Nothing Audience in Germany
Nothing has an estimated audience of 512,767 people in Germany. 72.3% are female, 27.7% are male, average age 36.1. Top brand affinities: State school, Pedicure, IKEA, Do it yourself (DIY), Obi (store).
Top brand affinities include State school, Pedicure, IKEA, with strongest over-indexing on State school (90.2× the country average). Demographically, the Nothing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nothing fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 36.1 |
| Estimated audience size | 512,767 |
Audience persona
The typical Nothing fan in Germany is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for State school.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| State school | 90.2× | Kids & Family |
| Pedicure | 7.03× | Beauty & Wellness |
| IKEA | 3.09× | Home & Garden |
| Do it yourself (DIY) | 3.08× | Home & Garden |
| Obi (store) | 2.69× | Shopping |
| Renovation | 3.66× | Home & Garden |
| Kitchenware | 4.6× | Home & Garden |
| Terraced house | 5.22× | Home & Garden |
| Hermès | 2.92× | Fashion & Accessoires |
| Knitting | 3.64× | Home & Garden |
| Breuninger | 3.13× | Fashion & Accessoires |
| Birkenstock | 4.62× | Fashion & Accessoires |
| Chris Brown | 12.26× | Music & Radio |
| H&M | 2.22× | Shopping |
| Netto Marken-Discount | 2.18× | Shopping |
| Meghan Markle | 5.8× | Fashion & Accessoires |
| Single-family detached home | 4.17× | Home & Garden |
| Tchibo | 2.75× | Shopping |
| C&A | 2.66× | Shopping |
| Home improvement | 1.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.31 |
| Design Affinity | PREMIUM | 3.06 |
| DIY Mentality | THRILL | 2.79 |
| Sustainability | BALANCE | 2.44 |
| Creativity | OPEN | 2.09 |
| Luxury Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 42.3% |
| Japan | 13.0% |
| United States | 11.5% |
See Nothing audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.