Motörhead Audience in United States

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Motörhead has an estimated audience of 2,391,470 people in United States. 34.6% are female, 65.4% are male, average age 37.1. Top regions: California, Illinois, Texas. Top brand affinities: Cancer, Immortal (band), Harmonica, Death (metal band), Electronic musical instrument.

The average Motörhead fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Cancer, Immortal (band), Harmonica, with strongest over-indexing on Cancer (26.89× the country average). Demographically, the Motörhead audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Motörhead fans

Demographic split for Motörhead audience in United States
MetricValue
Female34.6%
Male65.4%
Average age37.1
Estimated audience size2,391,470

Audience persona

The typical Motörhead fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Cancer.

Top regions in United States

Top regions ranked by reach for Motörhead in United States
RegionReachAffinity
California291,9911.11×
Illinois197,3312.48×
Texas187,4580.91×
New York124,9480.93×
Florida116,3110.72×
Pennsylvania87,4591.09×
Ohio82,9081.13×
Georgia61,4700.83×
Michigan61,4420.98×
North Carolina61,3560.85×
Tennessee52,2721.09×
New Jersey51,1270.84×
Washington50,3941.05×
Indiana49,6821.14×
Arizona49,1931.01×
Virginia49,0830.84×
Massachusetts44,4540.94×
Missouri44,3151.15×
Wisconsin42,6191.18×
Oregon37,1331.35×
Colorado37,1230.98×
Kentucky36,6131.22×
Minnesota36,1761.06×
Maryland29,2930.71×
Oklahoma27,3831.03×
South Carolina26,6580.74×
Alabama26,0850.78×
Nevada24,7401.07×
Iowa24,1271.22×
Louisiana24,0290.78×
Connecticut21,9730.92×
Utah19,6760.92×
Arkansas18,7950.95×
Kansas16,7960.89×
West Virginia15,0731.35×
Mississippi14,2740.72×
New Mexico12,8661.07×
Idaho11,1580.93×
Nebraska11,0030.92×
Maine10,5111.23×
New Hampshire10,3011.09×
Rhode Island7,4720.98×
Montana6,8691.04×
North Dakota5,7511.17×
Hawaii5,4880.53×
South Dakota5,0330.91×
Delaware5,0290.76×
Washington, District of Columbia4,7390.66×
Alaska4,5360.89×
Vermont4,1190.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motörhead audience
BrandAffinityCategory
Cancer26.89×Music & Radio
Immortal (band)40.71×Music & Radio
Harmonica10.79×Music & Radio
Death (metal band)25.11×Music & Radio
Electronic musical instrument8.75×Music & Radio
W.A.S.P.17.23×Music & Radio
Lizzy Borden11.56×Music & Radio
Turbo21.61×Music & Radio
Melodic death metal21.27×Music & Radio
Ozzy Osbourne8.97×Music & Radio
Music2×Business & Career
Deathcore18.44×Music & Radio
Heilung43.52×Music & Radio
Doom metal17.69×Music & Radio
Consumer electronics1.98×Technology & Electronics
Live events2.02×Music & Radio
Reading1.94×Literature
Manowar29.57×Music & Radio
Black Sabbath13.05×Music & Radio
Sports1.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motörhead audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.71
LGBTQ+ IdentityOPEN1.55
IndividualismJOY1.4
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Motörhead
CountryShare
United States24.2%
Brazil11.0%
Germany10.0%

See Motörhead audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Motörhead have in United States?

Motörhead has an estimated audience of 2,391,470 people in United States, concentrated in California and Illinois.

What is the gender split and age of Motörhead fans?

34.6% of Motörhead fans are female, 65.4% are male, with an average age of 37.1 years.

Which brands do Motörhead fans like most?

Motörhead fans show strongest brand affinity for Cancer (26.89×), Immortal (band) (40.71×), and Harmonica (10.79×) over the country average.

Where do Motörhead fans live in United States?

Motörhead fans in United States are most concentrated in California (reach 291,991), Illinois (reach 197,331), and Texas (reach 187,458). These three regions account for the largest share of the active audience.

What other brands do Motörhead fans also like?

Beyond Motörhead itself, the audience over-indexes on Immortal (band) (40.71×), Harmonica (10.79×), Death (metal band) (25.11×), and Electronic musical instrument (8.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motörhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.