Robert Palmer (singer) Audience in United States

Robert Palmer (singer) logo

Robert Palmer (singer) has an estimated audience of 626,090 people in United States. 38.1% are female, 61.9% are male, average age 51.1. Top regions: California, Texas, Florida. Top brand affinities: Scratching post, JibJab, Hideo Nomo, Wedgwood, Lenny Henry.

The average Robert Palmer (singer) fan in United States is 51.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scratching post, JibJab, Hideo Nomo, with strongest over-indexing on Scratching post (71.2× the country average). Demographically, the Robert Palmer (singer) audience skews more male with an average age of 51.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Robert Palmer (singer) fans

Demographic split for Robert Palmer (singer) audience in United States
MetricValue
Female38.1%
Male61.9%
Average age51.1
Estimated audience size626,090

Audience persona

The typical Robert Palmer (singer) fan in United States is more male, around 51.1 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Robert Palmer (singer) in United States
RegionReachAffinity
California54,2960.79×
Texas43,7680.81×
Florida41,9510.99×
New York29,3240.84×
Pennsylvania23,8251.13×
Ohio22,0501.14×
Illinois21,1311.01×
North Carolina18,6610.99×
Michigan17,8741.09×
Georgia16,3130.85×
Tennessee14,9091.19×
New Jersey13,8530.87×
Virginia13,8420.91×
Arizona13,5771.06×
Massachusetts13,4051.09×
Washington12,7081.01×
Indiana12,1551.06×
Missouri11,4641.14×
Wisconsin10,4391.11×
Colorado9,4510.96×
Maryland9,4390.88×
South Carolina9,3560.99×
Minnesota9,1781.02×
Alabama9,1661.05×
Kentucky9,1011.16×
Oregon8,4331.17×
Oklahoma7,6841.11×
Louisiana7,5730.94×
Connecticut6,8221.09×
Arkansas5,5991.09×
Iowa5,5851.08×
Nevada5,4290.9×
Kansas5,0101.02×
Mississippi4,4300.86×
Utah3,7380.67×
New Hampshire3,2961.34×
Rhode Island3,1831.6×
Idaho3,1160.99×
New Mexico3,0340.97×
Maine2,9861.33×
West Virginia2,9581.01×
Nebraska2,9510.94×
Hawaii1,8840.7×
Delaware1,7401.01×
Montana1,6970.98×
Washington, District of Columbia1,4020.74×
South Dakota1,2640.87×
Vermont1,1621.06×
Alaska1,0650.8×
North Dakota9850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Palmer (singer) audience
BrandAffinityCategory
Scratching post71.2×Pets & Animals
JibJab20.13×Internet & Social Media
Hideo Nomo41.82×Sports
Wedgwood34.97×Home & Garden
Lenny Henry43.38×Movies & TV
Israel3.08×Travel & Leisure
Claremore, Oklahoma28.32×Travel & Leisure
KiwiCo7.8×Kids & Family
John Havlicek17.16×Sports
International Klein Blue32.85×Home & Garden
REC TEC Grills20×Sports
The Perfect Guy (2015 film)20.82×Movies & TV
Home Delivery2.81×Food & Beverages
Rosie the Riveter14.97×Business & Career
Nationality1.65×Politics & Society
Winemaking3.47×Food & Beverages
JDSU2.32×Business & Career
Mukluk22.24×Fashion & Accessoires
Sensationalism20×News
On the Border Mexican Grill & Cantina4.25×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Palmer (singer) audience
TraitClusterScore
PatriotismCONSERVATISM1.54
TraditionCONSERVATISM1.2
Risk AppetiteTHRILL1.15
Community OrientationOPEN1.12
SpiritualityBALANCE1.05
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Robert Palmer (singer)
CountryShare
United States38.2%
United Kingdom25.6%
Germany14.5%

See Robert Palmer (singer) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Robert Palmer (singer) have in United States?

Robert Palmer (singer) has an estimated audience of 626,090 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Palmer (singer) fans?

38.1% of Robert Palmer (singer) fans are female, 61.9% are male, with an average age of 51.1 years.

Which brands do Robert Palmer (singer) fans like most?

Robert Palmer (singer) fans show strongest brand affinity for Scratching post (71.2×), JibJab (20.13×), and Hideo Nomo (41.82×) over the country average.

Where do Robert Palmer (singer) fans live in United States?

Robert Palmer (singer) fans in United States are most concentrated in California (reach 54,296), Texas (reach 43,768), and Florida (reach 41,951). These three regions account for the largest share of the active audience.

What other brands do Robert Palmer (singer) fans also like?

Beyond Robert Palmer (singer) itself, the audience over-indexes on JibJab (20.13×), Hideo Nomo (41.82×), Wedgwood (34.97×), and Lenny Henry (43.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Palmer (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.