SPRINTS Audience in United States
SPRINTS has an estimated audience of 1,731,292 people in United States. 39.4% are female, 60.6% are male, average age 47.0. Top brand affinities: Steampunk, Home Delivery, Nipsey Hussle, Yahoo Sports Fantasy, Home staging.
Top brand affinities include Steampunk, Home Delivery, Nipsey Hussle, with strongest over-indexing on Steampunk (38.16× the country average). Demographically, the SPRINTS audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of SPRINTS fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 47.0 |
| Estimated audience size | 1,731,292 |
Audience persona
The typical SPRINTS fan in United States is more male, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Steampunk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 38.16× | Fashion & Accessoires |
| Home Delivery | 12.93× | Food & Beverages |
| Nipsey Hussle | 19.59× | Music & Radio |
| Yahoo Sports Fantasy | 18.71× | |
| Home staging | 12.24× | Home & Garden |
| Nationality | 4.08× | Politics & Society |
| Elsword | 21.18× | Games |
| Minnesota | 2.05× | Travel & Leisure |
| JibJab | 6.75× | Internet & Social Media |
| Hugh Howey | 35.9× | Literature |
| UK garage | 5.71× | Music & Radio |
| Israel | 2.2× | Travel & Leisure |
| Alaska | 1.74× | Travel & Leisure |
| CoreLogic | 22.03× | Business & Career |
| Corona (band) | 5.12× | Music & Radio |
| Final Fantasy XIII (13) | 26.35× | Games |
| Pediatric Hematology and Oncology | 8.62× | Health |
| On the Border Mexican Grill & Cantina | 4.7× | Food & Beverages |
| Historic site | 2.79× | Arts & Culture |
| Justice | 1.86× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.48 |
| Community Orientation | OPEN | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 16.8% |
| Brazil | 8.2% |
See SPRINTS audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for SPRINTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.