A data profile of the people who buy, follow and care about The Box in United Kingdom — modelled from more than twelve digital signal sources. The Box has an estimated audience of 776,061 people in United Kingdom.
The Box has an estimated audience of 776,061 people in United Kingdom. 48.3% are female, 51.7% are male, average age 49.7. Top brand affinities: Boy George, Billy Idol, Def Leppard, Simple Minds, Erasure.
Top brand affinities include Boy George, Billy Idol, Def Leppard, with strongest over-indexing on Boy George (34.65× the country average).
Demographically, the The Box audience skews balanced with an average age of 49.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical The Box fan in United Kingdom is balanced, around 49.7 years old, with strong Tradition tendencies and a notable affinity for Boy George.
The key figures that characterise the The Box profile in United Kingdom.
48.3% are female, 51.7% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 49.7 |
| Estimated audience size | 776,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 6% | |
| 30-39 | 8% | |
| 40-49 | 25% | |
| 50+ | 53% |
of the worldwide The Box audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 19.4% |
| Italy | 7.4% |
The strongest cross-interests of the The Box audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Idol | Music & Radio | 61.13× | ||
| 02 | Eurythmics | Music & Radio | 46.05× | ||
| 03 | New Kids on the Block | Music & Radio | 40.62× | ||
| 04 | Erasure | Music & Radio | 39.87× | ||
| 05 | Sting (musician) | Music & Radio | 39.36× | ||
| 06 | Simple Minds | Music & Radio | 37.64× | ||
| 07 | Boy George | Music & Radio | 34.65× | ||
| 08 | Def Leppard | Music & Radio | 32.96× | ||
| 09 | Seal | Music & Radio | 29.58× | ||
| 10 | INXS | Music & Radio | 25.69× | ||
| 11 | Talk Talk | Music & Radio | 23.07× | ||
| 12 | Dexys Midnight Runners | Music & Radio | 18.48× | ||
| 13 | Take That | Music & Radio | 16.29× | ||
| 14 | Kate Bush | Music & Radio | 16.20× | ||
| 15 | Belinda Carlisle | Fashion & Accessoires | 14.02× | ||
| 16 | Kylie Minogue | Music & Radio | 12.38× | ||
| 17 | Cyndi Lauper | Music & Radio | 12.11× | ||
| 18 | Fleetwood Mac | Music & Radio | 8.25× | ||
| 19 | Madonna | Music & Radio | 5.82× | ||
| 20 | Michael Jackson | Music & Radio | 3.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.25× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Pet Ownership | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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