A data profile of the people who buy, follow and care about Nikita (film) in United States — modelled from more than twelve digital signal sources. Nikita (film) has an estimated audience of 328,484 people in United States.
The average Nikita (film) fan in United States is 36.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Faye Dunaway, Google Drive, Google Voice, with strongest over-indexing on Faye Dunaway (250.22× the country average).
Demographically, the Nikita (film) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nikita (film) fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Faye Dunaway.
The key figures that characterise the Nikita (film) profile in United States.
42.8% are female, 57.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 36.6 |
| Estimated audience size | 328,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
Where the Nikita (film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~20K | 4.41× | |
| 02 | Hawaii | ~2K | 1.19× | |
| 03 | North Carolina | ~10K | 1.17× | |
| 04 | Connecticut | ~4K | 1.14× | |
| 05 | Florida | ~30K | 1.13× | |
| 06 | New York | ~20K | 1.13× | |
| 07 | Washington | ~7K | 1.09× | |
| 08 | Georgia | ~10K | 1.06× | |
| 09 | Nevada | ~3K | 1.06× | |
| 10 | California | ~40K | 1.04× | |
| 11 | Alaska | <1K | 1.04× | |
| 12 | Maryland | ~6K | 1.03× | |
| 13 | Louisiana | ~4K | 1.01× | |
| 14 | Oregon | ~4K | 1.00× | |
| 15 | Arizona | ~7K | 0.98× | |
| 16 | Alabama | ~5K | 0.98× | |
| 17 | Mississippi | ~3K | 0.98× | |
| 18 | Virginia | ~8K | 0.97× | |
| 19 | Arkansas | ~3K | 0.97× | |
| 20 | Oklahoma | ~4K | 0.96× | |
| 21 | Idaho | ~2K | 0.96× | |
| 22 | Washington, District of Columbia | <1K | 0.96× | |
| 23 | Tennessee | ~6K | 0.95× | |
| 24 | Massachusetts | ~6K | 0.93× | |
| 25 | Delaware | <1K | 0.93× | |
| 26 | New Jersey | ~8K | 0.92× | |
| 27 | Minnesota | ~4K | 0.92× | |
| 28 | Kentucky | ~4K | 0.92× | |
| 29 | Rhode Island | <1K | 0.92× | |
| 30 | Michigan | ~8K | 0.91× | |
| 31 | Missouri | ~5K | 0.91× | |
| 32 | Utah | ~3K | 0.91× | |
| 33 | North Dakota | <1K | 0.91× | |
| 34 | Ohio | ~9K | 0.90× | |
| 35 | Indiana | ~6K | 0.90× | |
| 36 | West Virginia | ~1K | 0.90× | |
| 37 | Texas | ~30K | 0.89× | |
| 38 | Pennsylvania | ~10K | 0.89× | |
| 39 | Illinois | ~10K | 0.89× | |
| 40 | Colorado | ~5K | 0.89× | |
| 41 | New Mexico | ~2K | 0.89× | |
| 42 | Maine | ~1K | 0.89× | |
| 43 | Montana | <1K | 0.88× | |
| 44 | South Dakota | <1K | 0.88× | |
| 45 | Kansas | ~2K | 0.87× | |
| 46 | Vermont | <1K | 0.84× | |
| 47 | Wisconsin | ~4K | 0.83× | |
| 48 | Iowa | ~2K | 0.83× | |
| 49 | Nebraska | ~1K | 0.83× | |
| 50 | New Hampshire | ~1K | 0.83× |
The strongest cross-interests of the Nikita (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faye Dunaway | Movies & TV | 250.22× | ||
| 02 | Quicken Loans | Business & Career | 21.29× | ||
| 03 | Society6 | Shopping | 20.00× | ||
| 04 | Dilbert | Literature | 20.00× | ||
| 05 | Helen Hunt | Movies & TV | 15.71× | ||
| 06 | Google Voice | Technology & Electronics | 14.75× | ||
| 07 | John Goodman | Movies & TV | 14.56× | ||
| 08 | HSBC | Business & Career | 14.43× | ||
| 09 | Vera Farmiga | Movies & TV | 12.45× | ||
| 10 | Monsters | Movies & TV | 10.02× | ||
| 11 | Jessica Chastain | Movies & TV | 9.00× | ||
| 12 | Google Drive | Technology & Electronics | 6.64× | ||
| 13 | Sustainable energy | Home & Garden | 3.60× | ||
| 14 | Diane Keaton | Movies & TV | 3.19× | ||
| 15 | Renewable energy | Business & Career | 3.15× | ||
| 16 | Innovation | Business & Career | 2.69× | ||
| 17 | FedEx | Business & Career | 2.64× | ||
| 18 | Mortgage loans | Business & Career | 2.16× | ||
| 19 | Internet & Social Media | 1.79× | |||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.39× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Sustainability | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Sports Activity | POWER | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Nikita (film) has an estimated audience of 328,484 people in United States, concentrated in California and Florida.
42.8% of Nikita (film) fans are female, 57.2% are male, with an average age of 36.6 years.
Nikita (film) fans show strongest brand affinity for Faye Dunaway (250.22×), Google Drive (6.64×), and Google Voice (14.75×) over the country average.
Nikita (film) fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Nikita (film) itself, the audience over-indexes on Google Drive (6.64×), Google Voice (14.75×), Quicken Loans (21.29×), and Monsters (10.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nikita (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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