Rascasse Audience Intelligence

Shadowhunters Audience in United States

A data profile of the people who buy, follow and care about Shadowhunters in United States — modelled from more than twelve digital signal sources. Shadowhunters has an estimated audience of 577,895 people in United States.

#655among TV series in United States#2905among Movie / TV Show / Series in United States#6252in Movies & TV

The average Shadowhunters fan in United States is 32.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include EVO Fitness, Jadeveon Clowney, spiderman movies, with strongest over-indexing on EVO Fitness (149.29× the country average).

Demographically, the Shadowhunters audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shadowhunters fan in United States is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for EVO Fitness.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shadowhunters profile in United States.

Audience size
578K
in United States
Gender
65.6%♀
34.4% male
Age
32.0
average years
Country rank
#33570
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shadowhunters viewers

65.6% are female, 34.4% are male, average age 32.0.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Shadowhunters audience in United States
MetricValue
Female65.6%
Male34.4%
Average age32.0
Estimated audience size577,895
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Shadowhunters audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Shadowhunters audience comes from United States.

Worldwide audience distribution share by country for Shadowhunters
CountryShare
United States15.8%
Brazil13.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shadowhunters audience in United States is strongest.

Fig. 05

Top regions by affinity

Shadowhunters fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~7K1.36×
02Arkansas~7K1.36×
03Oklahoma~9K1.34×
04Mississippi~7K1.30×
05Kentucky~9K1.24×
06Alabama~10K1.21×
07West Virginia~3K1.21×
08Louisiana~9K1.18×
09Tennessee~10K1.13×
10Kansas~5K1.12×
11Missouri~10K1.11×
12Utah~6K1.07×
13Texas~60K1.06×
14Idaho~3K1.06×
15Montana~2K1.06×
16South Carolina~10K1.05×
17Georgia~20K1.04×
18Indiana~10K1.04×
19North Carolina~20K1.01×
20Michigan~20K1.00×
21Virginia~10K1.00×
22Florida~40K0.99×
23Ohio~20K0.98×
24Wisconsin~9K0.98×
25Maine~2K0.98×
26Nebraska~3K0.97×
27Hawaii~3K0.97×
28South Dakota~1K0.97×
29Pennsylvania~20K0.96×
30Oregon~7K0.96×
31Alaska~1K0.96×
32Connecticut~6K0.95×
33New Mexico~3K0.95×
34Washington~10K0.93×
35North Dakota~1K0.92×
36Maryland~9K0.90×
37New York~30K0.89×
38Delaware~1K0.89×
39Illinois~20K0.88×
40Minnesota~8K0.88×
41Vermont<1K0.88×
42Nevada~5K0.87×
43Rhode Island~2K0.87×
44Arizona~10K0.86×
45New Hampshire~2K0.85×
46Massachusetts~10K0.84×
47New Jersey~10K0.82×
48Colorado~8K0.81×
49California~50K0.79×
50Washington, District of Columbia~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Shadowhunters, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shadowhunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shadowhunters audience
#·InterestCategoryAffinity×
01EVO FitnessSports149.29×
02DraculaclothingFashion & Accessoires146.55×
03Kam ChancellorSports108.03×
04Jadeveon ClowneySports104.57×
05Jason Pierre-PaulSports98.76×
06Being Human (North American TV series)Movies & TV94.47×
07Terrell SuggsSports91.97×
08Saxon (Official)Music & Radio90.90×
09Brandin CooksSports79.86×
10Lost GirlMovies & TV79.42×
11Pacifico BeerFood & Beverages76.48×
12Tyrann MathieuSports70.28×
13spiderman moviesMovies & TV47.09×
14Emperor (band)Music & Radio40.68×
15Jane LynchMovies & TV40.67×
16Pit Boss (TV series)Movie / TV Show / Series39.76×
17Bitten (TV series)Movies & TV39.17×
18Denis VilleneuveMovies & TV39.17×
19Rosie O'DonnellMovies & TV31.22×
20Alice Cooper (band)Music & Radio24.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shadowhunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shadowhunters audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
Healthy LifestyleBALANCE1.52×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shadowhunters audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shadowhunters have in United States?

Shadowhunters has an estimated audience of 577,895 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shadowhunters viewers?

65.6% of Shadowhunters fans are female, 34.4% are male, with an average age of 32.0 years.

03

Which brands do Shadowhunters fans like most?

Shadowhunters fans show strongest brand affinity for EVO Fitness (149.29×), Jadeveon Clowney (104.57×), and spiderman movies (47.09×) over the country average.

04

Where do Shadowhunters fans live in United States?

Shadowhunters fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shadowhunters fans also like?

Beyond Shadowhunters itself, the audience over-indexes on Jadeveon Clowney (104.57×), spiderman movies (47.09×), Kam Chancellor (108.03×), and Rosie O'Donnell (31.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Shadowhunters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shadowhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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