Talking Heads Audience in United States

Talking Heads logo

Talking Heads has an estimated audience of 1,039,340 people in United States. 40.9% are female, 59.1% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Katie Holmes, HighSchool, tom waits, Seth Green, Thom Yorke.

The average Talking Heads fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Katie Holmes, HighSchool, tom waits, with strongest over-indexing on Katie Holmes (88.24× the country average). Demographically, the Talking Heads audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Talking Heads fans

Demographic split for Talking Heads audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.4
Estimated audience size1,039,340

Audience persona

The typical Talking Heads fan in United States is more male, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Katie Holmes.

Top regions in United States

Top regions ranked by reach for Talking Heads in United States
RegionReachAffinity
California120,0871.05×
New York67,7081.17×
Texas66,0580.74×
Florida55,9940.8×
Pennsylvania45,0211.29×
Illinois40,7491.18×
Ohio33,9311.06×
New Jersey30,6101.16×
Michigan28,4071.05×
Massachusetts28,3481.38×
North Carolina27,8180.89×
Washington24,8341.19×
Virginia24,3120.96×
Georgia24,2860.76×
Colorado20,0771.23×
Arizona18,8990.89×
Tennessee18,4170.88×
Indiana17,8160.94×
Wisconsin17,5701.12×
Oregon16,6671.4×
Missouri16,2770.97×
Minnesota16,1571.08×
Maryland15,5300.87×
Connecticut13,4241.29×
South Carolina12,4200.79×
Kentucky12,1590.93×
Alabama9,9090.68×
Louisiana9,7310.73×
Oklahoma9,4320.82×
Iowa8,7411.02×
Utah8,4260.91×
Nevada8,2370.82×
Kansas7,5840.93×
Arkansas6,9820.82×
Rhode Island6,6482.01×
New Hampshire5,7461.4×
Maine5,3331.43×
Mississippi4,7740.56×
Idaho4,6810.9×
Nebraska4,5300.87×
West Virginia4,3780.9×
New Mexico4,3410.83×
Washington, District of Columbia3,6561.17×
Hawaii3,3810.76×
Montana2,9121.01×
Vermont2,8851.58×
Delaware2,5840.9×
Alaska1,9120.86×
South Dakota1,6040.67×
North Dakota1,2670.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talking Heads audience
BrandAffinityCategory
Katie Holmes88.24×Movies & TV
HighSchool46.7×Music & Radio
tom waits71.52×Movies & TV
Seth Green43.95×Movies & TV
Thom Yorke71.47×Music & Radio
David Byrne48.55×Music & Radio
SPRINTS46.7×Music & Radio
Massive Attack61.09×Music & Radio
Negative (Serbian band)64.21×Music & Radio
The Smiths29.16×Music & Radio
Ductape46.7×Music & Radio
Spaceballs27.23×Movies & TV
Hot Chip48.79×Music & Radio
My Bloody Valentine (band)49.92×Music & Radio
John Cusack20.66×Movies & TV
Mike Myers18.95×Movies & TV
Azealia Banks25.39×Music & Radio
George Michael16.2×Music & Radio
Fugazi40.7×Music & Radio
Gremlins14.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talking Heads audience
TraitClusterScore
Luxury OrientationPREMIUM2.67
TraditionCONSERVATISM1.69
SustainabilityBALANCE1.67
MindfulnessBALANCE1.64
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Talking Heads
CountryShare
United States31.6%
United Kingdom14.5%
Italy5.6%

See Talking Heads audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Talking Heads have in United States?

Talking Heads has an estimated audience of 1,039,340 people in United States, concentrated in California and New York.

What is the gender split and age of Talking Heads fans?

40.9% of Talking Heads fans are female, 59.1% are male, with an average age of 42.4 years.

Which brands do Talking Heads fans like most?

Talking Heads fans show strongest brand affinity for Katie Holmes (88.24×), HighSchool (46.7×), and tom waits (71.52×) over the country average.

Where do Talking Heads fans live in United States?

Talking Heads fans in United States are most concentrated in California (reach 120,087), New York (reach 67,708), and Texas (reach 66,058). These three regions account for the largest share of the active audience.

What other brands do Talking Heads fans also like?

Beyond Talking Heads itself, the audience over-indexes on HighSchool (46.7×), tom waits (71.52×), Seth Green (43.95×), and Thom Yorke (71.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talking Heads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.