Rascasse Audience Intelligence

The Guess Who Audience in United States

A data profile of the people who buy, follow and care about The Guess Who in United States — modelled from more than twelve digital signal sources. The Guess Who has an estimated audience of 466,389 people in United States.

#565among Band in United States#9308among Person in United States#5361in Music & Radio

The average The Guess Who fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The Book of Life (2014 film), Out of the Furnace, Burton Cummings, with strongest over-indexing on The Book of Life (2014 film) (121.11× the country average).

Demographically, the The Guess Who audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Guess Who fan in United States is more female, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for The Book of Life (2014 film).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Guess Who profile in United States.

Audience size
466K
in United States
Gender
55.6%♀
44.4% male
Age
41.9
average years
Country rank
#38164
Person in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Guess Who fans

55.6% are female, 44.4% are male, average age 41.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for The Guess Who audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.9
Estimated audience size466,389
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the The Guess Who audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3915%
40-4922%
50+30%
Fig. 04

Worldwide distribution

58.7%

of the worldwide The Guess Who audience comes from United States.

Worldwide audience distribution share by country for The Guess Who
CountryShare
United States58.7%
Canada23.6%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Guess Who audience in United States is strongest.

Fig. 05

Top regions by affinity

The Guess Who fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.75×
02New Hampshire~3K1.73×
03Michigan~20K1.48×
04Ohio~20K1.36×
05Maine~2K1.29×
06North Dakota~1K1.28×
07Iowa~4K1.24×
08Kentucky~7K1.23×
09Wisconsin~8K1.22×
10Rhode Island~2K1.19×
11Indiana~9K1.18×
12Connecticut~5K1.16×
13Vermont<1K1.15×
14Pennsylvania~20K1.12×
15Massachusetts~9K1.12×
16Missouri~8K1.12×
17Washington~9K1.09×
18Nebraska~2K1.09×
19South Dakota~1K1.07×
20Montana~1K1.06×
21Oregon~5K1.05×
22Idaho~2K1.04×
23Arizona~9K1.03×
24Illinois~10K1.02×
25Oklahoma~5K1.02×
26West Virginia~2K1.02×
27Kansas~3K1.01×
28Alabama~6K0.97×
29Tennessee~8K0.95×
30Delaware~1K0.95×
31Colorado~6K0.94×
32Arkansas~3K0.91×
33Florida~30K0.88×
34New York~20K0.88×
35New Jersey~9K0.87×
36New Mexico~2K0.87×
37Alaska<1K0.87×
38Utah~3K0.85×
39Nevada~3K0.84×
40South Carolina~5K0.81×
41Louisiana~4K0.77×
42Mississippi~3K0.77×
43North Carolina~10K0.74×
44Virginia~7K0.71×
45Maryland~5K0.71×
46Hawaii~1K0.71×
47Georgia~9K0.67×
48Washington, District of Columbia<1K0.67×
49California~30K0.61×
50Texas~20K0.58×
Fig. 06

Affinity by region

Affinity by region — The Guess Who, United States
0.58×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Guess Who audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Guess Who audience
#·InterestCategoryAffinity×
01Out of the FurnaceMovies & TV162.61×
02Burton CummingsMusic & Radio159.45×
03Rare EarthMusic & Radio133.35×
04The Book of Life (2014 film)Movie / TV Show / Series121.11×
05James GangMusic & Radio89.11×
06Grand Funk RailroadMusic & Radio85.97×
07Three Dog NightMusic & Radio74.89×
08The TerminalMovies & TV73.47×
09Robert Palmer (singer)Music & Radio68.46×
10Peter FramptonMusic & Radio65.96×
11Joe WalshMusic & Radio53.47×
1238 Special (band)Music & Radio53.21×
13John FogertyMusic & Radio52.02×
14Bob SegerMusic & Radio50.54×
15Rod StewartMusic & Radio26.98×
16The GodfathersMusic & Radio26.44×
17MountainMusic & Radio25.01×
18Neil DiamondMusic & Radio24.96×
19Eagles (band)Music & Radio22.92×
20Genesis (band)Music & Radio20.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Guess Who audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Guess Who audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.71×
TraditionCONSERVATISM2.08×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Guess Who audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Healthy LifestyleBALANCE1.03×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Guess Who have in United States?

The Guess Who has an estimated audience of 466,389 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Guess Who fans?

55.6% of The Guess Who fans are female, 44.4% are male, with an average age of 41.9 years.

03

Which brands do The Guess Who fans like most?

The Guess Who fans show strongest brand affinity for The Book of Life (2014 film) (121.11×), Out of the Furnace (162.61×), and Burton Cummings (159.45×) over the country average.

04

Where do The Guess Who fans live in United States?

The Guess Who fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Guess Who fans also like?

Beyond The Guess Who itself, the audience over-indexes on Out of the Furnace (162.61×), Burton Cummings (159.45×), Joe Walsh (53.47×), and Rare Earth (133.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Guess Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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