The Guess Who Audience in United States

The Guess Who logo

The Guess Who has an estimated audience of 425,006 people in United States. 55.6% are female, 44.4% are male, average age 41.9. Top regions: California, Florida, Texas. Top brand affinities: The Book of Life (2014 film), Out of the Furnace, Rare Earth, Burton Cummings, Joe Walsh.

The average The Guess Who fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The Book of Life (2014 film), Out of the Furnace, Rare Earth, with strongest over-indexing on The Book of Life (2014 film) (121.11× the country average). Demographically, the The Guess Who audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Guess Who fans

Demographic split for The Guess Who audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.9
Estimated audience size425,006

Audience persona

The typical The Guess Who fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for The Book of Life (2014 film).

Top regions in United States

Top regions ranked by reach for The Guess Who in United States
RegionReachAffinity
California29,5130.63×
Florida27,3070.95×
Texas22,6910.62×
New York19,8110.83×
Pennsylvania17,6211.23×
Ohio16,4531.26×
Illinois14,7471.04×
Michigan14,6581.32×
North Carolina10,5520.83×
Indiana10,2691.32×
Arizona9,9701.15×
Washington9,6301.13×
New Jersey9,1430.85×
Tennessee9,0771.06×
Georgia8,9330.68×
Massachusetts8,7651.05×
Missouri8,7161.27×
Minnesota8,4491.39×
Wisconsin8,0791.26×
Virginia7,7090.74×
Kentucky7,0481.32×
Alabama6,7431.14×
Colorado6,3330.95×
South Carolina5,4490.85×
Maryland5,4160.74×
Oregon5,3871.11×
Oklahoma5,2671.12×
Connecticut4,5921.08×
Iowa4,3191.23×
Louisiana4,1150.75×
Kansas3,5141.05×
Nevada3,3720.82×
Arkansas3,2960.94×
Utah2,9250.77×
Nebraska2,6241.23×
Mississippi2,5050.72×
New Hampshire2,4071.44×
Idaho2,2311.05×
West Virginia2,1001.06×
Maine1,8831.24×
New Mexico1,7610.83×
Rhode Island1,5201.12×
Montana1,2641.07×
North Dakota1,1351.3×
Delaware1,0350.88×
South Dakota9760.99×
Hawaii8500.47×
Vermont7661.03×
Alaska6460.71×
Washington, District of Columbia6420.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Guess Who audience
BrandAffinityCategory
The Book of Life (2014 film)121.11×
Out of the Furnace162.61×Movies & TV
Rare Earth133.35×Music & Radio
Burton Cummings159.45×Music & Radio
Joe Walsh53.47×Music & Radio
Bob Seger50.54×Music & Radio
Three Dog Night74.89×Music & Radio
The Terminal73.47×Movies & TV
Peter Frampton65.96×Music & Radio
John Fogerty52.02×Music & Radio
Eagles (band)22.92×Music & Radio
Mountain25.01×Music & Radio
The Godfathers26.44×Music & Radio
Genesis (band)20.37×Music & Radio
38 Special (band)53.21×Music & Radio
Grand Funk Railroad85.97×Music & Radio
Neil Diamond24.96×Music & Radio
Robert Palmer (singer)68.46×Music & Radio
Kenny Loggins44.84×Music & Radio
James Gang89.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Guess Who audience
TraitClusterScore
PatriotismCONSERVATISM1.49
SpiritualityBALANCE1.24
IndividualismJOY1.19
SustainabilityBALANCE1.14
IndulgenceJOY1.13
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for The Guess Who
CountryShare
United States60.0%
Canada20.4%
United Kingdom3.6%

See The Guess Who audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Guess Who have in United States?

The Guess Who has an estimated audience of 425,006 people in United States, concentrated in California and Florida.

What is the gender split and age of The Guess Who fans?

55.6% of The Guess Who fans are female, 44.4% are male, with an average age of 41.9 years.

Which brands do The Guess Who fans like most?

The Guess Who fans show strongest brand affinity for The Book of Life (2014 film) (121.11×), Out of the Furnace (162.61×), and Rare Earth (133.35×) over the country average.

Where do The Guess Who fans live in United States?

The Guess Who fans in United States are most concentrated in California (reach 29,513), Florida (reach 27,307), and Texas (reach 22,691). These three regions account for the largest share of the active audience.

What other brands do The Guess Who fans also like?

Beyond The Guess Who itself, the audience over-indexes on Out of the Furnace (162.61×), Rare Earth (133.35×), Burton Cummings (159.45×), and Joe Walsh (53.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Guess Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.