Hot Chip Audience in United States

Hot Chip logo

Hot Chip has an estimated audience of 609,048 people in United States. 52.9% are female, 47.1% are male, average age 33.2. Top regions: Texas, California, Florida. Top brand affinities: John Havlicek, Home equity, Cass County, Missouri, Inland Empire (film), Yahoo Sports Fantasy.

The average Hot Chip fan in United States is 33.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include John Havlicek, Home equity, Cass County, Missouri, with strongest over-indexing on John Havlicek (466.98× the country average). Demographically, the Hot Chip audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Hot Chip fans

Demographic split for Hot Chip audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.2
Estimated audience size609,048

Audience persona

The typical Hot Chip fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for John Havlicek.

Top regions in United States

Top regions ranked by reach for Hot Chip in United States
RegionReachAffinity
Texas130,8152.5×
California123,0481.84×
Florida36,9250.9×
Illinois35,4701.75×
Georgia28,1811.5×
Minnesota23,5292.7×
Arizona20,4971.65×
North Carolina20,1191.1×
New York19,8370.58×
Michigan17,7711.12×
Ohio16,7590.89×
Louisiana15,4091.96×
Tennessee15,1291.24×
Pennsylvania12,5900.61×
Indiana12,3791.11×
Mississippi12,2412.44×
Alabama11,3691.34×
Washington10,7120.88×
Virginia10,6280.72×
Missouri9,9821.02×
Colorado8,8090.92×
South Carolina8,6410.94×
Maryland8,5150.81×
Oklahoma8,3651.24×
Nevada8,0851.37×
Wisconsin7,7200.84×
Kentucky7,6741×
New Jersey7,4400.48×
Arkansas6,9651.39×
New Mexico6,5852.16×
Oregon5,5710.8×
Massachusetts5,4230.45×
Kansas4,8111×
Utah3,6330.67×
Iowa3,2730.65×
Connecticut2,7670.45×
Nebraska2,6800.88×
Idaho1,9140.63×
Hawaii1,5530.59×
Washington, District of Columbia1,4820.81×
West Virginia1,3630.48×
Delaware1,1530.69×
South Dakota9380.67×
Alaska8780.67×
Rhode Island8360.43×
Montana7160.42×
Maine7110.33×
North Dakota5930.47×
New Hampshire5500.23×
Wyoming3560.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot Chip audience
BrandAffinityCategory
John Havlicek466.98×Sports
Home equity15×Home & Garden
Cass County, Missouri21.9×Travel & Leisure
Inland Empire (film)20.82×Movies & TV
Yahoo Sports Fantasy14.24×
Guy Fieri5.93×Movies & TV
Home construction1.86×Home & Garden
Steampunk6.22×Fashion & Accessoires
Hypatia20×Politics & Society
Elsword20×Games
Stay at Home Mum14.98×Kids & Family
Gungor45.11×Music & Radio
Building envelope8.3×Home & Garden
Corona (band)4.79×Music & Radio
Fantasy Football10.21×Internet & Social Media
Ayrton Senna7.95×Sports
Home staging4.13×Home & Garden
REC TEC Grills14.85×Sports
Winemaking3.35×Food & Beverages
Hugh Howey21.47×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot Chip audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.77
Urban LifestyleOPEN1.59
TraditionCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Hot Chip
CountryShare
United States46.9%
India12.1%
Australia8.9%

See Hot Chip audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hot Chip have in United States?

Hot Chip has an estimated audience of 609,048 people in United States, concentrated in Texas and California.

What is the gender split and age of Hot Chip fans?

52.9% of Hot Chip fans are female, 47.1% are male, with an average age of 33.2 years.

Which brands do Hot Chip fans like most?

Hot Chip fans show strongest brand affinity for John Havlicek (466.98×), Home equity (15×), and Cass County, Missouri (21.9×) over the country average.

Where do Hot Chip fans live in United States?

Hot Chip fans in United States are most concentrated in Texas (reach 130,815), California (reach 123,048), and Florida (reach 36,925). These three regions account for the largest share of the active audience.

What other brands do Hot Chip fans also like?

Beyond Hot Chip itself, the audience over-indexes on Home equity (15×), Cass County, Missouri (21.9×), Inland Empire (film) (20.82×), and Yahoo Sports Fantasy (14.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.