Rascasse Audience Intelligence

Shadowhunters Audience in Germany

A data profile of the people who buy, follow and care about Shadowhunters in Germany — modelled from more than twelve digital signal sources. Shadowhunters has an estimated audience of 247,220 people in Germany.

#346among TV series in Germany#1255among Movie / TV Show / Series in Germany#3376in Movies & TV

The average Shadowhunters fan in Germany is 27.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include When Harry Met Sally, The Mortal Instruments: City of Bones, She's All That, with strongest over-indexing on When Harry Met Sally (563.54× the country average).

Demographically, the Shadowhunters audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shadowhunters fan in Germany is more female, around 27.2 years old, with strong Price Sensitivity tendencies and a notable affinity for When Harry Met Sally.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shadowhunters profile in Germany.

Audience size
247K
in Germany
Gender
74.9%♀
25.1% male
Age
27.2
average years
Country rank
#19801
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shadowhunters viewers

74.9% are female, 25.1% are male, average age 27.2.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Shadowhunters audience in Germany
MetricValue
Female74.9%
Male25.1%
Average age27.2
Estimated audience size247,220
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Shadowhunters audience in Germany
Age bracketShare%
16-1958%
20-2918%
30-3911%
40-4910%
50+4%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Shadowhunters audience comes from Germany.

Worldwide audience distribution share by country for Shadowhunters
CountryShare
United States15.8%
Brazil13.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shadowhunters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shadowhunters fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~8K1.18×
02Thüringen~8K1.17×
03Niedersachsen~30K1.11×
04Mecklenburg-Vorpommern~6K1.09×
05Sachsen~10K1.07×
06Brandenburg~9K1.07×
07Saarland~4K1.07×
08Rheinland-Pfalz~10K1.06×
09Schleswig-Holstein~10K1.06×
10Nordrhein-Westfalen~60K1.04×
11Bayern~40K0.93×
12Baden-Württemberg~30K0.92×
13Bremen~2K0.88×
14Hessen~20K0.85×
15Berlin~9K0.77×
16Hamburg~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Shadowhunters, Germany
0.76×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shadowhunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shadowhunters audience
#·InterestCategoryAffinity×
01When Harry Met SallyMovies & TV563.54×
02The Mortal Instruments: City of BonesMovies & TV553.60×
03Jennifer CrusieLiterature409.72×
04King Arthur FlourFood & Beverages246.15×
05Sleepy Hollow (TV series)Movies & TV223.96×
06Nan GoldinPolitics & Society145.93×
07She's All ThatMovies & TV138.81×
08Floral Design InstituteBusiness & Career132.82×
09Sherlock Holmes: A Game of ShadowsMovies & TV110.66×
10Anne GeddesLiterature106.09×
11Sleepless in SeattleMovies & TV99.62×
12Donkey KongGames91.33×
13Super Mario WorldGames77.88×
14H. P. LovecraftLiterature60.98×
15Quake (series)Games59.48×
16Vintage BooksLiterature44.30×
17LuciferMovies & TV20.00×
18Twilight (series)Movies & TV20.00×
19Twilight (2008 film)Movies & TV20.00×
20The Vampire DiariesMovies & TV12.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shadowhunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shadowhunters audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.66×
MindfulnessBALANCE1.72×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shadowhunters audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shadowhunters have in Germany?

Shadowhunters has an estimated audience of 247,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shadowhunters viewers?

74.9% of Shadowhunters fans are female, 25.1% are male, with an average age of 27.2 years.

03

Which brands do Shadowhunters fans like most?

Shadowhunters fans show strongest brand affinity for When Harry Met Sally (563.54×), The Mortal Instruments: City of Bones (553.6×), and She's All That (138.81×) over the country average.

04

Where do Shadowhunters fans live in Germany?

Shadowhunters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shadowhunters fans also like?

Beyond Shadowhunters itself, the audience over-indexes on The Mortal Instruments: City of Bones (553.6×), She's All That (138.81×), Sleepy Hollow (TV series) (223.96×), and Sleepless in Seattle (99.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Shadowhunters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shadowhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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