Rascasse Audience Intelligence

The Box Audience in United States

A data profile of the people who buy, follow and care about The Box in United States — modelled from more than twelve digital signal sources. The Box has an estimated audience of 1,236,166 people in United States.

#135among Hip hop in United States#4328among Person in United States#2540in Music & Radio

The average The Box fan in United States is 45.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include INXS, Billy Idol, Wham!, with strongest over-indexing on INXS (153.29× the country average).

Demographically, the The Box audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Box fan in United States is balanced, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for INXS.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Box profile in United States.

Audience size
1.2M
in United States
Gender
52.4%♀
47.6% male
Age
45.4
average years
Country rank
#20412
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Box fans

52.4% are female, 47.6% are male, average age 45.4.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for The Box audience in United States
MetricValue
Female52.4%
Male47.6%
Average age45.4
Estimated audience size1,236,166
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Box audience in United States
Age bracketShare%
16-1910%
20-299%
30-3915%
40-4940%
50+26%
Fig. 04

Worldwide distribution

31.2%

of the worldwide The Box audience comes from United States.

Worldwide audience distribution share by country for The Box
CountryShare
United States31.2%
United Kingdom19.6%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Box audience in United States is strongest.

Fig. 05

Top regions by affinity

The Box fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K3.90×
02South Dakota~6K2.13×
03Iowa~20K1.83×
04Arkansas~20K1.68×
05New Mexico~8K1.38×
06Washington, District of Columbia~5K1.27×
07North Dakota~3K1.27×
08New Jersey~40K1.23×
09Virginia~30K1.14×
10Colorado~20K1.14×
11Alabama~20K1.09×
12Arizona~30K1.02×
13Louisiana~20K1.02×
14Alaska~3K1.02×
15Wisconsin~20K1.01×
16Utah~10K1.01×
17Texas~100K1.00×
18Georgia~40K0.97×
19Mississippi~10K0.97×
20California~100K0.96×
21Washington~20K0.92×
22Missouri~20K0.91×
23Nebraska~5K0.89×
24Oregon~10K0.88×
25Minnesota~20K0.87×
26Connecticut~10K0.87×
27Illinois~30K0.86×
28South Carolina~20K0.86×
29Massachusetts~20K0.84×
30Nevada~10K0.84×
31Florida~70K0.83×
32Oklahoma~10K0.83×
33Maryland~20K0.82×
34Indiana~20K0.80×
35Kentucky~10K0.80×
36Rhode Island~3K0.80×
37Ohio~30K0.79×
38Idaho~5K0.79×
39Hawaii~4K0.79×
40Montana~3K0.79×
41Pennsylvania~30K0.78×
42Kansas~7K0.78×
43Tennessee~20K0.77×
44North Carolina~30K0.76×
45New Hampshire~4K0.75×
46Maine~3K0.75×
47Vermont~2K0.74×
48Michigan~20K0.73×
49West Virginia~4K0.72×
50Delaware~2K0.71×
Fig. 06

Affinity by region

Affinity by region — The Box, United States
0.71×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Box audience
#·InterestCategoryAffinity×
01INXSMusic & Radio153.29×
02EurythmicsMusic & Radio152.66×
03Wham!Music & Radio98.55×
04The Human LeagueMusic & Radio93.16×
05Culture ClubMusic & Radio86.83×
06Spandau BalletMusic & Radio70.16×
07Men at WorkMusic & Radio68.37×
08Billy IdolMusic & Radio61.88×
09MorrisseyMusic & Radio41.50×
10Duran DuranMusic & Radio36.09×
11Tears for FearsMusic & Radio35.38×
12Bryan AdamsMusic & Radio33.39×
13Sixteen CandlesMovies & TV26.31×
14Iggy PopMusic & Radio20.35×
15Boy GeorgeMusic & Radio16.00×
16Genesis (band)Music & Radio15.08×
17The SmithsMusic & Radio14.61×
18Cyndi LauperMusic & Radio14.39×
19Kurt CobainMusic & Radio13.19×
20Phil CollinsMusic & Radio11.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Box audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.28×
IndividualismJOY1.96×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Box audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.76×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Box have in United States?

The Box has an estimated audience of 1,236,166 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Box fans?

52.4% of The Box fans are female, 47.6% are male, with an average age of 45.4 years.

03

Which brands do The Box fans like most?

The Box fans show strongest brand affinity for INXS (153.29×), Billy Idol (61.88×), and Wham! (98.55×) over the country average.

04

Where do The Box fans live in United States?

The Box fans in United States are most concentrated in New York (reach ~300K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Box fans also like?

Beyond The Box itself, the audience over-indexes on Billy Idol (61.88×), Wham! (98.55×), Eurythmics (152.66×), and Culture Club (86.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See The Box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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