Rascasse Audience Intelligence

Talking Heads Audience in United States

A data profile of the people who buy, follow and care about Talking Heads in United States — modelled from more than twelve digital signal sources. Talking Heads has an estimated audience of 1,024,020 people in United States.

#160among Rock in United States#5171among Person in United States#3001in Music & Radio

The average Talking Heads fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Katie Holmes, HighSchool, tom waits, with strongest over-indexing on Katie Holmes (88.24× the country average).

Demographically, the Talking Heads audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Talking Heads fan in United States is more male, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Katie Holmes.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talking Heads profile in United States.

Audience size
1M
in United States
Gender
40.9%♀
59.1% male
Age
42.4
average years
Country rank
#23299
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Talking Heads fans

40.9% are female, 59.1% are male, average age 42.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Talking Heads audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.4
Estimated audience size1,024,020
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Talking Heads audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3917%
40-4929%
50+25%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Talking Heads audience comes from United States.

Worldwide audience distribution share by country for Talking Heads
CountryShare
United States31.5%
United Kingdom13.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talking Heads audience in United States is strongest.

Fig. 05

Top regions by affinity

Talking Heads fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K1.87×
02Vermont~3K1.56×
03Maine~5K1.44×
04New Hampshire~6K1.42×
05Oregon~20K1.40×
06Massachusetts~30K1.32×
07Connecticut~10K1.30×
08Pennsylvania~40K1.22×
09Illinois~40K1.22×
10Colorado~20K1.18×
11Washington~20K1.15×
12Washington, District of Columbia~4K1.14×
13Wisconsin~20K1.13×
14New York~60K1.11×
15New Jersey~30K1.08×
16Minnesota~20K1.08×
17Montana~3K1.07×
18California~100K1.03×
19Ohio~30K1.02×
20Iowa~9K1.02×
21Michigan~30K0.99×
22Missouri~20K0.99×
23Kansas~8K0.96×
24West Virginia~5K0.95×
25Delaware~3K0.94×
26Virginia~20K0.93×
27Indiana~20K0.93×
28Kentucky~10K0.93×
29Idaho~5K0.93×
30Alaska~2K0.93×
31Maryland~20K0.89×
32Utah~8K0.89×
33Nebraska~5K0.89×
34New Mexico~5K0.88×
35Arizona~20K0.87×
36Tennessee~20K0.87×
37North Carolina~30K0.85×
38Nevada~8K0.84×
39Arkansas~7K0.83×
40Oklahoma~9K0.82×
41Hawaii~4K0.81×
42South Carolina~10K0.80×
43South Dakota~2K0.80×
44Louisiana~10K0.79×
45North Dakota~2K0.78×
46Florida~50K0.76×
47Georgia~20K0.73×
48Alabama~10K0.70×
49Texas~60K0.69×
50Mississippi~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Talking Heads, United States
0.64×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talking Heads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talking Heads audience
#·InterestCategoryAffinity×
01Katie HolmesMovies & TV88.24×
02tom waitsMovies & TV71.52×
03Thom YorkeMusic & Radio71.47×
04Negative (Serbian band)Music & Radio64.21×
05Massive AttackMusic & Radio61.09×
06My Bloody Valentine (band)Music & Radio49.92×
07Hot ChipMusic & Radio48.79×
08David ByrneMusic & Radio48.55×
09HighSchoolMusic & Radio46.70×
10SPRINTSMusic & Radio46.70×
11DuctapeMusic & Radio46.70×
12Seth GreenMovies & TV43.95×
13Wayne's World (film)Movies & TV38.85×
14Naked AttractionMovies & TV29.17×
15The SmithsMusic & Radio29.16×
16SpaceballsMovies & TV27.23×
17Adam AntMovies & TV26.84×
18John CusackMovies & TV20.66×
19Boy GeorgeMusic & Radio19.96×
20Mike MyersMovies & TV18.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talking Heads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talking Heads audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.86×
MindfulnessBALANCE1.48×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talking Heads audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Convenience OrientationPREMIUM0.88×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Talking Heads have in United States?

Talking Heads has an estimated audience of 1,024,020 people in United States, concentrated in California and New York.

02

What is the gender split and age of Talking Heads fans?

40.9% of Talking Heads fans are female, 59.1% are male, with an average age of 42.4 years.

03

Which brands do Talking Heads fans like most?

Talking Heads fans show strongest brand affinity for Katie Holmes (88.24×), HighSchool (46.7×), and tom waits (71.52×) over the country average.

04

Where do Talking Heads fans live in United States?

Talking Heads fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Talking Heads fans also like?

Beyond Talking Heads itself, the audience over-indexes on HighSchool (46.7×), tom waits (71.52×), SPRINTS (46.7×), and Seth Green (43.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Talking Heads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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