Rascasse Audience Intelligence

Morrissey Audience in United States

A data profile of the people who buy, follow and care about Morrissey in United States — modelled from more than twelve digital signal sources. Morrissey has an estimated audience of 1,152,971 people in United States.

#4637among Person in United States#2708in Music & Radio

The average Morrissey fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Smiths, HighSchool, Boy George, with strongest over-indexing on The Smiths (103.25× the country average).

Demographically, the Morrissey audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morrissey fan in United States is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for The Smiths.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morrissey profile in United States.

Audience size
1.2M
in United States
Gender
46.3%♀
53.7% male
Age
38.6
average years
Country rank
#21474
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morrissey fans

46.3% are female, 53.7% are male, average age 38.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Morrissey audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.6
Estimated audience size1,152,971
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Morrissey audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3919%
40-4928%
50+15%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Morrissey audience comes from United States.

Worldwide audience distribution share by country for Morrissey
CountryShare
United States23.9%
United Kingdom17.4%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morrissey audience in United States is strongest.

Fig. 05

Top regions by affinity

Morrissey fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.95×
02New Hampshire~9K1.93×
03Nevada~20K1.61×
04Massachusetts~30K1.50×
05New York~100K1.48×
06Oregon~20K1.41×
07Connecticut~20K1.36×
08Rhode Island~5K1.33×
09West Virginia~7K1.22×
10Vermont~3K1.22×
11Pennsylvania~50K1.20×
12Arizona~30K1.20×
13Washington, District of Columbia~4K1.18×
14Maine~5K1.16×
15Washington~30K1.14×
16Illinois~40K1.12×
17Utah~10K1.09×
18New Jersey~30K1.05×
19Colorado~20K1.04×
20Texas~100K1.01×
21New Mexico~6K0.99×
22Oklahoma~10K0.97×
23Michigan~30K0.94×
24Minnesota~20K0.93×
25Tennessee~20K0.92×
26Indiana~20K0.92×
27Maryland~20K0.92×
28Virginia~30K0.91×
29Wisconsin~20K0.91×
30Delaware~3K0.91×
31Florida~70K0.90×
32Missouri~20K0.90×
33Idaho~5K0.90×
34Arkansas~9K0.89×
35North Carolina~30K0.87×
36Montana~3K0.86×
37Ohio~30K0.85×
38Georgia~30K0.82×
39Kentucky~10K0.82×
40Alabama~10K0.80×
41Alaska~2K0.80×
42Kansas~7K0.76×
43Nebraska~4K0.75×
44Hawaii~4K0.74×
45Iowa~7K0.72×
46Louisiana~10K0.70×
47North Dakota~2K0.69×
48South Carolina~10K0.68×
49South Dakota~2K0.68×
50Mississippi~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Morrissey, United States
0.56×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morrissey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morrissey audience
#·InterestCategoryAffinity×
01The SmithsMusic & Radio103.25×
02ErasureMusic & Radio87.79×
03NitsMusic & Radio77.35×
04Adam AntMovies & TV62.48×
05Cocteau TwinsMusic & Radio58.42×
06Tears for FearsMusic & Radio56.05×
07A Flock of SeagullsMusic & Radio50.24×
08Boy GeorgeMusic & Radio49.54×
09Talking HeadsMusic & Radio49.53×
10Pet Shop BoysMusic & Radio48.08×
11Therapy?Music & Radio42.45×
12The BoxMusic & Radio41.50×
13Happy MondaysMusic & Radio41.26×
14Depeche ModeMusic & Radio40.26×
15HighSchoolMusic & Radio40.22×
16SPRINTSMusic & Radio40.22×
17David ByrneMusic & Radio40.13×
18The GodfathersMusic & Radio28.49×
19George MichaelMusic & Radio24.47×
20CardinalsMusic & Radio23.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morrissey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morrissey audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.34×
Early Adopter MentalityPOWER1.33×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morrissey audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
Price SensitivityPREMIUM0.92×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morrissey have in United States?

Morrissey has an estimated audience of 1,152,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Morrissey fans?

46.3% of Morrissey fans are female, 53.7% are male, with an average age of 38.6 years.

03

Which brands do Morrissey fans like most?

Morrissey fans show strongest brand affinity for The Smiths (103.25×), HighSchool (40.22×), and Boy George (49.54×) over the country average.

04

Where do Morrissey fans live in United States?

Morrissey fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Morrissey fans also like?

Beyond Morrissey itself, the audience over-indexes on HighSchool (40.22×), Boy George (49.54×), Therapy? (42.45×), and Pet Shop Boys (48.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Morrissey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Morrissey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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