Nikita (film) Audience in United States

Nikita (film) has an estimated audience of 336,728 people in United States. 42.8% are female, 57.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Faye Dunaway, Merrill Lynch, Google Drive, Humidifier, Enterprise Rent-A-Car.

The average Nikita (film) fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Faye Dunaway, Merrill Lynch, Google Drive, with strongest over-indexing on Faye Dunaway (169.27× the country average). Demographically, the Nikita (film) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Nikita (film) fans

Demographic split for Nikita (film) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.6
Estimated audience size336,728

Audience persona

The typical Nikita (film) fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Faye Dunaway.

Top regions in United States

Top regions ranked by reach for Nikita (film) in United States
RegionReachAffinity
California40,6751.1×
Texas27,2150.94×
Florida25,6031.12×
New York22,5851.2×
South Carolina16,9213.34×
North Carolina12,0751.19×
Georgia11,6891.13×
Illinois10,5780.94×
Pennsylvania10,5320.93×
Ohio9,6700.93×
Michigan8,5190.97×
Virginia8,4371.03×
New Jersey8,1810.96×
Washington7,5811.12×
Arizona6,8821×
Tennessee6,5630.97×
Massachusetts6,4530.97×
Maryland6,0751.05×
Indiana5,7130.93×
Colorado5,0370.95×
Missouri5,0060.92×
Alabama4,5720.97×
Minnesota4,5510.94×
Louisiana4,3431×
Wisconsin4,2990.85×
Kentucky3,9850.94×
Oregon3,9671.03×
Connecticut3,9521.17×
Oklahoma3,6190.97×
Nevada3,5421.09×
Utah2,8660.95×
Arkansas2,6060.94×
Mississippi2,4970.9×
Kansas2,3470.88×
Iowa2,3180.84×
Hawaii1,7731.22×
Idaho1,6160.96×
New Mexico1,4270.85×
Nebraska1,3450.8×
West Virginia1,2840.82×
New Hampshire1,0710.81×
Maine1,0200.85×
Washington, District of Columbia9890.98×
Rhode Island9670.9×
Delaware8170.88×
Montana7820.84×
Alaska7050.98×
South Dakota6070.78×
North Dakota5660.82×
Vermont4220.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikita (film) audience
BrandAffinityCategory
Faye Dunaway169.27×Movies & TV
Merrill Lynch28.3×Business & Career
Google Drive6.18×Technology & Electronics
Humidifier31.8×Home & Garden
Enterprise Rent-A-Car7.39×Cars & Mobility
DeviantArt8.38×Internet & Social Media
Helen Hunt20×Movies & TV
John Goodman16.58×Movies & TV
Google Voice11.28×Technology & Electronics
Indeed.com4.24×Business & Career
Idris Elba12.7×Movies & TV
Kia Sportage19.55×Cars & Mobility
Quicken Loans19.09×Business & Career
Autism Awareness8.24×Health
Society620×Shopping
Capital One3.49×Business & Career
Diabetes mellitus awareness5.73×Health
Stanford University14.55×Business & Career
Google Maps3.2×Internet & Social Media
Singer-songwriter2.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikita (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Early Adopter MentalityPOWER1.54
Risk AppetiteTHRILL1.49
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.44
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Nikita (film)
CountryShare
France15.9%
United States11.9%
Italy10.7%

See Nikita (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nikita (film) have in United States?

Nikita (film) has an estimated audience of 336,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Nikita (film) fans?

42.8% of Nikita (film) fans are female, 57.2% are male, with an average age of 36.6 years.

Which brands do Nikita (film) fans like most?

Nikita (film) fans show strongest brand affinity for Faye Dunaway (169.27×), Merrill Lynch (28.3×), and Google Drive (6.18×) over the country average.

Where do Nikita (film) fans live in United States?

Nikita (film) fans in United States are most concentrated in California (reach 40,675), Texas (reach 27,215), and Florida (reach 25,603). These three regions account for the largest share of the active audience.

What other brands do Nikita (film) fans also like?

Beyond Nikita (film) itself, the audience over-indexes on Merrill Lynch (28.3×), Google Drive (6.18×), Humidifier (31.8×), and Enterprise Rent-A-Car (7.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikita (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.