Nothing Audience in Germany
Nothing has an estimated audience of 512,767 people in Germany. 72.3% are female, 27.7% are male, average age 36.1. Top brand affinities: Enzkreis, Progressive rock, Celtic punk, Natural rubber, Mothercare.
Top brand affinities include Enzkreis, Progressive rock, Celtic punk, with strongest over-indexing on Enzkreis (90.2× the country average). Demographically, the Nothing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nothing fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 36.1 |
| Estimated audience size | 512,767 |
Audience persona
The typical Nothing fan in Germany is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Enzkreis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 90.2× | Travel & Leisure |
| Progressive rock | 4.26× | Music & Radio |
| Celtic punk | 8.82× | Music & Radio |
| Natural rubber | 2.13× | Cars & Mobility |
| Mothercare | 1.51× | Kids & Family |
| Corfu (regional unit) | 2.35× | Travel & Leisure |
| Soldering iron | 3.92× | Home & Garden |
| myDealZ | 1.88× | Shopping |
| Vijesti.ba | 2.69× | News |
| Samanyolu Haber | 2.8× | Movies & TV |
| Coworking | 2.53× | Business & Career |
| Home Delivery | 1.59× | Food & Beverages |
| Business English | 1.54× | Business & Career |
| Building insulation | 2.3× | Home & Garden |
| Whataburger | 3.06× | Food & Beverages |
| Cachorro | 1.76× | Pets & Animals |
| Goop | 3.78× | Internet & Social Media |
| Bray | 7.49× | |
| Paul Dano | 2.25× | Movies & TV |
| Gauri Khan | 4.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.31 |
| Design Affinity | PREMIUM | 3.06 |
| DIY Mentality | THRILL | 2.79 |
| Sustainability | BALANCE | 2.44 |
| Creativity | OPEN | 2.09 |
| Luxury Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 42.3% |
| Japan | 13.0% |
| United States | 11.5% |
See Nothing audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.