Morrissey Audience in United States

Morrissey logo

Morrissey has an estimated audience of 1,182,250 people in United States. 46.3% are female, 53.7% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Sam's Club México, The Smiths, HighSchool, Pet Shop Boys, Therapy?.

The average Morrissey fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sam's Club México, The Smiths, HighSchool, with strongest over-indexing on Sam's Club México (933.92× the country average). Demographically, the Morrissey audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Morrissey fans

Demographic split for Morrissey audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.6
Estimated audience size1,182,250

Audience persona

The typical Morrissey fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Sam's Club México.

Top regions in United States

Top regions ranked by reach for Morrissey in United States
RegionReachAffinity
California272,2252.09×
Texas114,8401.13×
New York101,0291.53×
Florida73,1240.91×
Pennsylvania46,1201.16×
Illinois45,3971.15×
North Carolina34,5720.97×
New Jersey34,4171.14×
Michigan32,1511.04×
Ohio30,4280.84×
Massachusetts30,1491.29×
Georgia29,6400.81×
Arizona28,8881.2×
Virginia27,7400.96×
Washington27,7191.17×
Tennessee23,9551.01×
Indiana22,7691.05×
Maryland19,7320.97×
Colorado19,4521.04×
Oregon19,2181.42×
Nevada18,6681.63×
Missouri16,9710.89×
Minnesota15,5850.92×
Wisconsin14,9590.84×
Alabama14,8870.9×
Connecticut12,5661.06×
Kentucky12,1810.82×
South Carolina11,9360.67×
Oklahoma11,7370.89×
Utah10,8131.02×
Louisiana10,6670.7×
Arkansas10,0541.03×
New Hampshire8,5211.83×
West Virginia7,2221.31×
Kansas6,8290.73×
Iowa6,8250.7×
New Mexico5,7340.97×
Idaho5,0560.85×
Maine4,6391.1×
Mississippi4,5350.47×
Washington, District of Columbia4,4861.26×
Nebraska4,2290.71×
Rhode Island4,1201.09×
Hawaii3,6600.72×
Delaware2,6560.81×
Montana2,6190.8×
Vermont2,3561.14×
Alaska1,6500.65×
South Dakota1,3930.51×
North Dakota1,3040.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morrissey audience
BrandAffinityCategory
Sam's Club México933.92×Technology & Electronics
The Smiths103.25×Music & Radio
HighSchool40.22×Music & Radio
Pet Shop Boys48.08×Music & Radio
Therapy?42.45×Music & Radio
Cardinals23.67×Music & Radio
The Godfathers28.49×Music & Radio
Nits77.35×Music & Radio
Tears for Fears56.05×Music & Radio
Erasure87.79×Music & Radio
SPRINTS40.22×Music & Radio
David Byrne40.13×Music & Radio
Talking Heads49.53×Music & Radio
George Michael24.47×Music & Radio
Simple Minds77.35×Music & Radio
Depeche Mode40.26×Music & Radio
Ductape40.22×Music & Radio
Happy Mondays41.26×Music & Radio
The Box41.5×Music & Radio
Cocteau Twins58.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morrissey audience
TraitClusterScore
Design AffinityPREMIUM1.9
Luxury OrientationPREMIUM1.87
Urban LifestyleOPEN1.75
Early Adopter MentalityPOWER1.71
SustainabilityBALANCE1.7
LGBTQ+ IdentityOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for Morrissey
CountryShare
United States23.8%
United Kingdom17.4%
Italy6.5%

See Morrissey audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Morrissey have in United States?

Morrissey has an estimated audience of 1,182,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Morrissey fans?

46.3% of Morrissey fans are female, 53.7% are male, with an average age of 38.6 years.

Which brands do Morrissey fans like most?

Morrissey fans show strongest brand affinity for Sam's Club México (933.92×), The Smiths (103.25×), and HighSchool (40.22×) over the country average.

Where do Morrissey fans live in United States?

Morrissey fans in United States are most concentrated in California (reach 272,225), Texas (reach 114,840), and New York (reach 101,029). These three regions account for the largest share of the active audience.

What other brands do Morrissey fans also like?

Beyond Morrissey itself, the audience over-indexes on The Smiths (103.25×), HighSchool (40.22×), Pet Shop Boys (48.08×), and Therapy? (42.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morrissey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.