Bob Seger Audience in United States

Bob Seger logo

Bob Seger has an estimated audience of 2,237,494 people in United States. 43.6% are female, 56.4% are male, average age 52.8. Top regions: Michigan, Florida, California. Top brand affinities: Scratching post, KiwiCo, Israel, JibJab, Home Delivery.

The average Bob Seger fan in United States is 52.8 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include Scratching post, KiwiCo, Israel, with strongest over-indexing on Scratching post (18.7× the country average). Demographically, the Bob Seger audience skews more male with an average age of 52.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Bob Seger fans

Demographic split for Bob Seger audience in United States
MetricValue
Female43.6%
Male56.4%
Average age52.8
Estimated audience size2,237,494

Audience persona

The typical Bob Seger fan in United States is more male, around 52.8 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Bob Seger in United States
RegionReachAffinity
Michigan161,6322.76×
Florida131,3700.87×
California127,8600.52×
Texas119,7670.62×
Ohio111,7471.62×
Indiana80,0371.96×
New York79,9410.64×
Pennsylvania74,1870.98×
Tennessee73,9921.65×
Illinois70,5000.95×
North Carolina64,1750.95×
Kentucky64,0172.28×
Georgia60,9850.88×
Missouri47,3271.31×
Virginia45,3930.83×
Massachusetts40,5290.92×
Arizona39,2230.86×
South Carolina35,6461.06×
Wisconsin34,9101.04×
Alabama33,9421.09×
New Jersey33,7690.59×
Washington32,6020.73×
Minnesota32,3761.01×
Colorado29,8750.85×
Oklahoma24,9791.01×
Oregon23,6000.92×
Maryland22,1620.58×
Arkansas22,0411.2×
Louisiana21,1510.73×
Iowa20,4961.11×
Connecticut17,8600.8×
West Virginia17,1571.65×
Kansas16,9820.96×
Mississippi16,8130.91×
Nevada15,4030.71×
Nebraska11,8401.06×
New Hampshire10,9401.24×
Utah10,7270.54×
Maine9,6381.2×
Idaho9,1900.82×
New Mexico8,1910.73×
Montana6,4041.03×
Rhode Island6,0870.85×
South Dakota4,4280.86×
Delaware4,2490.69×
North Dakota3,9990.87×
Vermont3,8000.97×
Alaska3,7390.78×
Hawaii3,7090.39×
Washington, District of Columbia3,3530.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Seger audience
BrandAffinityCategory
Scratching post18.7×Pets & Animals
KiwiCo13.2×Kids & Family
Israel3.78×Travel & Leisure
JibJab9.47×Internet & Social Media
Home Delivery4.61×Food & Beverages
Hideo Nomo23.94×Sports
Alaska2.07×Travel & Leisure
International Klein Blue33.25×Home & Garden
Urban Outfitters1.9×Shopping
Wedgwood16.66×Home & Garden
Whataburger1.76×Food & Beverages
Pillow1.9×Home & Garden
Glue logic8.54×Technology & Electronics
Elsword13.52×Games
3D printing2×Technology & Electronics
Rosie the Riveter12.66×Business & Career
Unique Gifts1.57×Shopping
The Perfect Guy (2015 film)13.46×Movies & TV
Nipsey Hussle3.6×Music & Radio
Claremore, Oklahoma12.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Seger audience
TraitClusterScore
PatriotismCONSERVATISM1.74
TraditionCONSERVATISM1.46
Community OrientationOPEN1.45
Family OrientationCONSERVATISM1.16
SpiritualityBALANCE1.13
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Bob Seger
CountryShare
United States70.0%
Canada6.1%
United Kingdom5.6%

See Bob Seger audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Bob Seger have in United States?

Bob Seger has an estimated audience of 2,237,494 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Bob Seger fans?

43.6% of Bob Seger fans are female, 56.4% are male, with an average age of 52.8 years.

Which brands do Bob Seger fans like most?

Bob Seger fans show strongest brand affinity for Scratching post (18.7×), KiwiCo (13.2×), and Israel (3.78×) over the country average.

Where do Bob Seger fans live in United States?

Bob Seger fans in United States are most concentrated in Michigan (reach 161,632), Florida (reach 131,370), and California (reach 127,860). These three regions account for the largest share of the active audience.

What other brands do Bob Seger fans also like?

Beyond Bob Seger itself, the audience over-indexes on KiwiCo (13.2×), Israel (3.78×), JibJab (9.47×), and Home Delivery (4.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Seger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.