Wham! Audience in United States

Wham! logo

Wham! has an estimated audience of 1,150,339 people in United States. 56.0% are female, 44.0% are male, average age 47.5. Top regions: New York, California, Texas. Top brand affinities: The Mummies, George Michael, Bananarama, Pet Shop Boys, The Box.

The average Wham! fan in United States is 47.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Mummies, George Michael, Bananarama, with strongest over-indexing on The Mummies (118.29× the country average). Demographically, the Wham! audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Wham! fans

Demographic split for Wham! audience in United States
MetricValue
Female56.0%
Male44.0%
Average age47.5
Estimated audience size1,150,339

Audience persona

The typical Wham! fan in United States is more female, around 47.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The Mummies.

Top regions in United States

Top regions ranked by reach for Wham! in United States
RegionReachAffinity
New York180,8262.81×
California133,6391.06×
Texas105,1821.06×
Florida80,6511.04×
Georgia43,3361.22×
Pennsylvania40,1401.04×
Illinois36,9500.96×
Ohio36,5601.03×
North Carolina35,8081.03×
New Jersey31,1541.06×
Michigan30,8131.02×
Virginia29,6501.06×
Washington24,4441.06×
Arizona22,8850.97×
Massachusetts22,4870.99×
Tennessee22,4830.97×
Indiana20,3690.97×
Maryland19,8771×
Missouri19,5391.05×
South Carolina17,9351.04×
Minnesota17,0451.03×
Wisconsin16,3680.95×
Colorado16,2500.9×
Louisiana15,2321.03×
Alabama14,5730.91×
Oregon14,2861.08×
Kentucky14,0370.97×
Connecticut12,4391.08×
Oklahoma12,3590.97×
Nevada11,3981.02×
Utah10,3631.01×
Arkansas9,1960.97×
Iowa9,1490.97×
Kansas8,7890.97×
Mississippi8,7480.92×
Nebraska5,4250.94×
Idaho5,0720.88×
New Mexico4,9340.86×
Maine4,8151.17×
West Virginia4,2860.8×
New Hampshire4,2120.93×
Hawaii4,2090.85×
Washington, District of Columbia3,6211.05×
Rhode Island3,2220.88×
Montana2,8620.9×
Delaware2,8200.89×
South Dakota1,8910.71×
North Dakota1,7860.76×
Alaska1,7660.72×
Vermont1,6100.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wham! audience
BrandAffinityCategory
The Mummies118.29×Music & Radio
George Michael83.73×Music & Radio
Bananarama165.15×Music & Radio
Pet Shop Boys46.09×Music & Radio
The Box98.55×Music & Radio
Cardinals27.61×Music & Radio
Tiffany39.17×Music & Radio
Dead or Alive (band)148.41×Music & Radio
Cyndi Lauper47.29×Music & Radio
Michael Bolton79.56×Music & Radio
Peabo Bryson149.36×Music & Radio
Billy Idol53.29×Music & Radio
Eurythmics152.73×Music & Radio
Billy Ocean113.75×Music & Radio
Nits100.3×Music & Radio
Debbie Harry67.77×Music & Radio
Charles Mingus158.96×Music & Radio
Purple Rain (film)86.83×Movies & TV
Stripes (film)27.34×Movies & TV
Culture Club120.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wham! audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
IndulgenceJOY1.55
Quality AwarenessPREMIUM1.37
Urban LifestyleOPEN1.26
Career OrientationPOWER1.22
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Wham!
CountryShare
United States28.4%
United Kingdom14.3%
Germany6.0%

See Wham! audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Wham! have in United States?

Wham! has an estimated audience of 1,150,339 people in United States, concentrated in New York and California.

What is the gender split and age of Wham! fans?

56.0% of Wham! fans are female, 44.0% are male, with an average age of 47.5 years.

Which brands do Wham! fans like most?

Wham! fans show strongest brand affinity for The Mummies (118.29×), George Michael (83.73×), and Bananarama (165.15×) over the country average.

Where do Wham! fans live in United States?

Wham! fans in United States are most concentrated in New York (reach 180,826), California (reach 133,639), and Texas (reach 105,182). These three regions account for the largest share of the active audience.

What other brands do Wham! fans also like?

Beyond Wham! itself, the audience over-indexes on George Michael (83.73×), Bananarama (165.15×), Pet Shop Boys (46.09×), and The Box (98.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wham!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.