Nothing Audience in United States
Nothing has an estimated audience of 1,725,852 people in United States. 52.9% are female, 47.1% are male, average age 35.7. Top brand affinities: Yahoo Sports Fantasy, Israel, Dog breed, Product design, Nipsey Hussle.
Top brand affinities include Yahoo Sports Fantasy, Israel, Dog breed, with strongest over-indexing on Yahoo Sports Fantasy (20.76× the country average). Demographically, the Nothing audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nothing fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.7 |
| Estimated audience size | 1,725,852 |
Audience persona
The typical Nothing fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Yahoo Sports Fantasy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo Sports Fantasy | 20.76× | |
| Israel | 5.53× | Travel & Leisure |
| Dog breed | 2.29× | Pets & Animals |
| Product design | 3.64× | Business & Career |
| Nipsey Hussle | 10.79× | Music & Radio |
| Springfield, Illinois | 15.75× | Travel & Leisure |
| Winemaking | 6.07× | Food & Beverages |
| Building envelope | 12.65× | Home & Garden |
| Cass County, Missouri | 12.62× | Travel & Leisure |
| Hypatia | 20× | Politics & Society |
| Elsword | 20× | Games |
| Home Delivery | 3.61× | Food & Beverages |
| Stay at Home Mum | 15.47× | Kids & Family |
| Fantasy Football | 14.26× | Internet & Social Media |
| Home construction | 1.63× | Home & Garden |
| Historic site | 4.77× | Arts & Culture |
| JibJab | 6.37× | Internet & Social Media |
| Guy Fieri | 4.18× | Movies & TV |
| Combat sport | 1.65× | Sports |
| Vocal harmony | 4.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.95 |
| Patriotism | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.5 |
| Tradition | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Price Sensitivity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 42.3% |
| Japan | 13.0% |
| United States | 11.5% |
See Nothing audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.