Rascasse Audience Intelligence

Equity loan Audience in United States

A data profile of the people who buy, follow and care about Equity loan in United States — modelled from more than twelve digital signal sources. Equity loan has an estimated audience of 783,173 people in United States.

#9604among Topic in United States#1763in Business & Career

The average Equity loan fan in United States is 46.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Stucco, Pacifico Beer, Online banking, with strongest over-indexing on Stucco (50.15× the country average).

Demographically, the Equity loan audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equity loan fan in United States is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Stucco.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equity loan profile in United States.

Audience size
783K
in United States
Gender
48.7%♀
51.3% male
Age
46.5
average years
Country rank
#27830
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equity loan fans

48.7% are female, 51.3% are male, average age 46.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Equity loan audience in United States
MetricValue
Female48.7%
Male51.3%
Average age46.5
Estimated audience size783,173
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Equity loan audience in United States
Age bracketShare%
16-197%
20-2911%
30-3919%
40-4926%
50+37%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Equity loan audience comes from United States.

Worldwide audience distribution share by country for Equity loan
CountryShare
India22.4%
France17.2%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equity loan audience in United States is strongest.

Fig. 05

Top regions by affinity

Equity loan fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.30×
02South Carolina~10K1.22×
03Louisiana~10K1.17×
04Alabama~10K1.16×
05Oklahoma~10K1.16×
06Arkansas~7K1.16×
07Georgia~30K1.15×
08North Carolina~30K1.15×
09Tennessee~20K1.15×
10Mississippi~7K1.13×
11Virginia~20K1.12×
12Missouri~10K1.11×
13Kansas~7K1.11×
14Florida~60K1.10×
15New Mexico~4K1.09×
16Michigan~20K1.08×
17New Hampshire~3K1.08×
18Kentucky~10K1.06×
19Nevada~8K1.06×
20Rhode Island~3K1.05×
21Arizona~20K1.03×
22Maryland~10K1.03×
23Hawaii~3K1.03×
24Massachusetts~20K1.02×
25Indiana~10K1.02×
26California~90K1.01×
27Connecticut~8K1.01×
28Alaska~2K1.01×
29Ohio~20K1.00×
30Maine~3K1.00×
31Delaware~2K1.00×
32Washington~20K0.99×
33West Virginia~4K0.97×
34Illinois~20K0.96×
35Colorado~10K0.96×
36New Jersey~20K0.95×
37Oregon~9K0.95×
38Vermont~1K0.95×
39Idaho~4K0.93×
40Washington, District of Columbia~2K0.91×
41North Dakota~1K0.91×
42South Dakota~2K0.90×
43Pennsylvania~20K0.89×
44Nebraska~3K0.89×
45Montana~2K0.89×
46New York~40K0.86×
47Utah~6K0.85×
48Iowa~5K0.84×
49Wisconsin~10K0.83×
50Minnesota~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Equity loan, United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equity loan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equity loan audience
#·InterestCategoryAffinity×
01Pacifico BeerFood & Beverages106.53×
02StuccoHome & Garden50.15×
03MetaTrader 4Business & Career37.70×
04Whole life insuranceBusiness & Career24.58×
05Reverse mortgageBusiness & Career20.24×
06Derivative (finance)Business & Career20.00×
07Commodity marketBusiness & Career20.00×
08Quicken LoansBusiness & Career18.92×
09E-TradeBusiness & Career14.46×
10Online bankingBusiness & Career12.38×
11Home equity loanBusiness & Career12.15×
12Home equity line of creditBusiness & Career9.89×
13Retail bankingBusiness & Career8.84×
14Mortgage loansBusiness & Career5.82×
15Renewable energyBusiness & Career5.62×
16Bath and BodyworksShopping5.49×
17Solar energyHome & Garden5.12×
18Vehicle insuranceCars & Mobility4.69×
19FedExBusiness & Career4.43×
20Indeed.comBusiness & Career3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equity loan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equity loan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.81×
Family OrientationCONSERVATISM3.40×
Quality AwarenessPREMIUM3.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equity loan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equity loan have in United States?

Equity loan has an estimated audience of 783,173 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Equity loan fans?

48.7% of Equity loan fans are female, 51.3% are male, with an average age of 46.5 years.

03

Which brands do Equity loan fans like most?

Equity loan fans show strongest brand affinity for Stucco (50.15×), Pacifico Beer (106.53×), and Online banking (12.38×) over the country average.

04

Where do Equity loan fans live in United States?

Equity loan fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Equity loan fans also like?

Beyond Equity loan itself, the audience over-indexes on Pacifico Beer (106.53×), Online banking (12.38×), E-Trade (14.46×), and MetaTrader 4 (37.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Equity loan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equity loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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