The Box Audience in United States

The Box logo

The Box has an estimated audience of 980,243 people in United States. 52.1% are female, 47.9% are male, average age 46.1. Top regions: New York, California, Texas. Top brand affinities: Keene, New Hampshire, Home Delivery, Israel, JibJab, REC TEC Grills.

The average The Box fan in United States is 46.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Keene, New Hampshire, Home Delivery, Israel, with strongest over-indexing on Keene, New Hampshire (532.51× the country average). Demographically, the The Box audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of The Box fans

Demographic split for The Box audience in United States
MetricValue
Female52.1%
Male47.9%
Average age46.1
Estimated audience size980,243

Audience persona

The typical The Box fan in United States is balanced, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Box in United States
RegionReachAffinity
New York177,7163.24×
California107,2350.99×
Texas88,7991.05×
Florida57,2650.86×
New Jersey31,6811.27×
Georgia30,6881.02×
Illinois30,0550.92×
Pennsylvania27,0840.82×
Virginia26,7361.12×
Ohio25,3160.84×
North Carolina23,5740.8×
Arizona20,9511.05×
Michigan19,2260.75×
Washington18,6870.95×
Colorado17,6381.14×
Massachusetts16,9970.88×
Tennessee15,4340.78×
Wisconsin15,2281.03×
Alabama15,1141.1×
Missouri15,0170.95×
Indiana14,6170.82×
Arkansas14,1621.75×
Maryland14,0330.83×
Iowa13,0491.62×
South Carolina12,8430.87×
Louisiana12,6941×
Minnesota11,9850.85×
Oregon9,9130.88×
Kentucky9,6140.78×
Connecticut8,8920.9×
Oklahoma8,7450.8×
Nevada8,1880.86×
Utah8,1520.93×
Mississippi7,5190.93×
New Mexico6,9521.41×
Kansas5,9150.77×
South Dakota4,9442.18×
Nebraska4,3290.88×
Washington, District of Columbia3,8081.29×
Idaho3,7660.77×
Hawaii3,2540.77×
West Virginia3,0260.66×
New Hampshire2,6810.69×
North Dakota2,4651.22×
Maine2,4320.69×
Rhode Island2,3510.75×
Alaska2,0410.97×
Montana2,0330.75×
Delaware1,7280.64×
Wyoming1,0780.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Box audience
BrandAffinityCategory
Keene, New Hampshire532.51×Travel & Leisure
Home Delivery20.42×Food & Beverages
Israel4.04×Travel & Leisure
JibJab9.69×Internet & Social Media
REC TEC Grills27.89×Sports
Goma25.67×Travel & Leisure
Lenny Henry39.47×Movies & TV
Winemaking6.37×Food & Beverages
Scratching post11.51×Pets & Animals
Hideo Nomo22.4×Sports
headspace10.96×Health
Disney Fanatic73.07×Kids & Family
Elsword17.61×Games
UK garage5.71×Music & Radio
Cryptic crossword15×Technology & Electronics
Nipsey Hussle5.63×Music & Radio
Cherish (group)10.16×Music & Radio
Wok6.05×Food & Beverages
Palestine Polytechnic University18.27×Business & Career
Grace Slick7.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Box audience
TraitClusterScore
TraditionCONSERVATISM1.65
IndividualismJOY1.61
SpiritualityBALANCE1.6
MindfulnessBALANCE1.52
Community OrientationOPEN1.41
Need for SecurityCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for The Box
CountryShare
United States28.4%
United Kingdom21.0%
Italy6.4%

See The Box audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does The Box have in United States?

The Box has an estimated audience of 980,243 people in United States, concentrated in New York and California.

What is the gender split and age of The Box fans?

52.1% of The Box fans are female, 47.9% are male, with an average age of 46.1 years.

Which brands do The Box fans like most?

The Box fans show strongest brand affinity for Keene, New Hampshire (532.51×), Home Delivery (20.42×), and Israel (4.04×) over the country average.

Where do The Box fans live in United States?

The Box fans in United States are most concentrated in New York (reach 177,716), California (reach 107,235), and Texas (reach 88,799). These three regions account for the largest share of the active audience.

What other brands do The Box fans also like?

Beyond The Box itself, the audience over-indexes on Home Delivery (20.42×), Israel (4.04×), JibJab (9.69×), and REC TEC Grills (27.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.