Dilbert Audience in United States

Dilbert logo

Dilbert has an estimated audience of 501,886 people in United States. 26.1% are female, 73.9% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Vera Farmiga, Donal Logue, Micro Center, Digi-Key, Cognos.

The average Dilbert fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vera Farmiga, Donal Logue, Micro Center, with strongest over-indexing on Vera Farmiga (350.87× the country average). Demographically, the Dilbert audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Dilbert fans

Demographic split for Dilbert audience in United States
MetricValue
Female26.1%
Male73.9%
Average age34.0
Estimated audience size501,886

Audience persona

The typical Dilbert fan in United States is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vera Farmiga.

Top regions in United States

Top regions ranked by reach for Dilbert in United States
RegionReachAffinity
California59,0231.07×
Texas43,5671.01×
New York31,0461.11×
Florida30,0620.88×
Michigan22,9721.75×
Ohio17,6101.14×
Pennsylvania17,3401.03×
Illinois17,2261.03×
North Carolina15,3481.02×
Georgia14,9140.96×
Virginia14,3241.17×
Massachusetts12,9261.31×
New Jersey12,7661×
Washington12,7581.27×
Arizona11,5961.13×
Tennessee9,9750.99×
Missouri9,1231.13×
Maryland8,9671.04×
Colorado8,8301.12×
Indiana8,5360.93×
Wisconsin7,9731.06×
Minnesota7,1961×
South Carolina6,7660.9×
Alabama6,5970.94×
Oregon6,4361.12×
Connecticut5,9481.18×
Kentucky5,8050.92×
Oklahoma5,6161.01×
Utah5,2261.16×
Louisiana4,8830.75×
Nevada4,6670.96×
Iowa3,8580.93×
Kansas3,7630.95×
Arkansas3,7050.9×
Mississippi2,6410.64×
New Hampshire2,4111.22×
Idaho2,3670.94×
Nebraska2,0840.83×
West Virginia1,9890.85×
New Mexico1,8580.74×
Washington, District of Columbia1,8401.22×
Maine1,7640.98×
Rhode Island1,6131.01×
Hawaii1,5860.74×
Delaware1,2400.9×
Alaska1,2221.14×
Montana1,2150.87×
Vermont8831×
South Dakota8210.71×
North Dakota7360.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dilbert audience
BrandAffinityCategory
Vera Farmiga350.87×Movies & TV
Donal Logue472.55×Movies & TV
Micro Center59.84×Shopping
Digi-Key194.11×Technology & Electronics
Cognos815.54×Technology & Electronics
Analog Devices237.3×Technology & Electronics
Renesas Electronics843.23×Technology & Electronics
Outbrain372.44×Internet & Social Media
Mark Gatiss284.46×Movies & TV
Mouser Electronics333.54×Shopping
Mamiya525.65×Travel & Leisure
Orville Redenbacher268.94×Business & Career
Diane Arbus287.89×Arts & Culture
OpenDNS400.77×Technology & Electronics
Erik Larson (author)268.15×Literature
Shapeways392.29×Technology & Electronics
Hitachi Data Systems697.3×Technology & Electronics
Micron Technology189.86×Business & Career
Mike Mignola343.89×Literature
Konica Minolta204.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dilbert audience
TraitClusterScore
Early Adopter MentalityPOWER1.68
TraditionCONSERVATISM1.51
IndividualismJOY1.5
Quality AwarenessPREMIUM1.42
SustainabilityBALANCE1.36
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Dilbert
CountryShare
United States58.9%
Canada7.0%
Germany5.0%

See Dilbert audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Dilbert have in United States?

Dilbert has an estimated audience of 501,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Dilbert fans?

26.1% of Dilbert fans are female, 73.9% are male, with an average age of 34.0 years.

Which brands do Dilbert fans like most?

Dilbert fans show strongest brand affinity for Vera Farmiga (350.87×), Donal Logue (472.55×), and Micro Center (59.84×) over the country average.

Where do Dilbert fans live in United States?

Dilbert fans in United States are most concentrated in California (reach 59,023), Texas (reach 43,567), and New York (reach 31,046). These three regions account for the largest share of the active audience.

What other brands do Dilbert fans also like?

Beyond Dilbert itself, the audience over-indexes on Donal Logue (472.55×), Micro Center (59.84×), Digi-Key (194.11×), and Cognos (815.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dilbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.