Saxon (Official) Audience in United States

Saxon (Official) logo

Saxon (Official) has an estimated audience of 295,588 people in United States. 31.8% are female, 68.2% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Gloria, Cass County, Missouri, Gift registry, Moquegua, Square foot gardening.

The average Saxon (Official) fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gloria, Cass County, Missouri, Gift registry, with strongest over-indexing on Gloria (20× the country average). Demographically, the Saxon (Official) audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Saxon (Official) fans

Demographic split for Saxon (Official) audience in United States
MetricValue
Female31.8%
Male68.2%
Average age33.0
Estimated audience size295,588

Audience persona

The typical Saxon (Official) fan in United States is more male, around 33.0 years old, with strong Tradition tendencies and a notable affinity for Gloria.

Top regions in United States

Top regions ranked by reach for Saxon (Official) in United States
RegionReachAffinity
California31,0030.95×
Texas26,4101.04×
Florida16,8090.84×
New York16,2440.98×
Illinois10,4881.07×
Pennsylvania10,3471.04×
Virginia10,3001.43×
Maryland9,3781.85×
Ohio8,2990.91×
Michigan8,1221.05×
Washington7,8201.32×
North Carolina7,5190.85×
Georgia7,3290.8×
South Carolina6,4601.45×
New Jersey5,9620.79×
Oregon5,8241.72×
Massachusetts5,5590.95×
Arizona5,4250.9×
Tennessee5,2680.89×
Wisconsin5,1581.16×
Indiana4,8800.9×
Colorado4,7131.01×
Missouri4,6530.98×
Minnesota4,3701.03×
Kentucky3,9581.07×
Alabama3,2690.79×
Louisiana3,1460.83×
Oklahoma3,0750.94×
Mississippi2,8881.19×
Connecticut2,7210.92×
Utah2,5600.97×
Nevada2,4210.85×
Iowa2,2240.91×
Kansas2,2130.95×
Arkansas1,9370.8×
New Mexico1,5851.07×
Idaho1,4240.96×
West Virginia1,2970.94×
Nebraska1,1970.81×
New Hampshire1,1841.02×
Maine1,0220.97×
Washington, District of Columbia9981.12×
Hawaii9900.78×
Montana8541.04×
Rhode Island7620.81×
Alaska7351.16×
Delaware5830.71×
Vermont5491.06×
North Dakota5470.9×
South Dakota5320.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saxon (Official) audience
BrandAffinityCategory
Gloria20×Music & Radio
Cass County, Missouri14.09×Travel & Leisure
Gift registry17.39×Kids & Family
Moquegua14.41×Travel & Leisure
Square foot gardening20×Home & Garden
Winemaking5.13×Food & Beverages
Combat sport1.54×Sports
Alaska1.57×Travel & Leisure
Home Delivery2.78×Food & Beverages
Minnesota1.51×Travel & Leisure
Captain America (1990 film)3.84×Movies & TV
Home staging4.45×Home & Garden
Unique Gifts1.83×Shopping
JDSU2.11×Business & Career
Bank account1.71×Business & Career
Nebraska Cornhuskers football2.38×Sports
Scott Henderson28.39×Music & Radio
Nebraska1.74×Travel & Leisure
Edelman (firm)14.51×Business & Career
Birthday Gifts2.03×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saxon (Official) audience
TraitClusterScore
TraditionCONSERVATISM1.78
Risk AppetiteTHRILL1.47
PatriotismCONSERVATISM1.26
IndividualismJOY1.25
SpiritualityBALANCE1.22
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Saxon (Official)
CountryShare
United States27.6%
United Kingdom18.5%
Germany10.0%

See Saxon (Official) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Saxon (Official) have in United States?

Saxon (Official) has an estimated audience of 295,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Saxon (Official) fans?

31.8% of Saxon (Official) fans are female, 68.2% are male, with an average age of 33.0 years.

Which brands do Saxon (Official) fans like most?

Saxon (Official) fans show strongest brand affinity for Gloria (20×), Cass County, Missouri (14.09×), and Gift registry (17.39×) over the country average.

Where do Saxon (Official) fans live in United States?

Saxon (Official) fans in United States are most concentrated in California (reach 31,003), Texas (reach 26,410), and Florida (reach 16,809). These three regions account for the largest share of the active audience.

What other brands do Saxon (Official) fans also like?

Beyond Saxon (Official) itself, the audience over-indexes on Cass County, Missouri (14.09×), Gift registry (17.39×), Moquegua (14.41×), and Square foot gardening (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saxon (Official). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.