Rascasse Audience Intelligence

Pacifico Beer Target Market in United States

A data profile of the people who buy, follow and care about Pacifico Beer in United States — modelled from more than twelve digital signal sources. Pacifico Beer has an estimated audience of 370,709 people in United States.

#46among Beer in United States#4476among Brand in United States#2265in Food & Beverages

The average Pacifico Beer fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tom Felton, Saxon (Official), Equity loan, with strongest over-indexing on Tom Felton (361.79× the country average).

Demographically, the Pacifico Beer audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacifico Beer fan in United States is more male, around 31.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tom Felton.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacifico Beer profile in United States.

Audience size
371K
in United States
Gender
40.1%♀
59.9% male
Age
31.7
average years
Country rank
#43284
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pacifico Beer

40.1% are female, 59.9% are male, average age 31.7.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Pacifico Beer audience in United States
MetricValue
Female40.1%
Male59.9%
Average age31.7
Estimated audience size370,709
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Pacifico Beer audience in United States
Age bracketShare%
16-1925%
20-2940%
30-3920%
40-4910%
50+4%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Pacifico Beer audience comes from United States.

Worldwide audience distribution share by country for Pacifico Beer
CountryShare
United States70.0%
United Kingdom5.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacifico Beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacifico Beer customers by region in United States
#RegionReachAffinity×
01California~90K2.16×
02Nevada~6K1.79×
03Texas~50K1.56×
04Arizona~10K1.39×
05New Mexico~2K1.32×
06Illinois~20K1.28×
07North Carolina~10K1.16×
08Washington~8K1.15×
09Colorado~6K1.14×
10Oklahoma~5K1.14×
11Tennessee~8K1.12×
12South Carolina~6K1.12×
13Oregon~5K1.12×
14Utah~4K1.11×
15Washington, District of Columbia~1K1.11×
16Hawaii~2K1.08×
17Arkansas~3K1.03×
18Nebraska~2K1.02×
19Indiana~7K1.00×
20Kansas~3K1.00×
21Idaho~2K1.00×
22Delaware<1K0.97×
23Virginia~8K0.96×
24Georgia~10K0.94×
25Kentucky~4K0.93×
26Montana<1K0.92×
27Vermont<1K0.91×
28Florida~20K0.90×
29Alabama~5K0.90×
30Maine~1K0.90×
31Iowa~3K0.89×
32Alaska<1K0.89×
33Connecticut~3K0.88×
34New Hampshire~1K0.88×
35South Dakota<1K0.88×
36Minnesota~4K0.87×
37North Dakota<1K0.87×
38New Jersey~8K0.86×
39Massachusetts~6K0.86×
40Wisconsin~5K0.86×
41New York~20K0.84×
42Louisiana~4K0.84×
43Rhode Island<1K0.83×
44Mississippi~2K0.81×
45Ohio~9K0.80×
46Missouri~5K0.80×
47West Virginia~1K0.80×
48Michigan~7K0.79×
49Maryland~5K0.79×
50Pennsylvania~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Pacifico Beer, United States
0.74×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacifico Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacifico Beer audience
#·InterestCategoryAffinity×
01Tom FeltonMovies & TV361.79×
02DraculaclothingFashion & Accessoires217.27×
03Saxon (Official)Music & Radio173.12×
04Greenwich BarkadaPOI108.67×
05Equity loanBusiness & Career106.53×
06Mazinger ZLiterature103.62×
07Medalla LightFood & Beverages94.86×
08Eastman KodakTechnology & Electronics78.38×
09Emperor (band)Music & Radio76.42×
10Cerveza ModeloFood & Beverages73.75×
11MardukMusic & Radio64.64×
12Papa's PizzeriaGames60.91×
13PedasTravel & Leisure58.72×
14CoronerMusic & Radio57.18×
15Cradle of FilthMusic & Radio46.16×
16Black Label SocietyMusic & Radio41.27×
17TurboMusic & Radio37.92×
18Death (metal band)Music & Radio23.78×
19Bernadette PetersMovies & TV20.00×
20Kenneth BranaghMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacifico Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacifico Beer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.64×
ExtroversionTHRILL1.11×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacifico Beer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
DIY MentalityTHRILL0.45×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pacifico Beer's target market in United States?

Pacifico Beer's target market in United States covers an estimated 370,709 people, concentrated in California and Texas.

02

What is the gender split and age of Pacifico Beer customers?

40.1% of the Pacifico Beer audience are female, 59.9% are male, with an average age of 31.7 years.

03

Which brands do Pacifico Beer fans like most?

Pacifico Beer fans show strongest brand affinity for Tom Felton (361.79×), Saxon (Official) (173.12×), and Equity loan (106.53×) over the country average.

04

Where do Pacifico Beer fans live in United States?

Pacifico Beer fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pacifico Beer fans also like?

Beyond Pacifico Beer itself, the audience over-indexes on Saxon (Official) (173.12×), Equity loan (106.53×), Emperor (band) (76.42×), and Eastman Kodak (78.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Pacifico Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacifico Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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