A data profile of the people who buy, follow and care about Bhangra (music) in Germany — modelled from more than twelve digital signal sources. Bhangra (music) has an estimated audience of 270,915 people in Germany.
The average Bhangra (music) fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vintage Books, Daniel Day-Lewis, PUDELEK, with strongest over-indexing on Vintage Books (46.68× the country average).
Demographically, the Bhangra (music) audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bhangra (music) fan in Germany is balanced, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Vintage Books.
The key figures that characterise the Bhangra (music) profile in Germany.
48.9% are female, 51.1% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 29.6 |
| Estimated audience size | 270,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Bhangra (music) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 28.2% |
| Canada | 5.5% |
Where the Bhangra (music) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~3K | 1.08× | |
| 02 | Hamburg | ~6K | 1.02× | |
| 03 | Berlin | ~10K | 1.01× | |
| 04 | Sachsen-Anhalt | ~7K | 1.01× | |
| 05 | Thüringen | ~7K | 1.01× | |
| 06 | Rheinland-Pfalz | ~10K | 1.00× | |
| 07 | Brandenburg | ~8K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 1.00× | |
| 09 | Saarland | ~3K | 1.00× | |
| 10 | Sachsen | ~10K | 0.99× | |
| 11 | Schleswig-Holstein | ~10K | 0.99× | |
| 12 | Niedersachsen | ~30K | 0.97× | |
| 13 | Hessen | ~20K | 0.97× | |
| 14 | Baden-Württemberg | ~40K | 0.95× | |
| 15 | Bayern | ~40K | 0.94× | |
| 16 | Nordrhein-Westfalen | ~50K | 0.93× |
The strongest cross-interests of the Bhangra (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage Books | Literature | 46.68× | ||
| 02 | Biryani | Food & Beverages | 29.24× | ||
| 03 | Daniel Day-Lewis | Movies & TV | 20.00× | ||
| 04 | Chennai Super Kings | Sports | 20.00× | ||
| 05 | BSE SENSEX | Business & Career | 20.00× | ||
| 06 | Ranveer Singh | Movies & TV | 20.00× | ||
| 07 | Daytona International Speedway | Sports | 16.56× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 16.51× | ||
| 09 | Shadowhunters | Movies & TV | 15.99× | ||
| 10 | PUDELEK | News | 14.01× | ||
| 11 | Minecraft | Games | 4.38× | ||
| 12 | Millie Bobby Brown | Movies & TV | 3.64× | ||
| 13 | Superman | Movies & TV | 2.80× | ||
| 14 | Etsy | Fashion & Accessoires | 2.58× | ||
| 15 | Spotify | Internet & Social Media | 1.96× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.89× | ||
| 17 | Harry Potter | Movies & TV | 1.83× | ||
| 18 | Netto Marken-Discount | Shopping | 1.83× | ||
| 19 | YouTube | Movies & TV | 1.80× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.66× | |
| Spirituality | BALANCE | 1.63× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.86× |
Bhangra (music) has an estimated audience of 270,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.9% of Bhangra (music) fans are female, 51.1% are male, with an average age of 29.6 years.
Bhangra (music) fans show strongest brand affinity for Vintage Books (46.68×), Daniel Day-Lewis (20×), and PUDELEK (14.01×) over the country average.
Bhangra (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bhangra (music) itself, the audience over-indexes on Daniel Day-Lewis (20×), PUDELEK (14.01×), Chennai Super Kings (20×), and Astro (Malaysian satellite television) (16.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bhangra (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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