Rascasse Audience Intelligence

Dilbert Audience in United States

A data profile of the people who buy, follow and care about Dilbert in United States — modelled from more than twelve digital signal sources. Dilbert has an estimated audience of 484,305 people in United States.

#9078among Person in United States#901in Literature

The average Dilbert fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vera Farmiga, Donal Logue, Micro Center, with strongest over-indexing on Vera Farmiga (350.87× the country average).

Demographically, the Dilbert audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dilbert fan in United States is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Vera Farmiga.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dilbert profile in United States.

Audience size
484K
in United States
Gender
26.1%♀
73.9% male
Age
34.0
average years
Country rank
#37356
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dilbert fans

26.1% are female, 73.9% are male, average age 34.0.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Dilbert audience in United States
MetricValue
Female26.1%
Male73.9%
Average age34.0
Estimated audience size484,305
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Dilbert audience in United States
Age bracketShare%
16-1942%
20-2911%
30-3914%
40-4920%
50+13%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Dilbert audience comes from United States.

Worldwide audience distribution share by country for Dilbert
CountryShare
United States57.9%
Canada7.0%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dilbert audience in United States is strongest.

Fig. 05

Top regions by affinity

Dilbert fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.53×
02New Hampshire~3K1.27×
03Washington, District of Columbia~2K1.24×
04Massachusetts~10K1.23×
05Washington~10K1.21×
06Oregon~7K1.19×
07Connecticut~6K1.16×
08Utah~5K1.16×
09Virginia~10K1.10×
10Maine~2K1.09×
11California~60K1.08×
12New York~30K1.08×
13Ohio~20K1.08×
14Vermont<1K1.08×
15Pennsylvania~20K1.07×
16Minnesota~8K1.06×
17Missouri~9K1.05×
18Colorado~8K1.05×
19Rhode Island~2K1.05×
20Alaska~1K1.05×
21Wisconsin~8K1.04×
22Maryland~9K1.03×
23Illinois~20K1.02×
24Arizona~10K1.02×
25Tennessee~10K1.00×
26New Jersey~10K0.98×
27Kentucky~6K0.98×
28Oklahoma~5K0.98×
29Kansas~4K0.98×
30Idaho~2K0.98×
31North Carolina~10K0.96×
32Nebraska~2K0.96×
33Indiana~9K0.94×
34Alabama~7K0.94×
35Georgia~10K0.93×
36Montana~1K0.93×
37Texas~40K0.92×
38Iowa~4K0.92×
39South Carolina~7K0.91×
40Nevada~4K0.91×
41West Virginia~2K0.91×
42Delaware~1K0.91×
43Arkansas~4K0.90×
44North Dakota<1K0.89×
45South Dakota~1K0.87×
46Florida~30K0.85×
47Louisiana~5K0.82×
48New Mexico~2K0.82×
49Hawaii~2K0.79×
50Mississippi~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Dilbert, United States
0.76×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dilbert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dilbert audience
#·InterestCategoryAffinity×
01Renesas ElectronicsTechnology & Electronics843.23×
02CognosTechnology & Electronics815.54×
03Hitachi Data SystemsTechnology & Electronics697.30×
04MamiyaTravel & Leisure525.65×
05Donal LogueMovies & TV472.55×
06OpenDNSTechnology & Electronics400.77×
07ShapewaysTechnology & Electronics392.29×
08OutbrainInternet & Social Media372.44×
09Vera FarmigaMovies & TV350.87×
10Mike MignolaLiterature343.89×
11Mouser ElectronicsShopping333.54×
12Diane ArbusArts & Culture287.89×
13Mark GatissMovies & TV284.46×
14Orville RedenbacherBusiness & Career268.94×
15Erik Larson (author)Literature268.15×
16Analog DevicesTechnology & Electronics237.30×
17ShindigzShopping211.57×
18Digi-KeyTechnology & Electronics194.11×
19Micron TechnologyBusiness & Career189.86×
20Micro CenterShopping59.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dilbert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dilbert audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
Early Adopter MentalityPOWER1.66×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dilbert audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
ExtroversionTHRILL0.92×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dilbert have in United States?

Dilbert has an estimated audience of 484,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dilbert fans?

26.1% of Dilbert fans are female, 73.9% are male, with an average age of 34.0 years.

03

Which brands do Dilbert fans like most?

Dilbert fans show strongest brand affinity for Vera Farmiga (350.87×), Donal Logue (472.55×), and Micro Center (59.84×) over the country average.

04

Where do Dilbert fans live in United States?

Dilbert fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dilbert fans also like?

Beyond Dilbert itself, the audience over-indexes on Donal Logue (472.55×), Micro Center (59.84×), Digi-Key (194.11×), and Cognos (815.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dilbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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