Hot Chocolate (band) Audience in United States

Hot Chocolate (band) logo

Hot Chocolate (band) has an estimated audience of 1,914,790 people in United States. 60.8% are female, 39.2% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Loincloth, Corona (band), Sultan Qaboos University, Whataburger, Sonic hedgehog.

The average Hot Chocolate (band) fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Loincloth, Corona (band), Sultan Qaboos University, with strongest over-indexing on Loincloth (66.41× the country average). Demographically, the Hot Chocolate (band) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Hot Chocolate (band) fans

Demographic split for Hot Chocolate (band) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.3
Estimated audience size1,914,790

Audience persona

The typical Hot Chocolate (band) fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Loincloth.

Top regions in United States

Top regions ranked by reach for Hot Chocolate (band) in United States
RegionReachAffinity
California268,2501.27×
Texas199,8871.21×
New York189,9161.77×
Florida125,0770.96×
Illinois82,4351.29×
Georgia66,8821.13×
Pennsylvania65,6271.02×
North Carolina61,5681.07×
New Jersey56,3501.16×
Ohio55,5500.94×
Virginia54,5651.17×
Massachusetts50,3261.33×
Michigan49,5530.99×
Washington45,4371.18×
Tennessee39,2361.02×
Arizona37,2800.95×
Colorado36,2041.2×
Maryland34,2271.04×
Indiana33,3240.95×
Missouri29,8940.97×
South Carolina25,3300.88×
Utah25,1001.46×
Wisconsin24,6790.86×
Minnesota24,2170.88×
Oregon23,6391.08×
Louisiana23,0340.93×
Alabama22,3570.84×
Kentucky21,9990.92×
Connecticut20,1671.05×
Oklahoma19,8020.93×
Nevada17,1170.92×
Arkansas15,0020.95×
Kansas14,7490.98×
Iowa12,7180.81×
Mississippi12,6340.8×
New Mexico9,2580.96×
Nebraska9,0900.95×
Idaho9,0380.94×
Washington, District of Columbia8,8041.53×
West Virginia7,3750.83×
New Hampshire6,6630.88×
Maine6,0700.89×
Rhode Island5,7450.94×
Hawaii5,5510.67×
Delaware4,3050.81×
Montana4,0420.76×
Alaska3,2440.79×
Vermont3,2250.96×
South Dakota3,2210.73×
North Dakota2,9650.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot Chocolate (band) audience
BrandAffinityCategory
Loincloth66.41×Fashion & Accessoires
Corona (band)14.3×Music & Radio
Sultan Qaboos University137.68×Business & Career
Whataburger2.22×Food & Beverages
Sonic hedgehog18.43×Games
Nationality2.13×Politics & Society
Jingoism2.07×Politics & Society
Scratching post8.79×Pets & Animals
Natural rubber1.87×Cars & Mobility
Elsword14.52×Games
KSTP-TV6.54×Movies & TV
Hideo Nomo15.57×Sports
Home staging3.93×Home & Garden
Tucker Hibbert62.82×Sports
Wedgwood11.8×Home & Garden
Home Delivery2.23×Food & Beverages
Personalised Gifts3.05×Home & Garden
Google Photos1.65×Technology & Electronics
Nurse education2.14×Kids & Family
KiwiCo4.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot Chocolate (band) audience
TraitClusterScore
IndulgenceJOY1.77
PatriotismCONSERVATISM1.65
Luxury OrientationPREMIUM1.5
Community OrientationOPEN1.48
SpiritualityBALANCE1.32
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Hot Chocolate (band)
CountryShare
United States27.0%
United Kingdom9.8%
China8.3%

See Hot Chocolate (band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Hot Chocolate (band) have in United States?

Hot Chocolate (band) has an estimated audience of 1,914,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot Chocolate (band) fans?

60.8% of Hot Chocolate (band) fans are female, 39.2% are male, with an average age of 37.3 years.

Which brands do Hot Chocolate (band) fans like most?

Hot Chocolate (band) fans show strongest brand affinity for Loincloth (66.41×), Corona (band) (14.3×), and Sultan Qaboos University (137.68×) over the country average.

Where do Hot Chocolate (band) fans live in United States?

Hot Chocolate (band) fans in United States are most concentrated in California (reach 268,250), Texas (reach 199,887), and New York (reach 189,916). These three regions account for the largest share of the active audience.

What other brands do Hot Chocolate (band) fans also like?

Beyond Hot Chocolate (band) itself, the audience over-indexes on Corona (band) (14.3×), Sultan Qaboos University (137.68×), Whataburger (2.22×), and Sonic hedgehog (18.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Chocolate (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.