Bad Company Audience in United States

Bad Company logo

Bad Company has an estimated audience of 781,674 people in United States. 42.2% are female, 57.8% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: ANTHEM, Paul Rodgers, Scorpions (band), Joe Walsh, Bob Seger.

The average Bad Company fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ANTHEM, Paul Rodgers, Scorpions (band), with strongest over-indexing on ANTHEM (27.55× the country average). Demographically, the Bad Company audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Bad Company fans

Demographic split for Bad Company audience in United States
MetricValue
Female42.2%
Male57.8%
Average age46.0
Estimated audience size781,674

Audience persona

The typical Bad Company fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for ANTHEM.

Top regions in United States

Top regions ranked by reach for Bad Company in United States
RegionReachAffinity
California58,7780.68×
Texas54,4380.81×
Florida48,0750.91×
Ohio31,6891.32×
New York31,5020.72×
Pennsylvania29,3211.11×
Illinois24,0640.92×
North Carolina22,7730.97×
Michigan22,5781.1×
Georgia21,4350.89×
Tennessee18,3151.17×
Indiana16,1711.13×
Missouri16,1491.28×
Virginia15,7790.83×
New Jersey15,6040.78×
Arizona15,4620.97×
Washington15,3440.98×
Massachusetts14,7610.96×
Kentucky12,9681.32×
Wisconsin12,5191.06×
Alabama12,3451.13×
Colorado12,1890.99×
South Carolina12,0691.03×
Louisiana10,8731.08×
Minnesota10,8150.97×
Maryland10,6080.79×
Oklahoma10,1501.17×
Oregon9,8891.1×
Connecticut7,7700.99×
Arkansas7,1621.11×
Mississippi7,1281.11×
Iowa6,9241.08×
Kansas6,7031.09×
Nevada6,0310.8×
New Mexico5,0701.29×
West Virginia4,5311.24×
Utah4,4580.64×
New Hampshire3,8731.26×
Nebraska3,8530.98×
Idaho3,5940.92×
Maine3,5881.28×
Delaware2,9741.38×
Rhode Island2,3330.94×
Montana2,3221.07×
Hawaii1,8910.56×
South Dakota1,6470.91×
North Dakota1,3990.87×
Vermont1,3831.01×
Alaska1,3700.82×
Washington, District of Columbia1,3350.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Company audience
BrandAffinityCategory
ANTHEM27.55×Music & Radio
Paul Rodgers52.05×Music & Radio
Scorpions (band)20.31×Music & Radio
Joe Walsh24.13×Music & Radio
Bob Seger24.57×Music & Radio
ZZ Top21.99×Music & Radio
Eagles (band)12.1×Music & Radio
38 Special (band)30.65×Music & Radio
Mountain13.46×Music & Radio
Ace Frehley12.36×Music & Radio
Suzi Quatro45.6×Music & Radio
Genesis (band)10.57×Music & Radio
Peter Frampton30.74×Music & Radio
Lizzy Borden10.62×Music & Radio
Meat Loaf16.46×Music & Radio
Grand Funk Railroad43.7×Music & Radio
Ozzy Osbourne8.41×Music & Radio
Larkin Poe57.86×Music & Radio
Pat Benatar19.86×Music & Radio
Cheap Trick29.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Company audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Community OrientationOPEN1.1
IndividualismJOY1.1
ExtroversionTHRILL1.08
TraditionCONSERVATISM1.04
SpiritualityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Bad Company
CountryShare
United States50.4%
United Kingdom7.4%
Germany5.3%

See Bad Company audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Bad Company have in United States?

Bad Company has an estimated audience of 781,674 people in United States, concentrated in California and Texas.

What is the gender split and age of Bad Company fans?

42.2% of Bad Company fans are female, 57.8% are male, with an average age of 46.0 years.

Which brands do Bad Company fans like most?

Bad Company fans show strongest brand affinity for ANTHEM (27.55×), Paul Rodgers (52.05×), and Scorpions (band) (20.31×) over the country average.

Where do Bad Company fans live in United States?

Bad Company fans in United States are most concentrated in California (reach 58,778), Texas (reach 54,438), and Florida (reach 48,075). These three regions account for the largest share of the active audience.

What other brands do Bad Company fans also like?

Beyond Bad Company itself, the audience over-indexes on Paul Rodgers (52.05×), Scorpions (band) (20.31×), Joe Walsh (24.13×), and Bob Seger (24.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.