Rascasse Audience Intelligence

Pet Shop Boys Audience in United States

A data profile of the people who buy, follow and care about Pet Shop Boys in United States — modelled from more than twelve digital signal sources. Pet Shop Boys has an estimated audience of 4,631,994 people in United States.

#25among Band in United States#819among Person in United States#630in Music & Radio

The average Pet Shop Boys fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Batman, Warriors (novel series), Food and drink, with strongest over-indexing on Batman (4.44× the country average).

Demographically, the Pet Shop Boys audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet Shop Boys fan in United States is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Batman.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet Shop Boys profile in United States.

Audience size
4.6M
in United States
Gender
57.3%♀
42.7% male
Age
34.0
average years
Country rank
#7130
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet Shop Boys fans

57.3% are female, 42.7% are male, average age 34.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Pet Shop Boys audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.0
Estimated audience size4,631,994
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Pet Shop Boys audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3915%
40-4916%
50+12%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Pet Shop Boys audience comes from United States.

Worldwide audience distribution share by country for Pet Shop Boys
CountryShare
United States28.7%
United Kingdom9.7%
Malaysia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet Shop Boys audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet Shop Boys fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.46×
02Oregon~80K1.42×
03Washington, District of Columbia~20K1.32×
04Maine~20K1.26×
05New Hampshire~20K1.25×
06Washington~100K1.24×
07Utah~50K1.23×
08California~600K1.22×
09Vermont~10K1.22×
10New York~300K1.19×
11Rhode Island~20K1.18×
12Wisconsin~80K1.16×
13Minnesota~80K1.16×
14Connecticut~50K1.14×
15Colorado~80K1.12×
16Illinois~200K1.09×
17Pennsylvania~200K1.08×
18Nevada~50K1.05×
19New Mexico~20K1.04×
20Virginia~100K1.03×
21Arizona~100K1.02×
22Maryland~80K1.02×
23New Jersey~100K1.01×
24Kansas~40K1.01×
25Florida~300K0.99×
26Delaware~10K0.99×
27Ohio~100K0.97×
28Michigan~100K0.97×
29Missouri~70K0.97×
30Idaho~20K0.97×
31Alaska~9K0.94×
32Indiana~80K0.93×
33Montana~10K0.93×
34Iowa~30K0.89×
35Nebraska~20K0.89×
36West Virginia~20K0.89×
37Hawaii~20K0.89×
38Texas~300K0.87×
39North Carolina~100K0.87×
40Kentucky~50K0.86×
41Tennessee~80K0.84×
42South Carolina~60K0.84×
43Oklahoma~40K0.84×
44South Dakota~9K0.84×
45North Dakota~8K0.84×
46Georgia~100K0.83×
47Arkansas~30K0.81×
48Louisiana~50K0.79×
49Alabama~50K0.75×
50Mississippi~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Pet Shop Boys, United States
0.71×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet Shop Boys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet Shop Boys audience
#·InterestCategoryAffinity×
01Warriors (novel series)Literature6.09×
02BatmanMovies & TV4.44×
03CaseyMusic & Radio3.85×
04Catherine O'HaraMovies & TV3.78×
05Scooby-DooMovies & TV3.77×
06Avatar (Swedish band)Music & Radio3.28×
07Spirit HalloweenKids & Family3.19×
08BeetlejuiceMovies & TV3.03×
09Punk rockMusic & Radio2.96×
10ArtistMusic & Radio2.85×
11PeacemakerMovies & TV2.03×
12Video gamesGames1.90×
13SupermanMovies & TV1.80×
14BeautyBeauty & Wellness1.75×
15BeveragesFood & Beverages1.72×
16Food and drinkFood & Beverages1.70×
17Rock musicMusic & Radio1.65×
18Comedy moviesMovies & TV1.62×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet Shop Boys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet Shop Boys audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.02×
MindfulnessBALANCE1.70×
Pet OwnershipJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet Shop Boys audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet Shop Boys have in United States?

Pet Shop Boys has an estimated audience of 4,631,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pet Shop Boys fans?

57.3% of Pet Shop Boys fans are female, 42.7% are male, with an average age of 34.0 years.

03

Which brands do Pet Shop Boys fans like most?

Pet Shop Boys fans show strongest brand affinity for Batman (4.44×), Warriors (novel series) (6.09×), and Food and drink (1.7×) over the country average.

04

Where do Pet Shop Boys fans live in United States?

Pet Shop Boys fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pet Shop Boys fans also like?

Beyond Pet Shop Boys itself, the audience over-indexes on Warriors (novel series) (6.09×), Food and drink (1.7×), Casey (3.85×), and Beauty (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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