A data profile of the people who buy, follow and care about Nothing in India — modelled from more than twelve digital signal sources. Nothing has an estimated audience of 6,740,949 people in India.
Nothing has an estimated audience of 6,740,949 people in India. 52.8% are female, 47.2% are male, average age 25.8. Top brand affinities: Ty Dolla Sign, Pusha T, Crunchyroll, Deep house, Death metal.
Top brand affinities include Ty Dolla Sign, Pusha T, Crunchyroll, with strongest over-indexing on Ty Dolla Sign (19.13× the country average).
Demographically, the Nothing audience skews balanced with an average age of 25.8, and over-indexes on personality traits such as Social Media Usage, Sports Activity.
The typical Nothing fan in India is balanced, around 25.8 years old, with strong Social Media Usage tendencies and a notable affinity for Ty Dolla Sign.
The key figures that characterise the Nothing profile in India.
52.8% are female, 47.2% are male, average age 25.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 25.8 |
| Estimated audience size | 6,740,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 26% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 1% |
of the worldwide Nothing audience comes from India.
| Country | Share |
|---|---|
| India | 42.6% |
| Japan | 12.7% |
| United States | 12.2% |
The strongest cross-interests of the Nothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ty Dolla Sign | Music & Radio | 19.13× | ||
| 02 | Pusha T | Music & Radio | 15.71× | ||
| 03 | Skatepark | Sports | 2.18× | ||
| 04 | La mer | Beauty & Wellness | 2.16× | ||
| 05 | Synthpop | Music & Radio | 2.15× | ||
| 06 | Longchamp | Fashion & Accessoires | 2.14× | ||
| 07 | Bored Panda | Internet & Social Media | 1.96× | ||
| 08 | Crunchyroll | Games | 1.94× | ||
| 09 | Ridley Scott | Movies & TV | 1.89× | ||
| 10 | Death metal | Music & Radio | 1.85× | ||
| 11 | Monster Hunter | Games | 1.85× | ||
| 12 | ABBA | Music & Radio | 1.79× | ||
| 13 | Gardenscapes | Games | 1.77× | ||
| 14 | Private bank | Business & Career | 1.69× | ||
| 15 | Marc Anthony | Music & Radio | 1.66× | ||
| 16 | Deep house | Music & Radio | 1.61× | ||
| 17 | Online flower delivery | Home & Garden | 1.59× | ||
| 18 | Martini (vermouth) | Food & Beverages | 1.58× | ||
| 19 | Masculinity | Fashion & Accessoires | 1.56× | ||
| 20 | Hair tutorials | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Sports Activity | POWER | 1.13× | |
| Career Orientation | POWER | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.71× | |
| Sports Activity | POWER | 1.13× | |
| Social Media Usage | JOY | 1.23× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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