Nothing Audience in United States
Nothing has an estimated audience of 1,725,852 people in United States. 52.9% are female, 47.1% are male, average age 35.7. Top brand affinities: Julian Casablancas, Resident Advisor, Miyamoto Musashi, A. J. McLean, Autism Awareness.
Top brand affinities include Julian Casablancas, Resident Advisor, Miyamoto Musashi, with strongest over-indexing on Julian Casablancas (124.19× the country average). Demographically, the Nothing audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nothing fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.7 |
| Estimated audience size | 1,725,852 |
Audience persona
The typical Nothing fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Julian Casablancas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julian Casablancas | 124.19× | Music & Radio |
| Resident Advisor | 64.73× | Music & Radio |
| Miyamoto Musashi | 88.81× | Politics & Society |
| A. J. McLean | 72.25× | Music & Radio |
| Autism Awareness | 17.72× | Health |
| Fugazi | 70.64× | Music & Radio |
| Diabetes mellitus awareness | 11.63× | Health |
| Mac DeMarco | 47.22× | Music & Radio |
| MGMT | 28.02× | Music & Radio |
| Microblogging | 11.57× | Technology & Electronics |
| Singer-songwriter | 5.08× | Music & Radio |
| Tame Impala | 20.76× | Music & Radio |
| The Kills | 34.76× | Music & Radio |
| Income tax | 12.3× | Business & Career |
| Kia Sportage | 20× | Cars & Mobility |
| Beyblade | 20× | Literature |
| Pixies | 27.47× | Music & Radio |
| Genesis (band) | 8.85× | Music & Radio |
| Descendants (2015 film) | 15.36× | Movies & TV |
| Planet Fitness | 3.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.95 |
| Patriotism | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.5 |
| Tradition | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Price Sensitivity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 42.3% |
| Japan | 13.0% |
| United States | 11.5% |
See Nothing audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Britney Spears (31,401,373)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.