Pedicure Audience in Germany

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Pedicure has an estimated audience of 4,672,564 people in Germany. 72.4% are female, 27.6% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nail salon, Manicure, Nail art, Artificial nails, Eyebrow.

The average Pedicure fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nail salon, Manicure, Nail art, with strongest over-indexing on Nail salon (17.63× the country average). Demographically, the Pedicure audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Pedicure fans

Demographic split for Pedicure audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age37.9
Estimated audience size4,672,564

Audience persona

The typical Pedicure fan in Germany is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nail salon.

Top regions in Germany

Top regions ranked by reach for Pedicure in Germany
RegionReachAffinity
Nordrhein-Westfalen1,129,5701.1×
Bayern788,0511.05×
Baden-Württemberg773,1481.21×
Niedersachsen591,1141.3×
Hessen374,5431.05×
Rheinland-Pfalz314,0141.34×
Schleswig-Holstein198,1451.18×
Sachsen189,8180.83×
Berlin134,9340.65×
Brandenburg113,1540.78×
Thüringen105,8080.89×
Hamburg98,9620.94×
Sachsen-Anhalt94,0690.78×
Mecklenburg-Vorpommern69,6950.78×
Saarland66,0651.15×
Bremen38,6010.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedicure audience
BrandAffinityCategory
Nail salon17.63×Beauty & Wellness
Manicure13.69×Beauty & Wellness
Nail art13.79×Beauty & Wellness
Artificial nails13.92×Beauty & Wellness
Eyebrow12.32×Beauty & Wellness
Nail polish10.02×Beauty & Wellness
Manicure & Pedicure12.07×Beauty & Wellness
Eyelash7.9×Beauty & Wellness
Eyelash extensions8.65×Beauty & Wellness
Shellac8.94×Beauty & Wellness
Maniko Nails14.72×Beauty & Wellness
Face powder6.7×Beauty & Wellness
Gel nails12.61×Beauty & Wellness
Eye shadow5.78×Beauty & Wellness
Permanent makeup4.76×Beauty & Wellness
Rossmann2.61×Shopping
Pretty Nails8.82×Beauty & Wellness
TK Maxx2.44×Shopping
Foundation (cosmetics)5.31×Beauty & Wellness
BB cream6.45×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedicure audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
Pet OwnershipJOY1.4
CreativityOPEN1.33
Design AffinityPREMIUM1.29
DIY MentalityTHRILL1.26
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Pedicure
CountryShare
United States14.4%
Japan10.7%
Italy5.7%

See Pedicure audiences in other countries

More Nails audiences in Germany

Frequently asked questions

How many fans does Pedicure have in Germany?

Pedicure has an estimated audience of 4,672,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Pedicure fans?

72.4% of Pedicure fans are female, 27.6% are male, with an average age of 37.9 years.

Which brands do Pedicure fans like most?

Pedicure fans show strongest brand affinity for Nail salon (17.63×), Manicure (13.69×), and Nail art (13.79×) over the country average.

Where do Pedicure fans live in Germany?

Pedicure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,129,570), Bayern (reach 788,051), and Baden-Württemberg (reach 773,148). These three regions account for the largest share of the active audience.

What other brands do Pedicure fans also like?

Beyond Pedicure itself, the audience over-indexes on Manicure (13.69×), Nail art (13.79×), Artificial nails (13.92×), and Eyebrow (12.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.