Rascasse Audience Intelligence

MGMT Audience in United States

A data profile of the people who buy, follow and care about MGMT in United States — modelled from more than twelve digital signal sources. MGMT has an estimated audience of 2,607,707 people in United States.

#87among Band in United States#1902among Person in United States#1205in Music & Radio

The average MGMT fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Being John Malkovich, Laurel and Hardy, Hayley Williams, with strongest over-indexing on Being John Malkovich (90.69× the country average).

Demographically, the MGMT audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MGMT fan in United States is more female, around 29.8 years old, with strong Tradition tendencies and a notable affinity for Being John Malkovich.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MGMT profile in United States.

Audience size
2.6M
in United States
Gender
55.3%♀
44.7% male
Age
29.8
average years
Country rank
#11531
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MGMT fans

55.3% are female, 44.7% are male, average age 29.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for MGMT audience in United States
MetricValue
Female55.3%
Male44.7%
Average age29.8
Estimated audience size2,607,707
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the MGMT audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

19.3%

of the worldwide MGMT audience comes from United States.

Worldwide audience distribution share by country for MGMT
CountryShare
United States19.3%
India11.8%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MGMT audience in United States is strongest.

Fig. 05

Top regions by affinity

MGMT fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.23×
02Washington, District of Columbia~9K1.17×
03California~300K1.16×
04Georgia~90K1.16×
05Oregon~30K1.15×
06Connecticut~30K1.14×
07Kansas~20K1.13×
08Illinois~90K1.08×
09Massachusetts~50K1.08×
10Florida~200K1.05×
11Pennsylvania~90K1.05×
12Washington~50K1.05×
13Colorado~40K1.05×
14Kentucky~30K1.05×
15Texas~200K1.04×
16Virginia~60K1.04×
17North Carolina~80K1.03×
18Tennessee~50K1.03×
19New Jersey~60K1.01×
20Maryland~40K1.01×
21Louisiana~30K1.01×
22Nevada~20K1.01×
23Arizona~50K1.00×
24Missouri~40K1.00×
25Indiana~40K0.99×
26Oklahoma~30K0.99×
27Arkansas~20K0.99×
28Maine~9K0.99×
29Rhode Island~8K0.99×
30Ohio~70K0.98×
31Michigan~60K0.98×
32South Carolina~40K0.97×
33Minnesota~30K0.97×
34New Hampshire~9K0.97×
35Alabama~30K0.96×
36Montana~7K0.96×
37Utah~20K0.95×
38Vermont~4K0.95×
39Idaho~10K0.94×
40Mississippi~20K0.93×
41Wisconsin~30K0.92×
42Nebraska~10K0.92×
43Alaska~5K0.92×
44Hawaii~10K0.91×
45South Dakota~5K0.91×
46North Dakota~5K0.91×
47Iowa~20K0.90×
48New Mexico~10K0.90×
49West Virginia~10K0.88×
50Delaware~6K0.86×
Fig. 06

Affinity by region

Affinity by region — MGMT, United States
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MGMT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MGMT audience
#·InterestCategoryAffinity×
01Being John MalkovichMovies & TV90.69×
02Laurel and HardyMovies & TV85.10×
03Mac DeMarcoMusic & Radio41.95×
04The Wonder Years (band)Music & Radio35.00×
05Cage the ElephantMusic & Radio34.83×
06Tame ImpalaMusic & Radio27.81×
07Hayley WilliamsMusic & Radio26.01×
08Red Bull RecordsMusic & Radio25.06×
09Mongoose (bicycles)Cars & Mobility22.34×
10VistasMusic & Radio21.43×
11Rainbow Kitten SurpriseMusic & Radio20.46×
12BlossomsMusic & Radio20.30×
13NothingMusic & Radio20.17×
14The Fall (band)Music & Radio18.25×
15LakeMusic & Radio16.09×
16St. LuciaMusic & Radio15.05×
17CardinalsMusic & Radio11.25×
18GreyhoundsMusic & Radio7.43×
19socializingPolitics & Society6.95×
20Bad BunnyMusic & Radio4.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MGMT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MGMT audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.40×
ExtroversionTHRILL2.11×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MGMT audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.93×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MGMT have in United States?

MGMT has an estimated audience of 2,607,707 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MGMT fans?

55.3% of MGMT fans are female, 44.7% are male, with an average age of 29.8 years.

03

Which brands do MGMT fans like most?

MGMT fans show strongest brand affinity for Being John Malkovich (90.69×), Laurel and Hardy (85.1×), and Hayley Williams (26.01×) over the country average.

04

Where do MGMT fans live in United States?

MGMT fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MGMT fans also like?

Beyond MGMT itself, the audience over-indexes on Laurel and Hardy (85.1×), Hayley Williams (26.01×), Tame Impala (27.81×), and Mac DeMarco (41.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MGMT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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