Rascasse Audience Intelligence

Nothing Audience in United States

A data profile of the people who buy, follow and care about Nothing in United States — modelled from more than twelve digital signal sources. Nothing has an estimated audience of 1,933,942 people in United States.

#77among Pop in United States#2697among Person in United States#1646in Music & Radio

The average Nothing fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miyamoto Musashi, Resident Advisor, Fugazi, with strongest over-indexing on Miyamoto Musashi (73.19× the country average).

Demographically, the Nothing audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nothing fan in United States is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Miyamoto Musashi.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nothing profile in United States.

Audience size
1.9M
in United States
Gender
49.7%♀
50.3% male
Age
34.5
average years
Country rank
#14616
Person in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nothing fans

49.7% are female, 50.3% are male, average age 34.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Nothing audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.5
Estimated audience size1,933,942
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Nothing audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3914%
40-4916%
50+15%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Nothing audience comes from United States.

Worldwide audience distribution share by country for Nothing
CountryShare
India42.6%
Japan12.7%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Nothing fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.24×
02Arizona~40K1.22×
03Oklahoma~20K1.21×
04Louisiana~30K1.19×
05Indiana~40K1.18×
06California~200K1.17×
07Arkansas~20K1.17×
08Georgia~60K1.15×
09Kentucky~20K1.15×
10Alabama~30K1.13×
11North Carolina~60K1.10×
12Utah~20K1.09×
13New Mexico~9K1.09×
14Mississippi~20K1.08×
15Alaska~4K1.06×
16Missouri~30K1.05×
17South Carolina~30K1.05×
18Kansas~10K1.04×
19Ohio~50K1.03×
20Michigan~50K1.03×
21Washington~30K1.03×
22Pennsylvania~60K1.00×
23Illinois~60K1.00×
24Virginia~40K1.00×
25South Dakota~4K1.00×
26Wisconsin~30K0.99×
27Oregon~20K0.99×
28Nevada~20K0.99×
29Idaho~8K0.99×
30Nebraska~8K0.99×
31North Dakota~3K0.99×
32New Jersey~40K0.97×
33New York~90K0.96×
34Maryland~30K0.96×
35West Virginia~7K0.95×
36Tennessee~30K0.93×
37Hawaii~7K0.93×
38Florida~100K0.92×
39Montana~4K0.91×
40Massachusetts~30K0.90×
41Minnesota~20K0.90×
42Connecticut~20K0.90×
43Maine~5K0.90×
44Colorado~20K0.89×
45Iowa~10K0.89×
46Wyoming~2K0.85×
47New Hampshire~5K0.82×
48Rhode Island~4K0.81×
49Vermont~2K0.80×
50Washington, District of Columbia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Nothing, United States
0.66×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nothing audience
#·InterestCategoryAffinity×
01Miyamoto MusashiPolitics & Society73.19×
02FugaziMusic & Radio69.47×
03A. J. McLeanMusic & Radio62.12×
04Disclosure (band)Music & Radio55.00×
05Julian CasablancasMusic & Radio45.33×
06Mac DeMarcoMusic & Radio43.42×
07Resident AdvisorMusic & Radio42.02×
08Bon IverMusic & Radio36.78×
09The HivesMusic & Radio34.23×
10The KillsMusic & Radio28.82×
11PixiesMusic & Radio22.65×
12MGMTMusic & Radio20.17×
13Nick LacheyMovies & TV20.00×
14JamiroquaiMusic & Radio20.00×
15The StrokesMusic & Radio19.12×
16Tame ImpalaMusic & Radio17.72×
17Descendants (2015 film)Movies & TV14.52×
18International educationBusiness & Career13.24×
19Charlie HunnamMovies & TV9.44×
20Genesis (band)Music & Radio7.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nothing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
IndulgenceJOY1.75×
Price SensitivityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nothing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Family OrientationCONSERVATISM0.84×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nothing have in United States?

Nothing has an estimated audience of 1,933,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nothing fans?

49.7% of Nothing fans are female, 50.3% are male, with an average age of 34.5 years.

03

Which brands do Nothing fans like most?

Nothing fans show strongest brand affinity for Miyamoto Musashi (73.19×), Resident Advisor (42.02×), and Fugazi (69.47×) over the country average.

04

Where do Nothing fans live in United States?

Nothing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nothing fans also like?

Beyond Nothing itself, the audience over-indexes on Resident Advisor (42.02×), Fugazi (69.47×), A. J. McLean (62.12×), and Disclosure (band) (55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Nothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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