Rascasse Audience Intelligence

Nothing Audience in Germany

A data profile of the people who buy, follow and care about Nothing in Germany — modelled from more than twelve digital signal sources. Nothing has an estimated audience of 516,283 people in Germany.

#103among Pop in Germany#2151among Person in Germany#1286in Music & Radio

The average Nothing fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Pedicure, Chris Brown, with strongest over-indexing on State school (38.33× the country average).

Demographically, the Nothing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nothing fan in Germany is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for State school.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nothing profile in Germany.

Audience size
516K
in Germany
Gender
64.4%♀
35.6% male
Age
36.1
average years
Country rank
#11444
Person in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nothing fans

64.4% are female, 35.6% are male, average age 36.1.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Nothing audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age36.1
Estimated audience size516,283
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Nothing audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3924%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Nothing audience comes from Germany.

Worldwide audience distribution share by country for Nothing
CountryShare
India42.6%
Japan12.7%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nothing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nothing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.19×
02Bayern~90K1.14×
03Hessen~40K1.09×
04Baden-Württemberg~70K1.08×
05Sachsen~30K1.08×
06Hamburg~10K1.03×
07Nordrhein-Westfalen~100K1.01×
08Thüringen~10K0.99×
09Bremen~4K0.99×
10Niedersachsen~50K0.96×
11Schleswig-Holstein~20K0.95×
12Rheinland-Pfalz~20K0.93×
13Brandenburg~10K0.92×
14Mecklenburg-Vorpommern~9K0.91×
15Saarland~6K0.90×
16Sachsen-Anhalt~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Nothing, Germany
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nothing audience
#·InterestCategoryAffinity×
01State schoolKids & Family38.33×
02Chris BrownMusic & Radio20.15×
03PedicureBeauty & Wellness6.78×
04Christmas decorationHome & Garden4.86×
05Terraced houseHome & Garden4.82×
06BirkenstockFashion & Accessoires4.50×
07KitchenwareHome & Garden4.29×
08Sustainable clothingFashion & Accessoires4.29×
09Nail salonBeauty & Wellness4.26×
10PillowHome & Garden3.95×
11Single-family detached homeHome & Garden3.80×
12Alexander ZverevSports3.15×
13Tour de FranceSports3.13×
14KnittingHome & Garden3.04×
15RenovationHome & Garden2.71×
16IKEAHome & Garden2.59×
17HermèsFashion & Accessoires2.37×
18Do it yourself (DIY)Home & Garden2.08×
19Obi (store)Shopping2.02×
20Netto Marken-DiscountShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nothing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.62×
Design AffinityPREMIUM2.79×
SustainabilityBALANCE2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nothing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
Social Media UsageJOY0.81×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nothing have in Germany?

Nothing has an estimated audience of 516,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nothing fans?

64.4% of Nothing fans are female, 35.6% are male, with an average age of 36.1 years.

03

Which brands do Nothing fans like most?

Nothing fans show strongest brand affinity for State school (38.33×), Pedicure (6.78×), and Chris Brown (20.15×) over the country average.

04

Where do Nothing fans live in Germany?

Nothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nothing fans also like?

Beyond Nothing itself, the audience over-indexes on Pedicure (6.78×), Chris Brown (20.15×), IKEA (2.59×), and Kitchenware (4.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Nothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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