Shadowhunters Audience in United States

Shadowhunters logo

Shadowhunters has an estimated audience of 607,328 people in United States. 65.6% are female, 34.4% are male, average age 32.0. Top regions: Texas, California, Florida. Top brand affinities: Jadeveon Clowney, spiderman movies, Kam Chancellor, Rosie O'Donnell, Terrell Suggs.

The average Shadowhunters fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jadeveon Clowney, spiderman movies, Kam Chancellor, with strongest over-indexing on Jadeveon Clowney (104.57× the country average). Demographically, the Shadowhunters audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Shadowhunters fans

Demographic split for Shadowhunters audience in United States
MetricValue
Female65.6%
Male34.4%
Average age32.0
Estimated audience size607,328

Audience persona

The typical Shadowhunters fan in United States is more female, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jadeveon Clowney.

Top regions in United States

Top regions ranked by reach for Shadowhunters in United States
RegionReachAffinity
Texas59,4501.14×
California55,7570.83×
Florida41,9661.02×
New York30,8230.91×
Georgia20,3011.09×
Pennsylvania20,1330.98×
North Carolina19,0641.04×
Ohio18,8231.01×
Illinois18,6640.92×
Virginia16,0361.08×
Michigan15,9561×
Tennessee13,4871.11×
New Jersey13,0900.85×
Washington11,8030.97×
Indiana11,7161.06×
Arizona11,0510.89×
Missouri10,8821.11×
Alabama10,4401.23×
Massachusetts10,1480.85×
Kentucky9,7901.29×
South Carolina9,7841.07×
Maryland9,1710.88×
Louisiana9,1671.17×
Wisconsin9,0991×
Oklahoma8,9571.33×
Minnesota8,0430.92×
Colorado7,8470.82×
Iowa7,3031.46×
Oregon6,8360.98×
Arkansas6,5441.31×
Mississippi6,5401.31×
Connecticut5,8350.96×
Utah5,7701.06×
Nevada5,2340.89×
Kansas5,1461.08×
West Virginia3,4871.23×
Idaho3,2561.07×
Nebraska2,8990.95×
New Mexico2,7830.91×
Hawaii2,4750.95×
Maine2,1010.97×
New Hampshire1,9160.8×
Montana1,5460.92×
Rhode Island1,4980.77×
Washington, District of Columbia1,3690.75×
South Dakota1,3360.95×
Delaware1,3350.8×
Alaska1,0740.83×
North Dakota9880.79×
Vermont8570.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shadowhunters audience
BrandAffinityCategory
Jadeveon Clowney104.57×Sports
spiderman movies47.09×Movies & TV
Kam Chancellor108.03×Sports
Rosie O'Donnell31.22×Movies & TV
Terrell Suggs91.97×Sports
Tyrann Mathieu70.28×Sports
Jason Pierre-Paul98.76×Sports
Jane Lynch40.67×Movies & TV
Brandin Cooks79.86×Sports
Saxon (Official)90.9×Music & Radio
Pacifico Beer76.48×Food & Beverages
Draculaclothing146.55×Fashion & Accessoires
Alice Cooper (band)24.1×Music & Radio
Emperor (band)40.68×Music & Radio
Being Human (North American TV series)94.47×Movies & TV
Denis Villeneuve39.17×Movies & TV
Bitten (TV series)39.17×Movies & TV
Pit Boss (TV series)39.76×
EVO Fitness149.29×Sports
Beast Sports Nutrition149.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shadowhunters audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
Risk AppetiteTHRILL1.33
LGBTQ+ IdentityOPEN1.25
Social Media UsageJOY1.23
CreativityOPEN1.21
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Shadowhunters
CountryShare
United States16.1%
Brazil13.7%
Italy7.2%

See Shadowhunters audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Shadowhunters have in United States?

Shadowhunters has an estimated audience of 607,328 people in United States, concentrated in Texas and California.

What is the gender split and age of Shadowhunters fans?

65.6% of Shadowhunters fans are female, 34.4% are male, with an average age of 32.0 years.

Which brands do Shadowhunters fans like most?

Shadowhunters fans show strongest brand affinity for Jadeveon Clowney (104.57×), spiderman movies (47.09×), and Kam Chancellor (108.03×) over the country average.

Where do Shadowhunters fans live in United States?

Shadowhunters fans in United States are most concentrated in Texas (reach 59,450), California (reach 55,757), and Florida (reach 41,966). These three regions account for the largest share of the active audience.

What other brands do Shadowhunters fans also like?

Beyond Shadowhunters itself, the audience over-indexes on spiderman movies (47.09×), Kam Chancellor (108.03×), Rosie O'Donnell (31.22×), and Terrell Suggs (91.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shadowhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.