A data profile of the people who buy, follow and care about Fleetwood Mac in United Kingdom — modelled from more than twelve digital signal sources. Fleetwood Mac has an estimated audience of 1,658,326 people in United Kingdom.
The average Fleetwood Mac fan in United Kingdom is 47.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Halford, guardin, Phil Collins, with strongest over-indexing on Halford (4.38× the country average).
Demographically, the Fleetwood Mac audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fleetwood Mac fan in United Kingdom is more female, around 47.5 years old, with strong Tradition tendencies and a notable affinity for Halford.
The key figures that characterise the Fleetwood Mac profile in United Kingdom.
55.8% are female, 44.2% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 47.5 |
| Estimated audience size | 1,658,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 46% |
of the worldwide Fleetwood Mac audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 14.9% |
| Germany | 6.9% |
Where the Fleetwood Mac audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~200K | 1.40× | |
| 02 | South West | ~200K | 1.27× | |
| 03 | East Midlands | ~100K | 1.12× | |
| 04 | Wales | ~100K | 1.09× | |
| 05 | Scotland | ~200K | 1.06× | |
| 06 | Northern Ireland | ~50K | 1.04× | |
| 07 | East of England | ~200K | 1.01× | |
| 08 | North East | ~70K | 1.01× | |
| 09 | South East | ~200K | 0.98× | |
| 10 | England | ~1M | 0.81× | |
| 11 | Yorkshire and the Humber | ~100K | 0.80× | |
| 12 | Greater London | ~200K | 0.74× | |
| 13 | West Midlands | ~50K | 0.68× |
The strongest cross-interests of the Fleetwood Mac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christine McVie | Music & Radio | 21.09× | ||
| 02 | Lindsey Buckingham | Music & Radio | 18.64× | ||
| 03 | Mick Fleetwood | Music & Radio | 17.10× | ||
| 04 | War (band) | Music & Radio | 15.13× | ||
| 05 | stevie nicks | Music & Radio | 14.11× | ||
| 06 | Dire Straits | Music & Radio | 12.56× | ||
| 07 | Suzi Quatro | Music & Radio | 12.47× | ||
| 08 | Bruce Springsteen | Music & Radio | 10.26× | ||
| 09 | Kate Bush | Music & Radio | 9.05× | ||
| 10 | Phil Collins | Music & Radio | 9.01× | ||
| 11 | Bob Dylan | Music & Radio | 8.63× | ||
| 12 | The Beach Boys | Music & Radio | 8.42× | ||
| 13 | Rod Stewart | Music & Radio | 8.38× | ||
| 14 | Cynthia Erivo | Movies & TV | 8.11× | ||
| 15 | David Bowie | Music & Radio | 7.14× | ||
| 16 | Freddie Mercury | Music & Radio | 6.95× | ||
| 17 | Midnite | Music & Radio | 5.73× | ||
| 18 | Odyssey | Music & Radio | 5.28× | ||
| 19 | Halford | Music & Radio | 4.38× | ||
| 20 | guardin | Music & Radio | 2.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Community Orientation | OPEN | 1.57× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Risk Appetite | THRILL | 0.97× |
Fleetwood Mac has an estimated audience of 1,658,326 people in United Kingdom, concentrated in England and North West.
55.8% of Fleetwood Mac fans are female, 44.2% are male, with an average age of 47.5 years.
Fleetwood Mac fans show strongest brand affinity for Halford (4.38×), guardin (2.74×), and Phil Collins (9.01×) over the country average.
Fleetwood Mac fans in United Kingdom are most concentrated in England (reach ~1M), North West (reach ~200K), and South East (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fleetwood Mac itself, the audience over-indexes on guardin (2.74×), Phil Collins (9.01×), Rod Stewart (8.38×), and Bruce Springsteen (10.26×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fleetwood Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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