Pet Shop Boys Audience in United States

Pet Shop Boys logo

Pet Shop Boys has an estimated audience of 4,631,994 people in United States. 57.3% are female, 42.7% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Warriors (novel series), Batman, Casey, Food and drink, Scooby-Doo.

The average Pet Shop Boys fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Warriors (novel series), Batman, Casey, with strongest over-indexing on Warriors (novel series) (6.09× the country average). Demographically, the Pet Shop Boys audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Pet Shop Boys fans

Demographic split for Pet Shop Boys audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.0
Estimated audience size4,631,994

Audience persona

The typical Pet Shop Boys fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Pet Shop Boys in United States
RegionReachAffinity
California612,3451.2×
Texas346,2810.87×
New York320,5631.24×
Florida286,1990.91×
Illinois175,1591.14×
Pennsylvania172,3101.1×
Ohio139,7200.98×
Massachusetts139,5651.53×
North Carolina127,0540.91×
Virginia121,4611.08×
Georgia119,7630.84×
Washington118,3861.27×
Michigan118,2970.98×
New Jersey114,1360.97×
Arizona94,7531×
Colorado87,0291.19×
Maryland85,5341.07×
Wisconsin85,0371.22×
Minnesota80,5521.21×
Indiana80,4730.95×
Oregon78,3401.48×
Tennessee75,8320.82×
Missouri74,7541×
South Carolina57,3100.82×
Utah53,1241.28×
Connecticut52,7941.14×
Kentucky47,2540.81×
Nevada46,0761.03×
Alabama43,9570.68×
Louisiana43,3940.73×
Oklahoma41,1550.8×
Kansas34,3700.94×
Iowa31,9010.84×
Arkansas26,6530.7×
New Hampshire24,8011.36×
Idaho22,6520.98×
Maine22,3321.35×
New Mexico22,1620.95×
Mississippi21,5320.56×
Washington, District of Columbia19,8141.42×
Nebraska19,7920.85×
Rhode Island18,0091.22×
West Virginia16,1170.75×
Hawaii15,7850.79×
Delaware12,5810.98×
Montana11,6490.91×
Vermont10,8501.33×
Alaska8,0420.81×
South Dakota7,2250.67×
North Dakota6,2420.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet Shop Boys audience
BrandAffinityCategory
Warriors (novel series)6.09×Literature
Batman4.44×Movies & TV
Casey3.85×Music & Radio
Food and drink1.7×Food & Beverages
Scooby-Doo3.77×Movies & TV
Beauty1.75×Beauty & Wellness
Superman1.8×Movies & TV
Euphoria1.74×Movies & TV
Video games1.9×Games
Beetlejuice3.03×Movies & TV
Beverages1.72×Food & Beverages
Movies1.51×Movies & TV
Punk rock2.96×Music & Radio
Artist2.85×Music & Radio
Catherine O'Hara3.78×Movies & TV
Rock music1.65×Music & Radio
Photography1.5×Arts & Culture
Comedy movies1.62×Movies & TV
Peacemaker2.03×Movies & TV
Spirit Halloween3.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet Shop Boys audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
ExtroversionTHRILL1.49
SustainabilityBALANCE1.44
Early Adopter MentalityPOWER1.44
Pet OwnershipJOY1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Pet Shop Boys
CountryShare
United States28.7%
United Kingdom9.7%
Malaysia4.5%

See Pet Shop Boys audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Pet Shop Boys have in United States?

Pet Shop Boys has an estimated audience of 4,631,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet Shop Boys fans?

57.3% of Pet Shop Boys fans are female, 42.7% are male, with an average age of 34.0 years.

Which brands do Pet Shop Boys fans like most?

Pet Shop Boys fans show strongest brand affinity for Warriors (novel series) (6.09×), Batman (4.44×), and Casey (3.85×) over the country average.

Where do Pet Shop Boys fans live in United States?

Pet Shop Boys fans in United States are most concentrated in California (reach 612,345), Texas (reach 346,281), and New York (reach 320,563). These three regions account for the largest share of the active audience.

What other brands do Pet Shop Boys fans also like?

Beyond Pet Shop Boys itself, the audience over-indexes on Batman (4.44×), Casey (3.85×), Food and drink (1.7×), and Scooby-Doo (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.