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Spirituality | BALANCE | 1.5 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Sports Activity | POWER | 1.45 |
| Urban Lifestyle | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 28.2% |
| Canada | 5.5% |
See Bhangra (music) audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Bhangra (music) have in Germany?
Bhangra (music) has an estimated audience of 270,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bhangra (music) fans?
48.9% of Bhangra (music) fans are female, 51.1% are male, with an average age of 29.6 years.
Which brands do Bhangra (music) fans like most?
Bhangra (music) fans show strongest brand affinity for Vintage Books (66.13×), Western Union (9.94×), and Daniel Day-Lewis (20×) over the country average.
Where do Bhangra (music) fans live in Germany?
Bhangra (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 21,814), Bayern (reach 20,699), and Baden-Württemberg (reach 19,613). These three regions account for the largest share of the active audience.
What other brands do Bhangra (music) fans also like?
Beyond Bhangra (music) itself, the audience over-indexes on Western Union (9.94×), Daniel Day-Lewis (20×), PUDELEK (14.06×), and Real property (6.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bhangra (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.