Billy Ocean Audience in United States

Billy Ocean logo

Billy Ocean has an estimated audience of 573,019 people in United States. 55.1% are female, 44.9% are male, average age 48.7. Top regions: California, Florida, Texas. Top brand affinities: Noisey, Wham!, Peabo Bryson, Hot Chocolate (band), Michael Bolton.

The average Billy Ocean fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Noisey, Wham!, Peabo Bryson, with strongest over-indexing on Noisey (184.34× the country average). Demographically, the Billy Ocean audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Billy Ocean fans

Demographic split for Billy Ocean audience in United States
MetricValue
Female55.1%
Male44.9%
Average age48.7
Estimated audience size573,019

Audience persona

The typical Billy Ocean fan in United States is more female, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Noisey.

Top regions in United States

Top regions ranked by reach for Billy Ocean in United States
RegionReachAffinity
California60,6410.96×
Florida60,1561.55×
Texas49,2151×
New York35,4761.11×
Georgia28,1841.6×
Pennsylvania25,5671.33×
North Carolina24,1761.4×
Ohio20,5401.16×
Illinois19,5101.02×
Virginia16,2291.16×
New Jersey16,0051.1×
Michigan15,6761.05×
Tennessee14,0631.22×
Maryland13,4151.36×
Arizona12,4701.07×
Alabama11,9801.5×
South Carolina11,7361.36×
Louisiana11,1031.5×
Indiana10,8801.04×
Massachusetts10,0320.89×
Missouri10,0001.08×
Washington9,5200.83×
Wisconsin7,6270.88×
Mississippi7,6251.62×
Kentucky7,4871.04×
Colorado7,0320.78×
Oregon6,8261.04×
Minnesota6,4810.79×
Connecticut6,0171.05×
Nevada5,9751.08×
Arkansas5,7261.21×
Oklahoma5,6980.9×
Kansas3,7820.84×
Iowa3,5430.75×
Utah2,7960.54×
West Virginia2,4540.92×
Nebraska2,3350.81×
New Mexico2,3340.81×
Washington, District of Columbia2,2711.32×
Hawaii1,8350.75×
Delaware1,7671.12×
Idaho1,7240.6×
Rhode Island1,7190.94×
New Hampshire1,7140.76×
Maine1,4630.71×
Montana9980.63×
South Dakota7670.58×
Alaska7050.58×
North Dakota6690.57×
Vermont5640.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billy Ocean audience
BrandAffinityCategory
Noisey184.34×Music & Radio
Wham!93.56×Music & Radio
Peabo Bryson170.35×Music & Radio
Hot Chocolate (band)71.63×Music & Radio
Michael Bolton71.97×Music & Radio
Bananarama82.08×Music & Radio
Culture of Taiwan127.62×Politics & Society
Tiffany30.71×Music & Radio
Suzi Quatro108.19×Music & Radio
Charles Mingus141.21×Music & Radio
Commodores80.89×Music & Radio
Chaka Khan51.34×Music & Radio
Barry Gibb60×Music & Radio
Wet Wet Wet377.62×Music & Radio
George Michael33.11×Music & Radio
Flo Rida19.46×Music & Radio
Kenny Loggins53.55×Music & Radio
Alison Moyet159.34×Music & Radio
Shalamar139.71×Music & Radio
Boney M.87.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billy Ocean audience
TraitClusterScore
PatriotismCONSERVATISM1.63
SpiritualityBALANCE1.29
Urban LifestyleOPEN1.24
TraditionCONSERVATISM1.21
Quality AwarenessPREMIUM1.19
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Billy Ocean
CountryShare
United Kingdom34.3%
United States23.3%
Brazil6.5%

See Billy Ocean audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Billy Ocean have in United States?

Billy Ocean has an estimated audience of 573,019 people in United States, concentrated in California and Florida.

What is the gender split and age of Billy Ocean fans?

55.1% of Billy Ocean fans are female, 44.9% are male, with an average age of 48.7 years.

Which brands do Billy Ocean fans like most?

Billy Ocean fans show strongest brand affinity for Noisey (184.34×), Wham! (93.56×), and Peabo Bryson (170.35×) over the country average.

Where do Billy Ocean fans live in United States?

Billy Ocean fans in United States are most concentrated in California (reach 60,641), Florida (reach 60,156), and Texas (reach 49,215). These three regions account for the largest share of the active audience.

What other brands do Billy Ocean fans also like?

Beyond Billy Ocean itself, the audience over-indexes on Wham! (93.56×), Peabo Bryson (170.35×), Hot Chocolate (band) (71.63×), and Michael Bolton (71.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.