A data profile of the people who buy, follow and care about Taylor Swift in India — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 3,088,110 people in India.
The average Taylor Swift fan in India is 26.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include XXXTentacion, Harry Potter, Superman, with strongest over-indexing on XXXTentacion (2.34× the country average).
Demographically, the Taylor Swift audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Taylor Swift fan in India is more male, around 26.6 years old, with strong Extroversion tendencies and a notable affinity for XXXTentacion.
The key figures that characterise the Taylor Swift profile in India.
40.0% are female, 60.0% are male, average age 26.6.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 26.6 |
| Estimated audience size | 3,088,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 27% | |
| 30-39 | 10% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Taylor Swift audience comes from India.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~5K | 2.40× | |
| 02 | Nagaland | ~4K | 1.84× | |
| 03 | Manipur | ~6K | 1.66× | |
| 04 | Arunachal Pradesh | ~3K | 1.42× | |
| 05 | Meghalaya | ~5K | 1.41× | |
| 06 | Karnataka | ~90K | 1.22× | |
| 07 | Goa | ~4K | 1.15× | |
| 08 | Assam | ~40K | 1.13× | |
| 09 | Maharashtra | ~200K | 1.08× | |
| 10 | Tripura | ~4K | 1.03× | |
| 11 | West Bengal | ~90K | 0.97× | |
| 12 | Tamil Nadu | ~70K | 0.93× | |
| 13 | Uttarakhand | ~10K | 0.93× | |
| 14 | Haryana | ~40K | 0.90× | |
| 15 | Sikkim | ~1K | 0.85× | |
| 16 | Telangana | ~40K | 0.84× | |
| 17 | Kerala | ~40K | 0.81× | |
| 18 | Gujarat | ~70K | 0.80× | |
| 19 | Punjab (region) | ~30K | 0.79× | |
| 20 | Uttar Pradesh | ~100K | 0.76× | |
| 21 | Madhya Pradesh | ~40K | 0.76× | |
| 22 | Rajasthan | ~50K | 0.75× | |
| 23 | Jharkhand | ~20K | 0.71× | |
| 24 | Chhattisgarh | ~10K | 0.69× | |
| 25 | Andhra Pradesh | ~20K | 0.65× | |
| 26 | Odisha | ~20K | 0.64× | |
| 27 | Himachal Pradesh | ~8K | 0.64× | |
| 28 | Jammu and Kashmir | ~8K | 0.57× | |
| 29 | Bihar | ~30K | 0.55× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 3.24× | ||
| 02 | Japan | Travel & Leisure | 2.92× | ||
| 03 | ONEUS | Music & Radio | 2.73× | ||
| 04 | Block B | Music & Radio | 2.65× | ||
| 05 | Purchase discount | Shopping | 2.56× | ||
| 06 | Stranger Things | Movies & TV | 2.36× | ||
| 07 | XXXTentacion | Music & Radio | 2.34× | ||
| 08 | Indian wedding clothes | Fashion & Accessoires | 2.20× | ||
| 09 | Marriage proposal | Kids & Family | 2.14× | ||
| 10 | Cotton | Fashion & Accessoires | 2.03× | ||
| 11 | Sari-sari store | Shopping | 2.01× | ||
| 12 | Local news | News | 2.00× | ||
| 13 | Party dress | Fashion & Accessoires | 2.00× | ||
| 14 | Expensive Taste | Business & Career | 1.92× | ||
| 15 | Jewelry design | Fashion & Accessoires | 1.84× | ||
| 16 | Harry Potter | Movies & TV | 1.82× | ||
| 17 | Bride and Groom | Home & Garden | 1.79× | ||
| 18 | Cars (film) | Movies & TV | 1.73× | ||
| 19 | Superman | Movies & TV | 1.72× | ||
| 20 | Tamil language | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Pet Ownership | JOY | 1.50× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| DIY Mentality | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
Taylor Swift has an estimated audience of 3,088,110 people in India, concentrated in Maharashtra and Uttar Pradesh.
40.0% of Taylor Swift fans are female, 60.0% are male, with an average age of 26.6 years.
Taylor Swift fans show strongest brand affinity for XXXTentacion (2.34×), Harry Potter (1.82×), and Superman (1.72×) over the country average.
Taylor Swift fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Karnataka (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Harry Potter (1.82×), Superman (1.72×), BTS (3.24×), and Stranger Things (2.36×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.