Quicken Loans Audience in United States

Quicken Loans logo

Quicken Loans has an estimated audience of 2,225,221 people in United States. 45.3% are female, 54.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Redfin, Chase (bank), Cambodia national football team, Myanmar, Equity loan.

The average Quicken Loans fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Redfin, Chase (bank), Cambodia national football team, with strongest over-indexing on Redfin (5.94× the country average). Demographically, the Quicken Loans audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Mortgage company

Demographics of Quicken Loans fans

Demographic split for Quicken Loans audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.1
Estimated audience size2,225,221

Audience persona

The typical Quicken Loans fan in United States is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Redfin.

Top regions in United States

Top regions ranked by reach for Quicken Loans in United States
RegionReachAffinity
California190,1480.78×
Texas185,1050.97×
Florida158,6531.05×
Michigan104,8641.8×
New York104,2370.84×
Georgia92,1841.34×
Ohio88,2131.29×
North Carolina83,5611.25×
Pennsylvania79,0541.06×
Illinois66,5010.9×
Virginia58,4971.08×
Tennessee53,9911.21×
New Jersey52,6640.93×
Arizona49,5721.09×
Indiana47,7511.17×
South Carolina42,8021.28×
Washington41,7600.94×
Maryland37,1800.97×
Alabama36,5011.17×
Colorado36,3841.04×
Massachusetts35,6310.81×
Missouri35,5640.99×
Kentucky30,9811.11×
Louisiana29,5161.03×
Minnesota27,5970.87×
Wisconsin26,8130.8×
Oklahoma25,5011.03×
Oregon23,3910.92×
Mississippi21,2171.16×
Arkansas21,1141.15×
Nevada21,0100.98×
Connecticut20,4850.92×
Kansas16,9960.97×
Utah16,9850.85×
Iowa15,5420.85×
West Virginia12,4711.2×
New Mexico12,0201.08×
Idaho11,5421.03×
Nebraska10,4810.94×
New Hampshire9,4391.08×
Maine7,8480.98×
Montana6,1420.99×
Hawaii6,0940.64×
Delaware6,0870.99×
Rhode Island5,3110.75×
Washington, District of Columbia4,3840.66×
Alaska4,1930.88×
Wyoming3,5211.07×
Vermont3,4900.89×
South Dakota3,3790.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quicken Loans audience
BrandAffinityCategory
Redfin5.94×Home & Garden
Chase (bank)2.94×Business & Career
Cambodia national football team48.66×Sports
Myanmar23.91×Travel & Leisure
Equity loan18.92×Business & Career
Credit Karma3.35×Business & Career
LendingTree10×Business & Career
Myanmar Maritime University49.99×Business & Career
Bank of America2.02×Business & Career
CrunchBase25.16×Internet & Social Media
PropertyShark36.9×Home & Garden
Cambodia Angkor Air52.6×Travel & Leisure
Alliant Credit Union18.5×Business & Career
Staples Inc.2.12×Business & Career
Nikita (film)21.29×Movies & TV
TransUnion5.42×Technology & Electronics
Mortgage loans1.68×Business & Career
Loan2.05×Business & Career
Detroit2.4×Travel & Leisure
Indeed.com1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quicken Loans audience
TraitClusterScore
Quality AwarenessPREMIUM1.54
Need for SecurityCONSERVATISM1.22
Price SensitivityPREMIUM1.12
Convenience OrientationPREMIUM1.12
Career OrientationPOWER1.1
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Quicken Loans
CountryShare
United States93.9%
Philippines2.6%
China1.2%

See Quicken Loans audiences in other countries

More Mortgage company audiences in United States

Frequently asked questions

How many fans does Quicken Loans have in United States?

Quicken Loans has an estimated audience of 2,225,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Quicken Loans fans?

45.3% of Quicken Loans fans are female, 54.7% are male, with an average age of 46.1 years.

Which brands do Quicken Loans fans like most?

Quicken Loans fans show strongest brand affinity for Redfin (5.94×), Chase (bank) (2.94×), and Cambodia national football team (48.66×) over the country average.

Where do Quicken Loans fans live in United States?

Quicken Loans fans in United States are most concentrated in California (reach 190,148), Texas (reach 185,105), and Florida (reach 158,653). These three regions account for the largest share of the active audience.

What other brands do Quicken Loans fans also like?

Beyond Quicken Loans itself, the audience over-indexes on Chase (bank) (2.94×), Cambodia national football team (48.66×), Myanmar (23.91×), and Equity loan (18.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quicken Loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.