Equity loan Audience in United States

Equity loan has an estimated audience of 783,173 people in United States. 48.7% are female, 51.3% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Pacifico Beer, Enterprise Rent-A-Car, Google Maps, Apple Store.

The average Equity loan fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Pacifico Beer, Enterprise Rent-A-Car, with strongest over-indexing on Indeed.com (24.96× the country average). Demographically, the Equity loan audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Equity loan fans

Demographic split for Equity loan audience in United States
MetricValue
Female48.7%
Male51.3%
Average age46.5
Estimated audience size783,173

Audience persona

The typical Equity loan fan in United States is balanced, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Equity loan in United States
RegionReachAffinity
California92,8481.08×
Texas88,5981.32×
Florida58,9441.11×
New York40,9730.94×
Georgia28,9811.2×
North Carolina27,9731.19×
Illinois26,3941.01×
Pennsylvania24,3360.92×
Ohio24,0751×
Michigan22,1931.08×
Virginia21,1941.11×
New Jersey19,5400.98×
Tennessee19,0641.21×
Washington16,7181.06×
Arizona16,5281.03×
Massachusetts15,7891.02×
Indiana14,9041.04×
Missouri14,8001.17×
Maryland14,5391.08×
South Carolina13,6051.15×
Alabama12,5951.15×
Louisiana11,8901.18×
Colorado11,6830.95×
Oklahoma11,1881.29×
Kentucky10,2401.04×
Wisconsin9,5100.81×
Oregon8,7190.97×
Minnesota8,6380.77×
Arkansas8,1601.26×
Nevada7,9101.04×
Connecticut7,7560.99×
Kansas7,5871.23×
Mississippi7,2041.12×
Utah5,9820.85×
Iowa5,0190.78×
New Mexico4,0871.04×
Hawaii3,5411.05×
New Hampshire3,2771.06×
Idaho3,2610.83×
Nebraska3,1790.81×
West Virginia3,0480.84×
Rhode Island2,6621.07×
Maine2,6600.95×
Delaware2,1190.98×
Washington, District of Columbia2,0840.89×
Alaska1,6320.97×
Montana1,4870.68×
South Dakota1,1490.63×
Vermont1,0760.78×
North Dakota9940.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equity loan audience
BrandAffinityCategory
Indeed.com24.96×Business & Career
Pacifico Beer283.12×Food & Beverages
Enterprise Rent-A-Car22.04×Cars & Mobility
Google Maps10.07×Internet & Social Media
Apple Store17.46×Shopping
Capital One6.9×Business & Career
Stucco36.41×Home & Garden
CarGurus8.14×Cars & Mobility
Whole life insurance24.15×Business & Career
Google News7.9×News
MetaTrader 432.41×Business & Career
MSN4.7×News
Fiverr16.99×Business & Career
DuckDuckGo10.3×Internet & Social Media
Jollibee11.85×Food & Beverages
Khan Academy9.17×Business & Career
Jeff Bezos12.3×Business & Career
ICloud10.15×Technology & Electronics
MoneyGram16.14×Business & Career
Merrill Lynch18.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equity loan audience
TraitClusterScore
Quality AwarenessPREMIUM2.58
PatriotismCONSERVATISM2.14
TravellingTHRILL1.68
Career OrientationPOWER1.65
Luxury OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Equity loan
CountryShare
India22.4%
France17.2%
United States10.9%

See Equity loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Equity loan have in United States?

Equity loan has an estimated audience of 783,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Equity loan fans?

48.7% of Equity loan fans are female, 51.3% are male, with an average age of 46.5 years.

Which brands do Equity loan fans like most?

Equity loan fans show strongest brand affinity for Indeed.com (24.96×), Pacifico Beer (283.12×), and Enterprise Rent-A-Car (22.04×) over the country average.

Where do Equity loan fans live in United States?

Equity loan fans in United States are most concentrated in California (reach 92,848), Texas (reach 88,598), and Florida (reach 58,944). These three regions account for the largest share of the active audience.

What other brands do Equity loan fans also like?

Beyond Equity loan itself, the audience over-indexes on Pacifico Beer (283.12×), Enterprise Rent-A-Car (22.04×), Google Maps (10.07×), and Apple Store (17.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.