Pacifico Beer Audience in United States

Pacifico Beer logo

Pacifico Beer has an estimated audience of 360,708 people in United States. 40.1% are female, 59.9% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Tom Felton, Equity loan, Saxon (Official), Emperor (band), Draculaclothing.

The average Pacifico Beer fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tom Felton, Equity loan, Saxon (Official), with strongest over-indexing on Tom Felton (361.79× the country average). Demographically, the Pacifico Beer audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Pacifico Beer fans

Demographic split for Pacifico Beer audience in United States
MetricValue
Female40.1%
Male59.9%
Average age31.7
Estimated audience size360,708

Audience persona

The typical Pacifico Beer fan in United States is more male, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Tom Felton.

Top regions in United States

Top regions ranked by reach for Pacifico Beer in United States
RegionReachAffinity
California89,8872.27×
Texas51,7541.67×
Florida21,0480.86×
New York17,6200.87×
Illinois15,3221.28×
North Carolina12,5031.15×
Arizona10,5541.43×
Georgia10,3390.93×
Ohio9,1710.83×
Pennsylvania8,8720.73×
Virginia8,8281×
Washington8,6591.2×
Tennessee8,2651.14×
New Jersey8,2590.9×
Michigan7,5230.8×
Colorado7,0541.24×
Indiana6,7591.03×
Nevada6,4951.86×
South Carolina6,1511.13×
Massachusetts5,9870.84×
Oregon4,7711.15×
Maryland4,7380.76×
Oklahoma4,6811.17×
Missouri4,6750.8×
Wisconsin4,6320.85×
Minnesota4,5050.87×
Alabama4,2550.84×
Kentucky4,0390.89×
Utah3,9221.21×
Louisiana3,8160.82×
Connecticut3,0700.85×
Arkansas3,0581.03×
Kansas2,7430.96×
Iowa2,6490.89×
New Mexico2,4241.34×
Mississippi1,9610.66×
Hawaii1,8551.2×
Idaho1,7540.97×
Nebraska1,7270.95×
Washington, District of Columbia1,2521.16×
New Hampshire1,1970.84×
Maine1,0840.84×
West Virginia1,0830.64×
Delaware8540.86×
Montana8200.82×
Rhode Island7300.64×
South Dakota5580.67×
Vermont5490.87×
Alaska5340.69×
North Dakota5220.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacifico Beer audience
BrandAffinityCategory
Tom Felton361.79×Movies & TV
Equity loan106.53×Business & Career
Saxon (Official)173.12×Music & Radio
Emperor (band)76.42×Music & Radio
Draculaclothing217.27×Fashion & Accessoires
Turbo37.92×Music & Radio
Eastman Kodak78.38×Technology & Electronics
Mazinger Z103.62×Literature
Cerveza Modelo73.75×Food & Beverages
Coroner57.18×Music & Radio
Greenwich Barkada108.67×
Death (metal band)23.78×Music & Radio
Black Label Society41.27×Music & Radio
Marduk64.64×Music & Radio
Medalla Light94.86×Food & Beverages
Bernadette Peters20×Movies & TV
Pedas58.72×Travel & Leisure
Kenneth Branagh20×Movies & TV
Papa's Pizzeria60.91×Games
Cradle of Filth46.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacifico Beer audience
TraitClusterScore
SustainabilityBALANCE2.2
LGBTQ+ IdentityOPEN2.13
Luxury OrientationPREMIUM1.57
Sports ActivityPOWER1.31
Urban LifestyleOPEN1.28
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Pacifico Beer
CountryShare
United States69.7%
United Kingdom5.4%
Germany4.4%

See Pacifico Beer audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Pacifico Beer have in United States?

Pacifico Beer has an estimated audience of 360,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Pacifico Beer fans?

40.1% of Pacifico Beer fans are female, 59.9% are male, with an average age of 31.7 years.

Which brands do Pacifico Beer fans like most?

Pacifico Beer fans show strongest brand affinity for Tom Felton (361.79×), Equity loan (106.53×), and Saxon (Official) (173.12×) over the country average.

Where do Pacifico Beer fans live in United States?

Pacifico Beer fans in United States are most concentrated in California (reach 89,887), Texas (reach 51,754), and Florida (reach 21,048). These three regions account for the largest share of the active audience.

What other brands do Pacifico Beer fans also like?

Beyond Pacifico Beer itself, the audience over-indexes on Equity loan (106.53×), Saxon (Official) (173.12×), Emperor (band) (76.42×), and Draculaclothing (217.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacifico Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.