Rascasse Audience Intelligence

Outbrain Audience in United States

A data profile of the people who buy, follow and care about Outbrain in United States — modelled from more than twelve digital signal sources. Outbrain has an estimated audience of 194,910 people in United States.

#6among Online / mobile marketing in United States#2017among Website / Newspaper / Magazine in United States#520in Internet & Social Media

The average Outbrain fan in United States is 36.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Vera Farmiga, Dilbert, Patrick Swayze, with strongest over-indexing on Vera Farmiga (270.18× the country average).

Demographically, the Outbrain audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outbrain fan in United States is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vera Farmiga.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Online / mobile marketing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Outbrain profile in United States.

Audience size
195K
in United States
Gender
52.2%♀
47.8% male
Age
36.5
average years
Country rank
#59382
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Outbrain

52.2% are female, 47.8% are male, average age 36.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Outbrain audience in United States
MetricValue
Female52.2%
Male47.8%
Average age36.5
Estimated audience size194,910
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Outbrain audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Outbrain audience comes from United States.

Worldwide audience distribution share by country for Outbrain
CountryShare
United States25.6%
Japan10.6%
China10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outbrain audience in United States is strongest.

Fig. 05

Top regions by affinity

Outbrain fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K3.17×
02Connecticut~4K1.99×
03Washington, District of Columbia<1K1.64×
04New Jersey~8K1.57×
05California~30K1.35×
06Florida~20K1.34×
07Massachusetts~5K1.18×
08Vermont<1K1.14×
09Alaska<1K1.12×
10South Dakota<1K1.07×
11Colorado~3K1.06×
12North Dakota<1K1.06×
13Washington~4K1.05×
14Illinois~7K1.03×
15Virginia~5K1.02×
16Montana<1K1.02×
17Rhode Island<1K1.00×
18Utah~2K0.99×
19Maine<1K0.99×
20Delaware<1K0.99×
21New Hampshire<1K0.98×
22Nevada~2K0.97×
23Idaho<1K0.97×
24Oregon~2K0.96×
25West Virginia<1K0.96×
26Hawaii<1K0.96×
27New Mexico<1K0.94×
28Mississippi~1K0.92×
29Nebraska<1K0.92×
30Kansas~1K0.91×
31Georgia~5K0.90×
32Arkansas~1K0.90×
33Pennsylvania~6K0.89×
34Alabama~2K0.89×
35Maryland~3K0.88×
36Missouri~3K0.88×
37Iowa~1K0.88×
38Arizona~3K0.87×
39Louisiana~2K0.87×
40Kentucky~2K0.87×
41Oklahoma~2K0.87×
42South Carolina~3K0.86×
43Tennessee~3K0.85×
44Minnesota~2K0.85×
45North Carolina~5K0.83×
46Texas~10K0.81×
47Wisconsin~2K0.81×
48Indiana~3K0.80×
49Michigan~4K0.78×
50Ohio~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Outbrain, United States
0.77×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outbrain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outbrain audience
#·InterestCategoryAffinity×
01DilbertLiterature372.44×
02Vera FarmigaMovies & TV270.18×
03KyoceraTechnology & Electronics121.50×
04RackspaceTechnology & Electronics60.75×
05Patrick SwayzeMovies & TV44.50×
06Massive open online courseBusiness & Career37.63×
07ClickBankShopping23.98×
08Peter ThielBusiness & Career20.00×
09Sam RockwellMovies & TV20.00×
10Melanie LynskeyMovies & TV20.00×
11Seth GreenMovies & TV18.90×
12Passive incomeBusiness & Career18.77×
13Nathan FillionMovies & TV18.68×
14Digital cameraTechnology & Electronics18.12×
15Amazon Web ServicesTechnology & Electronics17.66×
16Christopher WalkenMovies & TV14.23×
17LinkedInInternet & Social Media10.21×
18InnovationBusiness & Career9.61×
19Cloud computingTechnology & Electronics6.09×
20Drop shippingShopping5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outbrain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outbrain audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.01×
Social Media UsageJOY1.94×
Career OrientationPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outbrain audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
TraditionCONSERVATISM0.85×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outbrain have in United States?

Outbrain has an estimated audience of 194,910 people in United States, concentrated in New York and California.

02

What is the gender split and age of Outbrain fans?

52.2% of Outbrain fans are female, 47.8% are male, with an average age of 36.5 years.

03

Which brands do Outbrain fans like most?

Outbrain fans show strongest brand affinity for Vera Farmiga (270.18×), Dilbert (372.44×), and Patrick Swayze (44.5×) over the country average.

04

Where do Outbrain fans live in United States?

Outbrain fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Outbrain fans also like?

Beyond Outbrain itself, the audience over-indexes on Dilbert (372.44×), Patrick Swayze (44.5×), Digital camera (18.12×), and Massive open online course (37.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Online / mobile marketing audiences in United States

See Outbrain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outbrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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