Rascasse Audience Intelligence

Bad Company Audience in United States

A data profile of the people who buy, follow and care about Bad Company in United States — modelled from more than twelve digital signal sources. Bad Company has an estimated audience of 703,819 people in United States.

#7010among Person in United States#4040in Music & Radio

The average Bad Company fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ANTHEM, Paul Rodgers, Scorpions (band), with strongest over-indexing on ANTHEM (27.55× the country average).

Demographically, the Bad Company audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Company fan in United States is more male, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for ANTHEM.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Company profile in United States.

Audience size
704K
in United States
Gender
42.2%♀
57.8% male
Age
46.0
average years
Country rank
#29813
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Company fans

42.2% are female, 57.8% are male, average age 46.0.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Bad Company audience in United States
MetricValue
Female42.2%
Male57.8%
Average age46.0
Estimated audience size703,819
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Bad Company audience in United States
Age bracketShare%
16-1912%
20-2910%
30-3912%
40-4925%
50+40%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Bad Company audience comes from United States.

Worldwide audience distribution share by country for Bad Company
CountryShare
United States48.2%
United Kingdom7.2%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Company fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K1.33×
02New Hampshire~4K1.31×
03Maine~4K1.30×
04Ohio~30K1.26×
05Kentucky~10K1.25×
06West Virginia~4K1.23×
07Missouri~20K1.20×
08Oklahoma~10K1.17×
09Michigan~20K1.15×
10Tennessee~20K1.15×
11New Mexico~5K1.15×
12Pennsylvania~30K1.12×
13Iowa~7K1.11×
14Arkansas~7K1.11×
15Wisconsin~10K1.10×
16Indiana~20K1.09×
17Montana~2K1.09×
18Mississippi~7K1.08×
19Vermont~1K1.08×
20Alabama~10K1.07×
21Oregon~10K1.07×
22Kansas~7K1.06×
23Rhode Island~3K1.04×
24Louisiana~10K1.03×
25Connecticut~8K1.02×
26Nebraska~4K1.02×
27Massachusetts~20K0.99×
28Minnesota~10K0.99×
29South Carolina~10K0.98×
30South Dakota~2K0.96×
31North Dakota~2K0.96×
32Idaho~4K0.95×
33North Carolina~20K0.94×
34Washington~10K0.93×
35Illinois~20K0.92×
36Colorado~10K0.92×
37Alaska~2K0.92×
38Arizona~10K0.91×
39Florida~50K0.87×
40Georgia~20K0.83×
41New Jersey~20K0.83×
42Maryland~10K0.83×
43Virginia~20K0.82×
44Nevada~6K0.79×
45Texas~50K0.77×
46New York~30K0.73×
47Utah~5K0.70×
48Hawaii~2K0.69×
49California~60K0.68×
50Washington, District of Columbia~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Bad Company, United States
0.65×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Company audience
#·InterestCategoryAffinity×
01Paul RodgersMusic & Radio52.05×
02Suzi QuatroMusic & Radio45.60×
03Grand Funk RailroadMusic & Radio43.70×
04Peter FramptonMusic & Radio30.74×
0538 Special (band)Music & Radio30.65×
06Cheap TrickMusic & Radio29.59×
07ANTHEMMusic & Radio27.55×
08Bob SegerMusic & Radio24.57×
09Joe WalshMusic & Radio24.13×
10ZZ TopMusic & Radio21.99×
11John FogertyMusic & Radio21.38×
12Scorpions (band)Music & Radio20.31×
13Pat BenatarMusic & Radio19.86×
14MountainMusic & Radio13.46×
15Ace FrehleyMusic & Radio12.36×
16Eagles (band)Music & Radio12.10×
17Lizzy BordenMusic & Radio10.62×
18Genesis (band)Music & Radio10.57×
19The GodfathersMusic & Radio10.36×
20Ozzy OsbourneMusic & Radio8.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Company audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
ExtroversionTHRILL1.38×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Company audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Company have in United States?

Bad Company has an estimated audience of 703,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bad Company fans?

42.2% of Bad Company fans are female, 57.8% are male, with an average age of 46.0 years.

03

Which brands do Bad Company fans like most?

Bad Company fans show strongest brand affinity for ANTHEM (27.55×), Paul Rodgers (52.05×), and Scorpions (band) (20.31×) over the country average.

04

Where do Bad Company fans live in United States?

Bad Company fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Company fans also like?

Beyond Bad Company itself, the audience over-indexes on Paul Rodgers (52.05×), Scorpions (band) (20.31×), Mountain (13.46×), and Joe Walsh (24.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bad Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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