Bob Seger Audience in United States

Bob Seger has an estimated audience of 2,237,494 people in United States. 43.6% are female, 56.4% are male, average age 52.8. Top regions: Michigan, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Joe Walsh, Microblogging, Singer-songwriter.

The average Bob Seger fan in United States is 52.8 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Joe Walsh, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bob Seger audience skews more male with an average age of 52.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Bob Seger fans

Demographic split for Bob Seger audience in United States
MetricValue
Female43.6%
Male56.4%
Average age52.8
Estimated audience size2,237,494

Audience persona

The typical Bob Seger fan in United States is more male, around 52.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bob Seger in United States
RegionReachAffinity
Michigan161,6322.76×
Florida131,3700.87×
California127,8600.52×
Texas119,7670.62×
Ohio111,7471.62×
Indiana80,0371.96×
New York79,9410.64×
Pennsylvania74,1870.98×
Tennessee73,9921.65×
Illinois70,5000.95×
North Carolina64,1750.95×
Kentucky64,0172.28×
Georgia60,9850.88×
Missouri47,3271.31×
Virginia45,3930.83×
Massachusetts40,5290.92×
Arizona39,2230.86×
South Carolina35,6461.06×
Wisconsin34,9101.04×
Alabama33,9421.09×
New Jersey33,7690.59×
Washington32,6020.73×
Minnesota32,3761.01×
Colorado29,8750.85×
Oklahoma24,9791.01×
Oregon23,6000.92×
Maryland22,1620.58×
Arkansas22,0411.2×
Louisiana21,1510.73×
Iowa20,4961.11×
Connecticut17,8600.8×
West Virginia17,1571.65×
Kansas16,9820.96×
Mississippi16,8130.91×
Nevada15,4030.71×
Nebraska11,8401.06×
New Hampshire10,9401.24×
Utah10,7270.54×
Maine9,6381.2×
Idaho9,1900.82×
New Mexico8,1910.73×
Montana6,4041.03×
Rhode Island6,0870.85×
South Dakota4,4280.86×
Delaware4,2490.69×
North Dakota3,9990.87×
Vermont3,8000.97×
Alaska3,7390.78×
Hawaii3,7090.39×
Washington, District of Columbia3,3530.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Seger audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Joe Walsh33.25×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Tom Petty23.25×Music & Radio
Genesis (band)13.46×Music & Radio
Fleetwood Mac19.91×Music & Radio
Neil Young21.1×Music & Radio
Income tax13.19×Business & Career
Lynyrd Skynyrd18.38×Music & Radio
The Beach Boys10.79×Music & Radio
Neil Diamond12.64×Music & Radio
Bad Company28.39×Music & Radio
REO Speedwagon21.76×Music & Radio
Creedence Clearwater Revival18.6×Music & Radio
Jimi Hendrix12.94×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
The Guess Who33.23×Music & Radio
Robert Plant12.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Seger audience
TraitClusterScore
PatriotismCONSERVATISM1.74
TraditionCONSERVATISM1.46
Community OrientationOPEN1.45
Family OrientationCONSERVATISM1.16
SpiritualityBALANCE1.13
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Bob Seger
CountryShare
United States70.0%
Canada6.1%
United Kingdom5.6%

See Bob Seger audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Bob Seger have in United States?

Bob Seger has an estimated audience of 2,237,494 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Bob Seger fans?

43.6% of Bob Seger fans are female, 56.4% are male, with an average age of 52.8 years.

Which brands do Bob Seger fans like most?

Bob Seger fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Joe Walsh (33.25×) over the country average.

Where do Bob Seger fans live in United States?

Bob Seger fans in United States are most concentrated in Michigan (reach 161,632), Florida (reach 131,370), and California (reach 127,860). These three regions account for the largest share of the active audience.

What other brands do Bob Seger fans also like?

Beyond Bob Seger itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Joe Walsh (33.25×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Seger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.