38 Special (band) Audience in United States

38 Special (band) logo

38 Special (band) has an estimated audience of 1,194,596 people in United States. 40.1% are female, 59.9% are male, average age 50.2. Top regions: Texas, California, Florida. Top brand affinities: Israel, Scratching post, JibJab, Hideo Nomo, Home Delivery.

The average 38 Special (band) fan in United States is 50.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Scratching post, JibJab, with strongest over-indexing on Israel (5.08× the country average). Demographically, the 38 Special (band) audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of 38 Special (band) fans

Demographic split for 38 Special (band) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age50.2
Estimated audience size1,194,596

Audience persona

The typical 38 Special (band) fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for 38 Special (band) in United States
RegionReachAffinity
Texas88,9540.87×
California88,0100.67×
Florida79,5650.98×
New York42,7700.64×
Pennsylvania41,0301.02×
North Carolina40,9701.14×
Georgia39,8731.08×
Ohio36,4160.99×
Illinois35,4550.89×
Indiana32,4531.49×
Michigan28,9360.93×
Tennessee28,0391.17×
Arizona24,0570.99×
Missouri23,7451.23×
Virginia23,5990.81×
Alabama22,8771.37×
Oklahoma21,8021.64×
Wisconsin19,6591.09×
Kentucky19,4921.3×
South Carolina18,2341.01×
Louisiana17,9491.17×
Washington17,1570.72×
New Jersey16,9720.56×
Massachusetts16,2310.69×
Colorado15,7070.83×
Mississippi15,6061.59×
Kansas15,5591.65×
Minnesota15,1380.88×
Arkansas14,0161.42×
Oregon14,0131.02×
Iowa12,7481.3×
Connecticut12,2801.02×
Maryland11,6410.57×
Nevada9,9480.86×
West Virginia8,2301.48×
Nebraska7,9441.33×
Utah7,1460.67×
Idaho5,5520.93×
New Mexico5,0210.84×
South Dakota4,3481.57×
New Hampshire4,1830.89×
Maine3,7310.87×
Montana3,0560.92×
North Dakota2,6471.08×
Rhode Island2,3560.62×
Vermont2,2371.07×
Hawaii2,0810.41×
Delaware1,9820.6×
Alaska1,9570.77×
Washington, District of Columbia1,6750.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 38 Special (band) audience
BrandAffinityCategory
Israel5.08×Travel & Leisure
Scratching post15.88×Pets & Animals
JibJab8.95×Internet & Social Media
Hideo Nomo26.99×Sports
Home Delivery4.05×Food & Beverages
KiwiCo7.85×Kids & Family
Alaska1.92×Travel & Leisure
International Klein Blue31.55×Home & Garden
Minnesota1.68×Travel & Leisure
Unique Gifts1.9×Shopping
Winemaking3.59×Food & Beverages
Pillow1.65×Home & Garden
Gift registry9.86×Kids & Family
The Perfect Guy (2015 film)15.96×Movies & TV
Guy Fieri2.67×Movies & TV
Nebraska1.86×Travel & Leisure
Keith Stanfield4.23×Movies & TV
Wedgwood10.25×Home & Garden
REC TEC Grills11.48×Sports
Claremore, Oklahoma12.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 38 Special (band) audience
TraitClusterScore
PatriotismCONSERVATISM2.2
TraditionCONSERVATISM1.4
Community OrientationOPEN1.37
Need for SecurityCONSERVATISM1.25
IndividualismJOY1.18
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for 38 Special (band)
CountryShare
United States77.6%
Brazil2.9%
Canada2.9%

See 38 Special (band) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does 38 Special (band) have in United States?

38 Special (band) has an estimated audience of 1,194,596 people in United States, concentrated in Texas and California.

What is the gender split and age of 38 Special (band) fans?

40.1% of 38 Special (band) fans are female, 59.9% are male, with an average age of 50.2 years.

Which brands do 38 Special (band) fans like most?

38 Special (band) fans show strongest brand affinity for Israel (5.08×), Scratching post (15.88×), and JibJab (8.95×) over the country average.

Where do 38 Special (band) fans live in United States?

38 Special (band) fans in United States are most concentrated in Texas (reach 88,954), California (reach 88,010), and Florida (reach 79,565). These three regions account for the largest share of the active audience.

What other brands do 38 Special (band) fans also like?

Beyond 38 Special (band) itself, the audience over-indexes on Scratching post (15.88×), JibJab (8.95×), Hideo Nomo (26.99×), and Home Delivery (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 38 Special (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.