Rascasse Audience Intelligence

Quicken Loans Target Market in United States

A data profile of the people who buy, follow and care about Quicken Loans in United States — modelled from more than twelve digital signal sources. Quicken Loans has an estimated audience of 2,205,936 people in United States.

#1among Mortgage company in United States
#1334among Brand in United States#1014in Business & Career

The average Quicken Loans fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Redfin, Cambodia national football team, Myanmar, with strongest over-indexing on Redfin (5.94× the country average).

Demographically, the Quicken Loans audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quicken Loans fan in United States is balanced, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Redfin.

Category: Business & Career · Type: Brand · Subtype: Mortgage company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quicken Loans profile in United States.

Audience size
2.2M
in United States
Gender
45.3%♀
54.7% male
Age
46.1
average years
Country rank
#13167
Brand in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quicken Loans

45.3% are female, 54.7% are male, average age 46.1.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Quicken Loans audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.1
Estimated audience size2,205,936
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Quicken Loans audience in United States
Age bracketShare%
16-196%
20-2914%
30-3918%
40-4927%
50+35%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Quicken Loans audience comes from United States.

Worldwide audience distribution share by country for Quicken Loans
CountryShare
United States94.4%
Philippines2.6%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quicken Loans audience in United States is strongest.

Fig. 05

Top regions by affinity

Quicken Loans customers by region in United States
#RegionReachAffinity×
01Michigan~100K1.77×
02Georgia~90K1.30×
03West Virginia~10K1.27×
04South Carolina~40K1.26×
05Ohio~90K1.25×
06Tennessee~50K1.20×
07North Carolina~80K1.19×
08Mississippi~20K1.19×
09Alabama~40K1.18×
10Arkansas~20K1.16×
11Indiana~50K1.14×
12Wyoming~4K1.14×
13New Mexico~10K1.11×
14New Hampshire~10K1.11×
15Kentucky~30K1.10×
16Arizona~50K1.08×
17Idaho~10K1.06×
18Virginia~60K1.05×
19Montana~6K1.04×
20Florida~200K1.03×
21Pennsylvania~80K1.03×
22Louisiana~30K1.03×
23Delaware~6K1.03×
24Oklahoma~30K1.02×
25Colorado~40K1.01×
26Maine~8K1.01×
27Missouri~30K0.98×
28Nevada~20K0.97×
29Maryland~40K0.96×
30Kansas~20K0.96×
31Nebraska~10K0.96×
32Alaska~5K0.96×
33Vermont~4K0.96×
34Texas~200K0.91×
35Washington~40K0.91×
36Oregon~20K0.91×
37Connecticut~20K0.91×
38New Jersey~50K0.90×
39Iowa~20K0.86×
40Illinois~60K0.85×
41Minnesota~30K0.85×
42Utah~20K0.85×
43Wisconsin~30K0.80×
44Massachusetts~30K0.79×
45Rhode Island~6K0.79×
46California~200K0.74×
47New York~90K0.74×
48South Dakota~4K0.71×
49Washington, District of Columbia~5K0.68×
50Hawaii~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Quicken Loans, United States
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quicken Loans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quicken Loans audience
#·InterestCategoryAffinity×
01Cambodia Angkor AirTravel & Leisure52.60×
02Myanmar Maritime UniversityBusiness & Career49.99×
03Cambodia national football teamSports48.66×
04PropertySharkHome & Garden36.90×
05Quicken Loans ArenaSports29.47×
06CrunchBaseInternet & Social Media25.16×
07MyanmarTravel & Leisure23.91×
08Nikita (film)Movies & TV21.29×
09Equity loanBusiness & Career18.92×
10Alliant Credit UnionBusiness & Career18.50×
11LendingTreeBusiness & Career10.00×
12RedfinHome & Garden5.94×
13TransUnionTechnology & Electronics5.42×
14VenmoTechnology & Electronics4.12×
15Credit KarmaBusiness & Career3.35×
16DetroitTravel & Leisure2.40×
17Staples Inc.Business & Career2.12×
18LoanBusiness & Career2.05×
19Bank of AmericaBusiness & Career2.02×
20Mortgage loansBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quicken Loans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quicken Loans audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
Need for SecurityCONSERVATISM1.21×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quicken Loans audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
TraditionCONSERVATISM0.96×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quicken Loans's target market in United States?

Quicken Loans's target market in United States covers an estimated 2,205,936 people, concentrated in California and Texas.

02

What is the gender split and age of Quicken Loans customers?

45.3% of the Quicken Loans audience are female, 54.7% are male, with an average age of 46.1 years.

03

Which brands do Quicken Loans fans like most?

Quicken Loans fans show strongest brand affinity for Redfin (5.94×), Cambodia national football team (48.66×), and Myanmar (23.91×) over the country average.

04

Where do Quicken Loans fans live in United States?

Quicken Loans fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Quicken Loans fans also like?

Beyond Quicken Loans itself, the audience over-indexes on Cambodia national football team (48.66×), Myanmar (23.91×), Equity loan (18.92×), and Credit Karma (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mortgage company audiences in United States

See Quicken Loans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quicken Loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →