Rascasse Audience Intelligence

Hot Chip Audience in United States

A data profile of the people who buy, follow and care about Hot Chip in United States — modelled from more than twelve digital signal sources. Hot Chip has an estimated audience of 658,478 people in United States.

#7308among Person in United States#4229in Music & Radio

The average Hot Chip fan in United States is 33.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include LCD Soundsystem, Disclosure (band), Talking Heads, with strongest over-indexing on LCD Soundsystem (113.34× the country average).

Demographically, the Hot Chip audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot Chip fan in United States is balanced, around 33.2 years old, with strong Indulgence tendencies and a notable affinity for LCD Soundsystem.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot Chip profile in United States.

Audience size
658K
in United States
Gender
52.9%♀
47.1% male
Age
33.2
average years
Country rank
#31017
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot Chip fans

52.9% are female, 47.1% are male, average age 33.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Hot Chip audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.2
Estimated audience size658,478
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Hot Chip audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Hot Chip audience comes from United States.

Worldwide audience distribution share by country for Hot Chip
CountryShare
United States47.5%
India11.8%
Australia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot Chip audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot Chip fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.43×
02Texas~100K2.38×
03Minnesota~20K2.32×
04New Mexico~7K2.15×
05Louisiana~20K1.98×
06California~100K1.74×
07Illinois~30K1.67×
08Arizona~20K1.57×
09Georgia~30K1.47×
10Arkansas~7K1.42×
11Alabama~10K1.41×
12Nevada~8K1.29×
13Oklahoma~8K1.20×
14Tennessee~10K1.17×
15North Carolina~20K1.09×
16Michigan~20K1.09×
17Indiana~10K1.08×
18Missouri~10K1.01×
19Kentucky~8K1.01×
20Kansas~5K1.01×
21South Carolina~9K0.95×
22Ohio~20K0.91×
23Nebraska~3K0.91×
24Alaska~1K0.90×
25Colorado~8K0.88×
26Washington, District of Columbia~2K0.88×
27Wisconsin~8K0.86×
28Florida~40K0.85×
29Washington~10K0.84×
30Delaware~1K0.84×
31Maryland~9K0.83×
32South Dakota~1K0.83×
33Oregon~6K0.82×
34North Dakota<1K0.75×
35Virginia~10K0.73×
36Hawaii~2K0.73×
37Vermont<1K0.73×
38Idaho~2K0.71×
39Utah~4K0.69×
40Montana~1K0.69×
41Iowa~3K0.67×
42Rhode Island~1K0.67×
43West Virginia~2K0.66×
44Pennsylvania~10K0.64×
45New York~20K0.63×
46New Hampshire~1K0.61×
47Maine~1K0.61×
48Connecticut~3K0.57×
49New Jersey~8K0.53×
50Massachusetts~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Hot Chip, United States
0.51×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot Chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot Chip audience
#·InterestCategoryAffinity×
01LCD SoundsystemMusic & Radio113.34×
02Two Door Cinema ClubMusic & Radio88.37×
03Disclosure (band)Music & Radio84.78×
04Bloc PartyMusic & Radio61.11×
05Talking HeadsMusic & Radio48.79×
06The KillsMusic & Radio47.26×
07James Blake (musician)Music & Radio43.23×
08JamiroquaiMusic & Radio41.76×
09Modest MouseMusic & Radio37.79×
10Bon IverMusic & Radio35.97×
11PixiesMusic & Radio35.51×
12Burial (musician)Music & Radio28.05×
13Julian CasablancasMusic & Radio26.22×
14The HivesMusic & Radio23.75×
15M.I.A. (rapper)Music & Radio22.95×
16RadioheadMusic & Radio19.95×
17Seth GreenMovies & TV18.96×
18Christina HendricksMovies & TV18.04×
19MGMTMusic & Radio15.61×
20Tyler, The CreatorMusic & Radio11.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot Chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot Chip audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Urban LifestyleOPEN1.73×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot Chip audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Pet OwnershipJOY0.75×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot Chip have in United States?

Hot Chip has an estimated audience of 658,478 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hot Chip fans?

52.9% of Hot Chip fans are female, 47.1% are male, with an average age of 33.2 years.

03

Which brands do Hot Chip fans like most?

Hot Chip fans show strongest brand affinity for LCD Soundsystem (113.34×), Disclosure (band) (84.78×), and Talking Heads (48.79×) over the country average.

04

Where do Hot Chip fans live in United States?

Hot Chip fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hot Chip fans also like?

Beyond Hot Chip itself, the audience over-indexes on Disclosure (band) (84.78×), Talking Heads (48.79×), The Kills (47.26×), and Jamiroquai (41.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Hot Chip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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