Shadowhunters Audience in Germany
Shadowhunters has an estimated audience of 269,398 people in Germany. 74.9% are female, 25.1% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: When Harry Met Sally, The Mortal Instruments: City of Bones, She's All That, Sleepy Hollow (TV series), Nan Goldin.
The average Shadowhunters fan in Germany is 27.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include When Harry Met Sally, The Mortal Instruments: City of Bones, She's All That, with strongest over-indexing on When Harry Met Sally (563.54× the country average). Demographically, the Shadowhunters audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Shadowhunters fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 27.2 |
| Estimated audience size | 269,398 |
Audience persona
The typical Shadowhunters fan in Germany is more female, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for When Harry Met Sally.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,530 | 1.06× |
| Bayern | 42,318 | 0.98× |
| Baden-Württemberg | 35,531 | 0.97× |
| Niedersachsen | 29,570 | 1.13× |
| Hessen | 17,749 | 0.86× |
| Sachsen | 14,246 | 1.08× |
| Rheinland-Pfalz | 14,143 | 1.05× |
| Schleswig-Holstein | 10,131 | 1.05× |
| Berlin | 9,695 | 0.8× |
| Brandenburg | 8,869 | 1.06× |
| Sachsen-Anhalt | 7,956 | 1.14× |
| Thüringen | 7,897 | 1.15× |
| Mecklenburg-Vorpommern | 5,390 | 1.05× |
| Hamburg | 4,638 | 0.76× |
| Saarland | 3,392 | 1.03× |
| Bremen | 1,926 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| When Harry Met Sally | 563.54× | Movies & TV |
| The Mortal Instruments: City of Bones | 553.6× | Movies & TV |
| She's All That | 138.81× | Movies & TV |
| Sleepy Hollow (TV series) | 223.96× | Movies & TV |
| Nan Goldin | 145.93× | Politics & Society |
| Sleepless in Seattle | 99.62× | Movies & TV |
| Super Mario World | 77.88× | Games |
| Floral Design Institute | 132.82× | Business & Career |
| Anne Geddes | 106.09× | Literature |
| Vintage Books | 44.3× | Literature |
| Donkey Kong | 91.33× | Games |
| Lucifer | 20× | Movies & TV |
| King Arthur Flour | 246.15× | Food & Beverages |
| H. P. Lovecraft | 60.98× | Literature |
| Jennifer Crusie | 409.72× | Literature |
| Twilight (2008 film) | 20× | Movies & TV |
| Twilight (series) | 20× | Movies & TV |
| Sherlock Holmes: A Game of Shadows | 110.66× | Movies & TV |
| Quake (series) | 59.48× | Games |
| Mortal Kombat | 18.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.9 |
| Individualism | JOY | 1.8 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Urban Lifestyle | OPEN | 1.47 |
| Sustainability | BALANCE | 1.37 |
| Extroversion | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 13.7% |
| Italy | 7.2% |
See Shadowhunters audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Shadowhunters have in Germany?
Shadowhunters has an estimated audience of 269,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shadowhunters fans?
74.9% of Shadowhunters fans are female, 25.1% are male, with an average age of 27.2 years.
Which brands do Shadowhunters fans like most?
Shadowhunters fans show strongest brand affinity for When Harry Met Sally (563.54×), The Mortal Instruments: City of Bones (553.6×), and She's All That (138.81×) over the country average.
Where do Shadowhunters fans live in Germany?
Shadowhunters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,530), Bayern (reach 42,318), and Baden-Württemberg (reach 35,531). These three regions account for the largest share of the active audience.
What other brands do Shadowhunters fans also like?
Beyond Shadowhunters itself, the audience over-indexes on The Mortal Instruments: City of Bones (553.6×), She's All That (138.81×), Sleepy Hollow (TV series) (223.96×), and Nan Goldin (145.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shadowhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.