Rascasse Audience Intelligence

38 Special (band) Audience in United States

A data profile of the people who buy, follow and care about 38 Special (band) in United States — modelled from more than twelve digital signal sources. 38 Special (band) has an estimated audience of 1,221,766 people in United States.

#4380among Person in United States#2577in Music & Radio

The average 38 Special (band) fan in United States is 50.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Joe Walsh, Google Images, Genesis (band), with strongest over-indexing on Joe Walsh (35.05× the country average).

Demographically, the 38 Special (band) audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 38 Special (band) fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Joe Walsh.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 38 Special (band) profile in United States.

Audience size
1.2M
in United States
Gender
40.1%♀
59.9% male
Age
50.2
average years
Country rank
#20611
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 38 Special (band) fans

40.1% are female, 59.9% are male, average age 50.2.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for 38 Special (band) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age50.2
Estimated audience size1,221,766
Fig. 03

Age distribution

Ø 50.2
average years
Age distribution of the 38 Special (band) audience in United States
Age bracketShare%
16-197%
20-295%
30-398%
40-4928%
50+52%
Fig. 04

Worldwide distribution

77.6%

of the worldwide 38 Special (band) audience comes from United States.

Worldwide audience distribution share by country for 38 Special (band)
CountryShare
United States77.6%
Brazil3.0%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 38 Special (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

38 Special (band) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~6K2.03×
02West Virginia~9K1.62×
03North Dakota~4K1.55×
04Arkansas~10K1.49×
05Oklahoma~20K1.44×
06Mississippi~10K1.43×
07Kansas~10K1.41×
08Vermont~3K1.32×
09Nebraska~8K1.31×
10Alabama~20K1.30×
11Indiana~30K1.29×
12Iowa~10K1.25×
13Kentucky~20K1.23×
14Missouri~20K1.22×
15Montana~4K1.22×
16Wyoming~2K1.18×
17Tennessee~30K1.13×
18North Carolina~40K1.09×
19Louisiana~20K1.08×
20Wisconsin~20K1.03×
21New Mexico~6K1.03×
22Georgia~40K0.99×
23South Carolina~20K0.97×
24New Hampshire~5K0.97×
25Ohio~30K0.95×
26Oregon~10K0.94×
27Idaho~6K0.93×
28Michigan~30K0.91×
29Maine~4K0.91×
30Arizona~20K0.90×
31Florida~70K0.89×
32Pennsylvania~40K0.89×
33Connecticut~10K0.89×
34Minnesota~10K0.88×
35Alaska~2K0.86×
36Illinois~30K0.85×
37Nevada~10K0.83×
38Colorado~20K0.81×
39Utah~9K0.81×
40Texas~80K0.79×
41Virginia~20K0.76×
42Washington~20K0.74×
43Rhode Island~3K0.72×
44Delaware~2K0.71×
45Massachusetts~20K0.66×
46California~80K0.60×
47New York~40K0.57×
48Maryland~10K0.57×
49New Jersey~20K0.54×
50Hawaii~3K0.54×
Fig. 06

Affinity by region

Affinity by region — 38 Special (band), United States
0.54×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 38 Special (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 38 Special (band) audience
#·InterestCategoryAffinity×
01The Guess WhoMusic & Radio53.21×
02SEMrushInternet & Social Media40.37×
03Joe WalshMusic & Radio35.05×
04Richard MarxMusic & Radio33.36×
05Huey LewisMovies & TV33.22×
06Bad CompanyMusic & Radio30.65×
07Scorpions (band)Music & Radio23.26×
08Google ImagesInternet & Social Media20.00×
09Lynyrd SkynyrdMusic & Radio17.53×
10Def LeppardMusic & Radio16.18×
11Genesis (band)Music & Radio15.80×
12Billy IdolMusic & Radio14.61×
13Robert PlantMusic & Radio12.73×
14Phil CollinsMusic & Radio9.66×
15Ozzy OsbourneMusic & Radio6.98×
16Weather forecastingHome & Garden6.35×
17Renewable energyBusiness & Career5.10×
18FedExBusiness & Career5.01×
19TicketmasterTravel & Leisure4.66×
20Mortgage loansBusiness & Career3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 38 Special (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 38 Special (band) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.64×
Convenience OrientationPREMIUM2.09×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 38 Special (band) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 38 Special (band) have in United States?

38 Special (band) has an estimated audience of 1,221,766 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 38 Special (band) fans?

40.1% of 38 Special (band) fans are female, 59.9% are male, with an average age of 50.2 years.

03

Which brands do 38 Special (band) fans like most?

38 Special (band) fans show strongest brand affinity for Joe Walsh (35.05×), Google Images (20×), and Genesis (band) (15.8×) over the country average.

04

Where do 38 Special (band) fans live in United States?

38 Special (band) fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do 38 Special (band) fans also like?

Beyond 38 Special (band) itself, the audience over-indexes on Google Images (20×), Genesis (band) (15.8×), Scorpions (band) (23.26×), and The Guess Who (53.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See 38 Special (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 38 Special (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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