SEMrush Audience in United States

SEMrush logo

SEMrush has an estimated audience of 672,844 people in United States. 57.1% are female, 42.9% are male, average age 35.7. Top regions: California, Florida, Texas. Top brand affinities: Google Voice, Survivor (band), Google Images, Foreigner, Kasur.

The average SEMrush fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Voice, Survivor (band), Google Images, with strongest over-indexing on Google Voice (74.38× the country average). Demographically, the SEMrush audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Online / mobile marketing

Demographics of SEMrush fans

Demographic split for SEMrush audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.7
Estimated audience size672,844

Audience persona

The typical SEMrush fan in United States is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Voice.

Top regions in United States

Top regions ranked by reach for SEMrush in United States
RegionReachAffinity
California143,8281.94×
Florida64,9201.43×
Texas64,5471.12×
New York60,8891.62×
Illinois25,6651.15×
Pennsylvania24,7151.09×
Georgia23,2811.12×
New Jersey22,5951.32×
North Carolina20,2041×
Massachusetts20,0621.51×
Virginia19,5561.19×
Washington19,3001.43×
Ohio18,7940.91×
Arizona17,6051.28×
Colorado17,5481.65×
Michigan14,4780.82×
Oregon11,9541.55×
Tennessee11,5650.86×
Utah11,1521.85×
Missouri10,6260.98×
Maryland10,1200.87×
Minnesota9,8701.02×
Wisconsin8,9960.89×
South Carolina8,7000.86×
Indiana8,2610.67×
Connecticut7,3531.09×
Nevada7,3031.12×
Alabama6,5210.69×
Kansas6,0721.15×
Louisiana5,4590.63×
Kentucky5,3540.63×
Oklahoma4,9010.66×
Iowa4,0840.74×
Idaho3,9491.17×
Washington, District of Columbia3,8971.93×
New Hampshire3,1341.18×
Arkansas3,1150.56×
Nebraska2,5360.75×
Hawaii2,3070.8×
Mississippi2,1440.39×
Rhode Island2,0810.97×
Maine2,0800.86×
Montana1,6000.86×
New Mexico1,5640.46×
Delaware1,2500.67×
West Virginia1,2260.39×
Vermont1,2151.03×
South Dakota8730.56×
Alaska8210.57×
North Dakota7140.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SEMrush audience
BrandAffinityCategory
Google Voice74.38×Technology & Electronics
Survivor (band)80.37×Music & Radio
Google Images44.7×Internet & Social Media
Foreigner83.68×Music & Radio
Kasur203.63×Travel & Leisure
Mattress Warehouse34.77×Home & Garden
Chuy Lizarraga142.44×Music & Radio
Lou Gramm62.09×Music & Radio
38 Special (band)40.37×Music & Radio
Allen Toussaint130.97×Music & Radio
Rick Springfield31.63×Movies & TV
Haywire26.85×Music & Radio
Dangdut82.67×Music & Radio
Mobile home6.17×Cars & Mobility
Freelance Writing Jobs75.97×
Physical model11.92×Kids & Family
White Chicks16.61×Movies & TV
Jack Nicholson14.06×Movies & TV
Google Earth10.03×Internet & Social Media
Charlie Murphy23.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SEMrush audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.72
Early Adopter MentalityPOWER1.99
Quality AwarenessPREMIUM1.77
PatriotismCONSERVATISM1.54
Luxury OrientationPREMIUM1.51
Social Media UsageJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for SEMrush
CountryShare
China28.8%
United States7.9%
India7.8%

See SEMrush audiences in other countries

More Online / mobile marketing audiences in United States

Frequently asked questions

How many fans does SEMrush have in United States?

SEMrush has an estimated audience of 672,844 people in United States, concentrated in California and Florida.

What is the gender split and age of SEMrush fans?

57.1% of SEMrush fans are female, 42.9% are male, with an average age of 35.7 years.

Which brands do SEMrush fans like most?

SEMrush fans show strongest brand affinity for Google Voice (74.38×), Survivor (band) (80.37×), and Google Images (44.7×) over the country average.

Where do SEMrush fans live in United States?

SEMrush fans in United States are most concentrated in California (reach 143,828), Florida (reach 64,920), and Texas (reach 64,547). These three regions account for the largest share of the active audience.

What other brands do SEMrush fans also like?

Beyond SEMrush itself, the audience over-indexes on Survivor (band) (80.37×), Google Images (44.7×), Foreigner (83.68×), and Kasur (203.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SEMrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.