MGMT Audience in United States

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MGMT has an estimated audience of 2,461,530 people in United States. 55.3% are female, 44.7% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Being John Malkovich, Laurel and Hardy, Hayley Williams, Mac DeMarco, Tame Impala.

The average MGMT fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Being John Malkovich, Laurel and Hardy, Hayley Williams, with strongest over-indexing on Being John Malkovich (90.69× the country average). Demographically, the MGMT audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of MGMT fans

Demographic split for MGMT audience in United States
MetricValue
Female55.3%
Male44.7%
Average age29.8
Estimated audience size2,461,530

Audience persona

The typical MGMT fan in United States is more female, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Being John Malkovich.

Top regions in United States

Top regions ranked by reach for MGMT in United States
RegionReachAffinity
California334,8681.24×
Texas220,1831.04×
New York180,2661.31×
Florida177,2931.06×
Illinois94,9731.16×
Pennsylvania87,9321.06×
Georgia81,0231.07×
North Carolina78,1851.06×
Ohio77,6001.02×
New Jersey66,9831.07×
Virginia64,7951.08×
Michigan63,9890.99×
Massachusetts55,8921.15×
Washington54,9431.11×
Tennessee52,0931.05×
Arizona51,9181.03×
Indiana44,4070.99×
Colorado42,3681.09×
Maryland42,3311×
Missouri40,1081.01×
South Carolina35,3720.96×
Minnesota35,3541×
Wisconsin34,0810.92×
Oregon33,5881.19×
Kentucky33,0071.07×
Alabama31,2160.91×
Louisiana30,7220.97×
Connecticut29,0411.18×
Oklahoma26,7210.98×
Nevada23,6570.99×
Kansas22,1011.14×
Utah21,0000.95×
Arkansas19,0020.94×
Iowa17,9580.89×
Mississippi17,5420.86×
Idaho11,5210.93×
Nebraska11,3810.92×
New Mexico10,6680.86×
Washington, District of Columbia9,4071.27×
Hawaii9,3650.89×
New Hampshire9,2120.95×
West Virginia9,1640.8×
Maine8,6490.98×
Rhode Island8,0721.03×
Montana6,2350.91×
Delaware5,2560.77×
Alaska4,4730.85×
South Dakota4,4410.78×
North Dakota4,1490.82×
Vermont4,0310.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MGMT audience
BrandAffinityCategory
Being John Malkovich90.69×Movies & TV
Laurel and Hardy85.1×Movies & TV
Hayley Williams26.01×Music & Radio
Mac DeMarco41.95×Music & Radio
Tame Impala27.81×Music & Radio
Cardinals11.25×Music & Radio
Lake16.09×Music & Radio
Blossoms20.3×Music & Radio
Cage the Elephant34.83×Music & Radio
The Wonder Years (band)35×Music & Radio
Greyhounds7.43×Music & Radio
Empire of the Sun (band)28.12×Music & Radio
socializing6.95×Politics & Society
St. Lucia15.05×Music & Radio
Nothing20.17×Music & Radio
Mongoose (bicycles)22.34×Cars & Mobility
Rainbow Kitten Surprise20.46×Music & Radio
The Fall (band)18.25×Music & Radio
Vistas21.43×Music & Radio
Casey3.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MGMT audience
TraitClusterScore
SustainabilityBALANCE2.14
ExtroversionTHRILL1.76
Urban LifestyleOPEN1.53
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.49
TraditionCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for MGMT
CountryShare
United States18.7%
India11.8%
Brazil7.9%

See MGMT audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does MGMT have in United States?

MGMT has an estimated audience of 2,461,530 people in United States, concentrated in California and Texas.

What is the gender split and age of MGMT fans?

55.3% of MGMT fans are female, 44.7% are male, with an average age of 29.8 years.

Which brands do MGMT fans like most?

MGMT fans show strongest brand affinity for Being John Malkovich (90.69×), Laurel and Hardy (85.1×), and Hayley Williams (26.01×) over the country average.

Where do MGMT fans live in United States?

MGMT fans in United States are most concentrated in California (reach 334,868), Texas (reach 220,183), and New York (reach 180,266). These three regions account for the largest share of the active audience.

What other brands do MGMT fans also like?

Beyond MGMT itself, the audience over-indexes on Laurel and Hardy (85.1×), Hayley Williams (26.01×), Mac DeMarco (41.95×), and Tame Impala (27.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MGMT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.