Rascasse Audience Intelligence

SEMrush Audience in United States

A data profile of the people who buy, follow and care about SEMrush in United States — modelled from more than twelve digital signal sources. SEMrush has an estimated audience of 659,856 people in United States.

#1among Online / mobile marketing in United States#988among Website / Newspaper / Magazine in United States#324in Internet & Social Media

The average SEMrush fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Voice, Survivor (band), Google Images, with strongest over-indexing on Google Voice (74.38× the country average).

Demographically, the SEMrush audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SEMrush fan in United States is more female, around 35.7 years old, with strong Need for Security tendencies and a notable affinity for Google Voice.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Online / mobile marketing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEMrush profile in United States.

Audience size
660K
in United States
Gender
57.1%♀
42.9% male
Age
35.7
average years
Country rank
#30978
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SEMrush

57.1% are female, 42.9% are male, average age 35.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for SEMrush audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.7
Estimated audience size659,856
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the SEMrush audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

7.8%

of the worldwide SEMrush audience comes from United States.

Worldwide audience distribution share by country for SEMrush
CountryShare
China29.0%
United States7.8%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEMrush audience in United States is strongest.

Fig. 05

Top regions by affinity

SEMrush fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K2.06×
02California~100K1.93×
03Utah~10K1.92×
04Washington, District of Columbia~4K1.78×
05New York~60K1.57×
06Colorado~20K1.57×
07Massachusetts~20K1.50×
08Oregon~10K1.43×
09Washington~20K1.42×
10Florida~60K1.39×
11New Jersey~20K1.28×
12Arizona~20K1.22×
13New Hampshire~3K1.20×
14Nevada~8K1.17×
15Idaho~4K1.14×
16Illinois~20K1.11×
17Virginia~20K1.11×
18Connecticut~8K1.11×
19Texas~60K1.07×
20Vermont~1K1.06×
21Georgia~20K1.05×
22Pennsylvania~20K1.02×
23Minnesota~10K1.01×
24Rhode Island~2K1.01×
25Missouri~10K0.96×
26North Carolina~20K0.95×
27Maine~2K0.93×
28Montana~2K0.91×
29Wisconsin~9K0.88×
30Ohio~20K0.86×
31South Carolina~9K0.85×
32Tennessee~10K0.84×
33Maryland~10K0.83×
34Michigan~10K0.80×
35Hawaii~2K0.80×
36Nebraska~3K0.78×
37Iowa~4K0.74×
38Delaware~1K0.74×
39Alaska~1K0.73×
40Alabama~7K0.72×
41South Dakota~1K0.72×
42Indiana~9K0.71×
43North Dakota<1K0.69×
44Oklahoma~5K0.68×
45Louisiana~6K0.65×
46Kentucky~5K0.64×
47Arkansas~3K0.61×
48New Mexico~2K0.57×
49West Virginia~2K0.56×
50Mississippi~3K0.51×
Fig. 06

Affinity by region

Affinity by region — SEMrush, United States
0.51×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEMrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEMrush audience
#·InterestCategoryAffinity×
01KasurTravel & Leisure203.63×
02Chuy LizarragaMusic & Radio142.44×
03Allen ToussaintMusic & Radio130.97×
04ForeignerMusic & Radio83.68×
05DangdutMusic & Radio82.67×
06Survivor (band)Music & Radio80.37×
07Freelance Writing JobsTopic75.97×
08Google VoiceTechnology & Electronics74.38×
09Lou GrammMusic & Radio62.09×
10Google ImagesInternet & Social Media44.70×
1138 Special (band)Music & Radio40.37×
12Mattress WarehouseHome & Garden34.77×
13Rick SpringfieldMovies & TV31.63×
14HaywireMusic & Radio26.85×
15Charlie MurphyMovies & TV23.76×
16White ChicksMovies & TV16.61×
17Jack NicholsonMovies & TV14.06×
18Physical modelKids & Family11.92×
19Google EarthInternet & Social Media10.03×
20Mobile homeCars & Mobility6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEMrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEMrush audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.56×
TravellingTHRILL1.61×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEMrush audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Community OrientationOPEN0.73×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEMrush have in United States?

SEMrush has an estimated audience of 659,856 people in United States, concentrated in California and Florida.

02

What is the gender split and age of SEMrush fans?

57.1% of SEMrush fans are female, 42.9% are male, with an average age of 35.7 years.

03

Which brands do SEMrush fans like most?

SEMrush fans show strongest brand affinity for Google Voice (74.38×), Survivor (band) (80.37×), and Google Images (44.7×) over the country average.

04

Where do SEMrush fans live in United States?

SEMrush fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do SEMrush fans also like?

Beyond SEMrush itself, the audience over-indexes on Survivor (band) (80.37×), Google Images (44.7×), Foreigner (83.68×), and Chuy Lizarraga (142.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Online / mobile marketing audiences in United States

See SEMrush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SEMrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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