Hot Chip Audience in United States

Hot Chip has an estimated audience of 609,048 people in United States. 52.9% are female, 47.1% are male, average age 33.2. Top regions: Texas, California, Florida. Top brand affinities: Morcheeba, Autism Awareness, Diabetes mellitus awareness, Two Door Cinema Club, LCD Soundsystem.

The average Hot Chip fan in United States is 33.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Morcheeba, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Morcheeba (466.98× the country average). Demographically, the Hot Chip audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Hot Chip fans

Demographic split for Hot Chip audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.2
Estimated audience size609,048

Audience persona

The typical Hot Chip fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Morcheeba.

Top regions in United States

Top regions ranked by reach for Hot Chip in United States
RegionReachAffinity
Texas130,8152.5×
California123,0481.84×
Florida36,9250.9×
Illinois35,4701.75×
Georgia28,1811.5×
Minnesota23,5292.7×
Arizona20,4971.65×
North Carolina20,1191.1×
New York19,8370.58×
Michigan17,7711.12×
Ohio16,7590.89×
Louisiana15,4091.96×
Tennessee15,1291.24×
Pennsylvania12,5900.61×
Indiana12,3791.11×
Mississippi12,2412.44×
Alabama11,3691.34×
Washington10,7120.88×
Virginia10,6280.72×
Missouri9,9821.02×
Colorado8,8090.92×
South Carolina8,6410.94×
Maryland8,5150.81×
Oklahoma8,3651.24×
Nevada8,0851.37×
Wisconsin7,7200.84×
Kentucky7,6741×
New Jersey7,4400.48×
Arkansas6,9651.39×
New Mexico6,5852.16×
Oregon5,5710.8×
Massachusetts5,4230.45×
Kansas4,8111×
Utah3,6330.67×
Iowa3,2730.65×
Connecticut2,7670.45×
Nebraska2,6800.88×
Idaho1,9140.63×
Hawaii1,5530.59×
Washington, District of Columbia1,4820.81×
West Virginia1,3630.48×
Delaware1,1530.69×
South Dakota9380.67×
Alaska8780.67×
Rhode Island8360.43×
Montana7160.42×
Maine7110.33×
North Dakota5930.47×
New Hampshire5500.23×
Wyoming3560.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot Chip audience
BrandAffinityCategory
Morcheeba466.98×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Two Door Cinema Club120.34×Music & Radio
LCD Soundsystem74.79×Music & Radio
Julian Casablancas65.43×Music & Radio
Tyler, The Creator20.82×Music & Radio
The Kills51.97×Music & Radio
Jamiroquai45.05×Music & Radio
Microblogging12.67×Technology & Electronics
Disclosure (band)55.74×Music & Radio
Singer-songwriter5.51×Music & Radio
Pixies40.2×Music & Radio
Burial (musician)33.6×Music & Radio
M.I.A. (rapper)24.33×Music & Radio
Income tax13.19×Business & Career
Björk23.57×Music & Radio
Resident Advisor24.81×Music & Radio
Radiohead20.67×Music & Radio
MGMT19.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot Chip audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.77
Urban LifestyleOPEN1.59
TraditionCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Hot Chip
CountryShare
United States46.9%
India12.1%
Australia8.9%

See Hot Chip audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hot Chip have in United States?

Hot Chip has an estimated audience of 609,048 people in United States, concentrated in Texas and California.

What is the gender split and age of Hot Chip fans?

52.9% of Hot Chip fans are female, 47.1% are male, with an average age of 33.2 years.

Which brands do Hot Chip fans like most?

Hot Chip fans show strongest brand affinity for Morcheeba (466.98×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Hot Chip fans live in United States?

Hot Chip fans in United States are most concentrated in Texas (reach 130,815), California (reach 123,048), and Florida (reach 36,925). These three regions account for the largest share of the active audience.

What other brands do Hot Chip fans also like?

Beyond Hot Chip itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Two Door Cinema Club (120.34×), and LCD Soundsystem (74.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.